Team JOS-R creating a Business Model Canvas after doing some competitive analysis.

1. Jos-rh

2. Ola
Design
Jennifer
Business
Skylar
Engineering
Ridwan
Intern Our new
teammate
The Team

3. Students and young
adults, who are yet to
find their passion in life
Its often hard to
discover what you are
passionate about, and
to find a career that will
make you feel content
with your life
AlgoWork, a
behavior tracking
system, that
discovers your
passion for you
Have
Addresses
Use
The Problem The Solution
The People
Our Business Molecule

4. Our product AlgoWork helps high school and college students who want to
discover a major or field of work that they are passionate about by using
behavior tracking and machine learning, unlike career counselors, aptitude
tests, and high school advisors.
Primary Value Proposition

5. There are few direct competitors, but none of them
offer holistic approaches except career coaches who
can be very expensive. There are many indirect
competitors which we could learn from too.
What we
thought?
Initially We Thought

6. • MyMajors
• The Myers Briggs test
• WikiHow
• Career Advisors
Competitive Landscape
• Career Fairs
• Medium
• Hubspot
• Pinterest

7. What can we
learn from
them?
The Competitors We Researched

8. Our Competitors BMC’s

9. Netflix partners with
movie and tv studios
as well as internet
service providers.
Produces own content
along with licensing
content for display on
the platform. They also
maintain the platform
with servers.
Netflix has virtual
content that is
outsourced from
physical servers
Netflix has a
affordable
subscription with
quality content, the
content is available
on multiple
platforms and
updates regularly
Netflix updates
regularly with new
content. Uses
algorithms to suggest
content and has a
free trial to keep
customers
The website, app and
traffic from people
who used video
rentals. Netflix has a
strong brand as well
to attract customers
Netflix is available to
the mass market with
an emphasis on
getting customers
who use cable and
satellite
Netflix has variable costs: licensing and streaming
capacity. Netflix also produces its own content
Monthly subscription revenue
They
started
with
video
rentals

10. Wikihow partners
with mass market to
create, edit and
collaborate content
Moderating content,
managing creative
commons, general
maintenance on
platform
Server to maintain
website, outsourcing
of maintenance when
necessary
Wikihow has a variety
of content on how to
do things that is
entirely free to view,
download, edit and
collaborate
Free content to edit
and collaborate,
community of editors
and self service on
content
Customers can find
wikihow by google
search, landing on
the site and referral
links from tutorials
Wikihow is targeted
to the mass market
Paying staff and maintaining facilities
maintaining domain and web infrastructure
Optional to view ads along with financing from
founder when needed
free
content!

11. we could
focus on
personality
types too!
The Myers-Briggs
test partners with
career consolers, at
both high schools
and colleges, The
foundation also
partners with private
companies wishing to
use the test.
Hires people to lead
training courses,
maintain there website,
deal with costumer
relationships, and
licensing out the exam
to institutions.
The test uses Jung’s
theory’s of
psychological types,
there are 8 primary
psychological types,
this is the foundation
is foundation of the
test.
The Myers-Briggs
tests value is in its
unique approach to
determining peoples
personality types.
Which is then often
used to determine if
someone would fit
into a work place
environment or not.
To have quality
customer service.
Which is conducted
ether online through
there site or via
calling them.
Buying the rights to
use it. Or through
individuals signing up
to take there training
course online.
The costs consist of paying the salaries of their
training facilitators and the upkeep of their website.
Revenue is from licensing to educational, psychology, and
career development professionals. Other streams of revenue
come from training courses which costs $1795 per person.
Their last stream of revenue comes from people taking the test
which is $50 per person.
Organizations and
individuals who
wish to become
licensed in
administering the
exam. Customers
are only able to buy
the test if they
complete the MBTI
Certification
Program or meet
there educational
eligibility
requirements. There
other customers are
people who take
the exam online.

