This document provides recommendations for using social media to create engagement for an International Centre. It recommends using blogs, Facebook, YouTube, Twitter and Pinterest to share content about international students, immigration, culture and events. Specific tactics include running contests for student blogs, sending invitations on Facebook, creating YouTube playlists on immigration/culture, and sending electronic birthday cards on Pinterest. The goal is to build relationships, connect with students, engage audiences and influence people through regular posting on each platform.
5. Here is where we start to create engagement …!
BLOGS
• Blogs create;
• Engagement
• Followers (Friends)
• Social Media Links
• Write weekly posts on
International Students;
• Talents
• Transition to Canada
• Culture
6. Facebook is a social utility that connects
people with friends and others.
7. Here is where we to create engagement …!
FACEBOOK
• Facebook;
• Build relations
• Connect with students
• Engage
• Influence
• Write daily posts on;
• Professional (Job Search)
• Immigration
• Emotional
• Leisure
• Support
9. Here is where we to create engagement …!
YOUTUBE
• Youtube;
• Complement posts
• Engage visually
• Encourage to try
• Create playlists with;
• Institutional Content
• Immigration
• International Center Event
• Create own videos Tutorial
• Multicultural – Students';
• Customs
• Music
• Cuisine
10. Twitter is a free micro
blogging .
140-character bursts of
information called tweets.
11. Here is where we to create engagement …!
TWITTER
• Twitter
• Share knowledge
• Influence
• Real time updates #
• Push links
• Two approaches classified into lists.
1.Institutional- Voice of Authority
• Service to solicit information
• Follow Experts
• Humber’s 8 Academic Schools.
2. Student- Leisure
• International Centre ‘s Events
• Canada's Attractions
12. Pinterest is a social bookmarking site where
users collect and share photos of their
favorite events, interests and hobbies.
13. Here is where we start to create engagement …!
Pinterest
• Pinterest;
• Tells Humber International
Centre story
• Builds a community
• Get to know students’
cultures
• Increase traffic
• Pinterest Boards on students
• Countries’ landscapes
• Culture
• Birthday Cards
15. Create Awareness of social media
through a contest
Contest details:
• Reach out to all Humber International Students
• Discover International Students talents – passion
• Write a blog post – 150 words
• Free topic
Communication through:
• Blog
• Facebook
• Twitter
• YouTube
• Pinterst
18. Create Awareness of social media
through an invitation
• Facebook- Strategies
• Invitation
• Communication through
classified lists based on;
• Program
• Nationality
• Semester
19. Create Awareness of social media
through Email Marketing-Electronic
Birthday Card.
• Pinterest- Strategies
• Boards
-Humber International wishes
Happy Birthday- Card by email.
- Events
• Communication through
• Email Marketing
• Social Media tools
20. Here is where we to create engagement …!
YOUTUBE
• Youtube;
• Complement posts
• Engage visually
• Encourage to try
• Create playlists with;
• Institutional Content
• Immigration
• International Center Event
• Create own videos Tutorial
• Multicultural – Students';
• Customs
• Music
• Cousin
21. Create Awareness of social media
through Playlists- Institutional &
Multicultural
22. Here is where we to create engagement …!
Sample:
YOUTUBE
23. Here is where we to create engagement …!
Sample:
YOUTUBE
24. Create Awareness of social media
through Email Marketing-Electronic
Birthday Card.
Blogs are like a book, when you open the first page, it needs to be appealing enough to have its readers to continue readingEngagement – by posting information, real life experiences and personal needs builds strong relationships with viewers (students)Followers - Consistently posting reliable and pertinent information on your blog can lead to a large group of followers, which among each other can become friends. Social Media – Further connection.
Playlists http://www.youtube.com/user/humberinternationalStrategy: Support material & Refer students to other social media Immigration Ex cic videos International Center Events (Ex. Ski Trip) Long term (Create our own videos)
Two approaches:Main goal Engage, 1.Voice of authority (Institutional Twitter)Service to solicit information or retweet comments from others. Follow (Professionals & Experts) of each of the 8 Academic Schools. Push links to stories and other information that’s available2.Water cooling (Student)Informal, concise and interactivefast breaking news, good conversation, low commitmentVariable Content Professional – Tips for finding work, job posts (links), expert advise, articles, Humber Career Centre, learning skills (workshops)Immigration – Posts with Interactive content (youtube) with links to Articles, videos, applications. Creating playlists from each topics. Emotional – motivational quotes, links to places for help, direction, sharing personal experiencesLeisure – Hobbies, music, attractions, trips, things to do while at schoolSupportTo connect all departments and academic schools to assist in International Student services.
1.Tell Humber InternationalCentre story- show what International Centre is about with visuals.Build a community-Get to know others pinners who follow us Multiculturalism- Get to know international Students culture’s throw visuals.
Variable Content Professional – Tips for finding work, job posts (links), expert advise, articles, Humber Career Centre, learning skills (workshops)Immigration – Posts with Interactive content (Youtube) with links to Articles, videos, applications. Creating playlists from each topics. Emotional – motivational quotes, links to places for help, direction, sharing personal experiencesLeisure – Hobbies, music, attractions, trips, things to do while at schoolSupportTo connect all departments and academic schools to assist in International Student services.
Playlists http://www.youtube.com/user/humberinternationalStrategy: Support material & Refer students to other social media Immigration Ex cic videos International Center Events (Ex. Ski Trip) Long term (Create our own videos) Multicultural playlists-Customs-Traditions-MusicCookingVariable Content Professional – Tips for finding work, job posts (links), expert advise, articles, Humber Career Centre, learning skills (workshops)Immigration – Posts with Interactive content (youtube) with links to Articles, videos, applications. Creating playlists from each topics. Emotional – motivational quotes, links to places for help, direction, sharing personal experiencesLeisure – Hobbies, music, attractions, trips, things to do while at schoolSupportTo connect all departments and academic schools to assist in International Student services.
Playlists http://www.youtube.com/user/humberinternationalStrategy: Support material & Refer students to other social media Immigration Ex cic videos International Center Events (Ex. Ski Trip) Long term (Create our own videos) Multicultural playlists-Customs-Traditions-MusicCookingVariable Content Professional – Tips for finding work, job posts (links), expert advise, articles, Humber Career Centre, learning skills (workshops)Immigration – Posts with Interactive content (youtube) with links to Articles, videos, applications. Creating playlists from each topics. Emotional – motivational quotes, links to places for help, direction, sharing personal experiencesLeisure – Hobbies, music, attractions, trips, things to do while at schoolSupportTo connect all departments and academic schools to assist in International Student services.
Playlists http://www.youtube.com/user/humberinternationalStrategy: Support material & Refer students to other social media Immigration Ex cic videos International Center Events (Ex. Ski Trip) Long term (Create our own videos) Multicultural playlists-Customs-Traditions-MusicCookingVariable Content Professional – Tips for finding work, job posts (links), expert advise, articles, Humber Career Centre, learning skills (workshops)Immigration – Posts with Interactive content (youtube) with links to Articles, videos, applications. Creating playlists from each topics. Emotional – motivational quotes, links to places for help, direction, sharing personal experiencesLeisure – Hobbies, music, attractions, trips, things to do while at schoolSupportTo connect all departments and academic schools to assist in International Student services.