Press kit / media kit for Jennifer Richards Art and her "SoCal Muse" collection of oil paintings, on exhibit at the Encinitas 101 Mainstreet Association Gallery February 15 - March 30, 2014. SoCal Muse is a collection of oil paintings created by California artist Jennifer Richards and inspired by the landscape, vegetation and lifestyle of Southern California. “I love to paint the peaceful, unique and interesting subjects that draw so many of us to Southern California. This region is my muse.” A native of Northern Virginia, Jennifer Richards took a detour to Fairbanks, Alaska before settling in San Diego County in 1997. Her work does not ignite political commentary, challenge the human condition, or provoke deep inward existentialist examination. It’s not complicated or philosophical. Rather, there is simplicity and an ever-present serenity in her work, a counter-balance to the hurried hamster-wheel of 21st century life. SoCal Muse contains reproductions of the following oil paintings, all created in 2013 by Jennifer Richards: Welcome to Encinitas, Paraglider over Torrey Pines, Motorcycle and the orange grove, Windmills in the desert, Lavender pasture, Yosemite Valley View, Batiquitos Lagoon, Sunset surfer at Swami's reef, Fisherman's perch beach cottage at Crystal Cove, Yellow surfboard, Point Loma, Surf lesson, Sandpipers at the beach, Pregnant apple, Apples and metal cup, Tarnished silver bowl and oranges, Blue bottle and lemons, Orange slices, Avocado, Lavender farm, Blue bottle and lavender, and Bird of paradise. Jennifer Richards lives and paints in the beautiful coastal town of Encinitas, California.

1. Jennifer Richards
!
Painter and Fine Artist
Encinitas, California
Press kit includes:
!
Press Release
Invitation to solo exhibit reception
Artist Biography and CV
eBook and video
Contact information
JenniferRichardsArt.com
Jennifer@JenniferRichardsArt.com
760.452.0965
!
This press kit can be download at - JenniferRichardsArt.com/press

2. FOR IMMEDIATE RELEASE – 01/31/2014!
CONTACT: Jennifer Richards, (760) 452-0965;
Jennifer@JenniferRichardsArt.com!
!
!
"SoCal Muse" - Exhibition of new work by artist Jennifer
Richards features oil paintings inspired by Southern
California!
!
Artist Jennifer Richards will exhibit new oil paintings inspired
by the beautiful landscape and unique lifestyle of Southern
California February 15 – March 30, 2014 at the Encinitas
101 Mainstreet Association Gallery, 818 S. Coast Highway
101, Encinitas, CA 92024. The exhibit is free and open to
the public Monday through Friday from 9am-5pm and
Saturday 10am-6pm. A reception with the artist will be held
Saturday, February 22, 5-8pm. A preview of the show is
available in a free eBook and video at
JenniferRichardsArt.com/socalmuse.!
Fisherman’s perch beach cottage at Crystal Cove
2013, oil on panel, 12 x 16 inches
!
A native of the mid-Atlantic region, Richards took a detour to
Fairbanks, Alaska before settling in Southern California in
1997. Inspired by the surf culture, beautiful vegetation, and
relaxed spirit of the locals, Jennifer embarked on a mission
to fill the walls of her new home with paintings of uniquelylocal subjects. “I love to paint the peaceful, unique and
interesting subjects that draw so many of us to Southern
California. This region is my muse.“ Richards' paintings
were recently included in the exhibit of Outstanding Visual
Artists of the Region at the Museum of the Living Artist in
Balboa Park and the San Diego Fine Art Exhibit at the Del
Mar Fairgrounds and Racetrack. Jennifer Richards lives and
works in Encinitas.!
Sandpipers at the beach
2013, oil on canvas, 14 x 11 inches
!
For more information, contact the Encinitas 101 Mainstreet
Association at (760) 943-1950.!
!
end
Jennifer Richards | JenniferRichardsArt.com
Jennifer@JenniferRichardsArt.com | 760.452.0965
Avocado
2013, oil on canvas, 48 x 48 inches