12. Educational
institutions
MyMajors provides
tools for counselors,
helping people
discover majors
Web/mobile
platform, test
surveys and
magazines
Free results with an
account creation,
helps students find
the right majors.
Variety of tests to
assist students in
major search
Free access and
ability to edit
responses,
sponsored by high
schools
Marketing for blogs,
magazines about
value. Downloadable
excel files of results
to share
High school and
college students
Counselors and
Parents
Paying staff and maintaining domain and web
infrastructure
Magazine subscriptions
involving
counselors
and
parents
might be
a good
idea

13. Career
Coach
AlgoWork
Career
Counselors
we'd like
to be here
Axis Of Value
More
Personalized
Less
Personalized
High Price
Low Price

14. (Desired) Axis Of Value
High AccuracyLow Accuracy
High Price
Low Price
AlgoWork

15. -Social media platforms
and article sites for ad
space
- The department of
education
- Schools and universities
- Career counselors
- Buy ad space.
- Updating the content
with latest career trends
- Hire designers and
engineers
- Plugin and algorithm
- Myers-Briggs survey
- Hubspot to help us build
the back-end
- Convenient guidance
for students or for
people who have
graduated
- Advice for counselors
to help people find their
passion
- Holistic approach
- Follow-up service about
the user's new interests
- Provide community
inspiration
- Offer transparent
information
- Article sites, social media
platforms on web/mobile
- Career counselors and
career events
- Universities and high
schools
- SOM: high school and
college students
- SAM: career
counselors,
professionals/adults
changing their careers
- TAM: high schools and
universities
- Cost of tuition covered subscription
- Schools buy subscriptions for their students
- "Buy one, get one for a low income student" program
- Free one month trial before paying for a subscription
- Pay engineers and designers
- Hosting space and domain name
- Hire marketing and sales people
AlgoWork

16. SOLUTIONS
PAST
COMPETITORS
HOMEMADE
SOLUTIONS
PAINS
GAINS FEATURES
TASKS
PRODUCTS &
SERVICES
INTENT
TO
SOLVE
NEEDS PACKAGES
high school and
college students
- Hands-on experience
- Inspiration from others
- Good parental influence
- No hands-on experience
- Lack of support
- Lack of information
- Bad parental influence
- Financial issues
- Career coaches/workshops
- Pre-college programs
- Aptitude tests
- Online research
- Personal social network
(talking to others)
- Traveling
- Exploration
AlgoWork

17. Our product helps career counselors who want to enable people who
come to them for help by installing the plugin and offering follow-up
advice once the results come in, unlike traditional methods of discovery
like aptitude tests.
Secondary Value Proposition

18. Our product helps people looking to change careers after going to
school, or starting a job/family to find a new career or discover a new
passion by installing the plugin and immersing themselves in a new career
or environment, unlike traditional methods of discovery like aptitude tests.
Secondary Value Proposition

19. Next Steps
• Build prototype and test with potential users
• Consult with engineers
• Understand peoples concerns about privacy
• Expand our demographic
• Find people in our Toehold Market
• Talk to career counselors about our idea
• Research partnerships

20. Sources
• Analysis of the Netflix Business Model. (n.d.). Retrieved October 09, 2017, from http://
www.digitalbusinessmodelguru.com/2013/01/analysis-of-netflix-business-model.html
• Economy, U. (2017, August 30). How Does NetFlix Make Money and NetFlix Business
Model. Retrieved October 09, 2017, from https://unicornomy.com/how-does-netflix-
make-money-business-model/
• Myers-Briggs Type Indicator. (n.d.). Retrieved October 09, 2017, from https://
www.mbtionline.com/AbouttheMBTI
• WikiHow:About wikiHow. (n.d.). Retrieved October 09, 2017, from https://
www.wikihow.com/wikiHow:About-wikiHow
• (n.d.). Retrieved October 09, 2017, from http://www.myersbriggs.org/home.htm?bhcp=1
• M. (n.d.). Making an Impact. Retrieved October 09, 2017, from https://
www.mymajors.com/

21. Thank you