3. Jennifer Richards | JenniferRichardsArt.com
Jennifer@JenniferRichardsArt.com | 760.452.0965

4. Jennifer Richards
ARTIST BIOGRAPHY
Welcome to Encinitas
2013, oil on panel, 13 3/8” x 24”
Jennifer Richards does not create art for political commentary,
to challenge the human condition, or to provoke deep inward
existentialist examination. It’s not complicated or philosophical.
Rather, there is simplicity and an ever-present serenity in her
work, a counter-balance to the hurried hamster-wheel of 21st
century life.!
!
As a child in the mid-Atlantic region of the east coast, Jennifer
Richards never dreamt of becoming an artist. She channelled
her creative side into playing viola, experimenting in the
darkroom with her grandfather's old SLR camera, and sewing
her own clothing. Her passion in high school for all things
scientific opened the door to after-school employment in a
biotech lab, and in college and graduate school she studied
geography and the global diversity of land, resources, and
cultures-- themes that would resurface many years later in her
art. !
!
Batiquitos Lagoon
2013, oil on panel, 12 x 9 inches
A craving for adventure and independence lead Jennifer to
Fairbanks, Alaska at age 20 where she spent four life-changing
years living in a rustic, dry cabin. She was captivated by the
beauty of the subarctic landscape and felt quite at home among
the unique characters and culture of the region. While in
Alaska, the relationship between visual perception and
emotional wellbeing became firmly cemented in her
consciousness. “I remember lying in the snow to watch the
northern lights dance across the sky. Despite the bitter cold, I
couldn't imagine a more peaceful place.”!
!
Paraglider over Torrey Pines
2013, oil on panel, 18 x 18 inches
In search of a little more sunshine, Jennifer and her Alaska
sweetheart moved to Southern California in 1997 and chose
Encinitas in 2002 when they were ready to start a family.
Inspired by the surf culture, beautiful vegetation, and relaxed
spirit
Jennifer Richards | JenniferRichardsArt.com
Jennifer@JenniferRichardsArt.com | 760.452.0965

5. Jennifer Richards
ARTIST BIOGRAPHY (continued)
spirit of the locals, Jennifer embarked on a mission to fill the
walls of her new home with paintings of uniquely-local subjects.
"The only way I could get exactly what I wanted was to try to do
it myself, so I bought a bunch of paint and canvases and
started to experiment.”!
Bird of paradise
2013, oil on panel, 24 x 36 inches
!
After a decade of unsatisfying results, Jennifer began formal art
instruction with Albert Martin in 2012 and literally went back to
the drawing board to learn foundational skills of the old
masters. Within a year she was ready to emerge from the
studio and present her work in public. In 2013 her paintings
were juried into shows at the Museum of the Living Artist in San
Diego’s Balboa Park, and she won her first award at the San
Diego Fine Art Exhibition at the Del Mar Fairgrounds and
Racetrack. The Off Track Gallery in Encinitas, CA began
showing and selling her work, and in 2014 the Encinitas 101
Mainstreet Association invited her to present her first solo
show, SoCal Muse.
Motorcycle and the orange grove
2013, oil on canvas, 12 x 30 inches
Point Loma
2013, oil on panel, 9 x 12 inches
Jennifer Richards | JenniferRichardsArt.com
Jennifer@JenniferRichardsArt.com | 760.452.0965
Surf lesson
2013, oil on canvas, 16 x 20 inches

6. Jennifer Richards
CV
SOLO EXHIBITIONS!
2014! Encinitas 101 Mainstreet Association Gallery, Encinitas,
California, SoCal Muse, February 15 - March 30.!
!
Sunset surfer at Swami’s Reef
2013, oil on canvas, 16 x 20 inches
GROUP EXHIBITIONS!
2014! Encinitas Civic Center Art Gallery, Encinitas, California,
Plein Air, June 5 - July 17.!
2013! Museum of the Living Artist, Balboa Park, San Diego,
California, Outstanding Visual Artists of the Region,
September 13 - October 6.!
2013! Museum of the Living Artist, Balboa Park, San Diego,
California, Outstanding Visual Artists of the Region,
June 21 July 28.!
2013! Del Mar Fairgrounds and Racetrack, Del Mar, California,
San Diego Fine Art Exhibition, June 8 - July 4.!
!
GALLERIES!
Off Track Gallery, Encinitas, California!
!
AWARDS!
2013! San Diego Fine Art Exhibition, Del Mar Fairgrounds and
Racetrack, Donated Award!
!
Blue bottle and lavender
2013, oil on panel, 16 x 12 inches
AFFILIATIONS!
California Art Club!
San Diego Art Institute!
San Dieguito Art Guild!
Jennifer Richards | JenniferRichardsArt.com
Jennifer@JenniferRichardsArt.com | 760.452.0965
Yosemite Valley View
2013, oil on panel, 8 x 10 inches

7. Jennifer Richards
Video introduction to
Jennifer and her art
http://JenniferRichardsArt.com/videos
eBook available to read online
or download from
JenniferRichardsArt.com/SoCalMuse
Jennifer Richards | JenniferRichardsArt.com
Jennifer@JenniferRichardsArt.com | 760.452.0965

8. Jennifer Richards
Apples and metal cup
2013, oil on panel, 11 x 14 inches
jennifer@JenniferRichardsArt.com
facebook.com/JenniferRichardsArt
@RichardsFineArt
Windmills in the desert
2013, oil on panel, 16 x 20 inches
google.com/+Jenniferrichardsart
Pregnant apple
2013, oil on panel, 12 x 12 inches
Jennifer Richards | JenniferRichardsArt.com
Jennifer@JenniferRichardsArt.com | 760.452.0965

9. Be the first to see
Jennifer’s work as it
comes off the easel
email address
Let’s keep in touch!
Jennifer Richards
JenniferRichardsArt.com | Jennifer@JenniferRichardsArt.com
©2014 Jennifer
Richards
www.JenniferRich
ardsArt.com