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Background
• Established in 1980 by Frans Bogaerts in Meerle
• Today, the company has 152 employees in Belgium

• In 2009,...
Mission and Core Values
Approach to Marketing
In approaching environmental awareness and improvement
policies, all parts of the organisation are e...
“Extreme Green Marketing”
Product
- Products are made of vegetable and
mineral raw materials:
• SEA PLASTIC
• PLANT-ASTIC
• RECYCLED PLASTIC
Place
Process
- Production is organised in order to reduce the
consumption of energy: for instance, electricity comes from
windm...
People
- The company provides training sessions for staff to

increase awareness of the environment.
- “Bike bonus” scheme
Ecover and Digital Marketing
Ecover uses several digital platforms in order to
COHESION across its UK social media and onl...
Green Closet
Eco Media
Eco Beauty
Data Analytics
The new procedure of data analytics is fully integrated into
a company’s digital strategy and allows for:
•...
Ecover Green Digital Marketing Strategy
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Ecover Green Digital Marketing Strategy

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Ecover Green Digital Marketing Strategy

  1. 1. Background • Established in 1980 by Frans Bogaerts in Meerle • Today, the company has 152 employees in Belgium • In 2009, the consolidated turnover was €64,917,00.
  2. 2. Mission and Core Values
  3. 3. Approach to Marketing In approaching environmental awareness and improvement policies, all parts of the organisation are engaged. The company has a collaborative approach to its stakeholders, developed into the Ecover Stakeholder Management System, which lists all relevant stakeholders that have to be taken into account in decision-making.
  4. 4. “Extreme Green Marketing”
  5. 5. Product - Products are made of vegetable and mineral raw materials: • SEA PLASTIC • PLANT-ASTIC • RECYCLED PLASTIC
  6. 6. Place
  7. 7. Process - Production is organised in order to reduce the consumption of energy: for instance, electricity comes from windmills and tide generators. - Ecover Refillable System is used to reduce the number of plastic bottles - The company controls suppliers in order to promote environmental practices on their sites.
  8. 8. People - The company provides training sessions for staff to increase awareness of the environment. - “Bike bonus” scheme
  9. 9. Ecover and Digital Marketing Ecover uses several digital platforms in order to COHESION across its UK social media and online communications activity, which includes Facebook, YouTube, Twitter, Blog and an eCRM programme. - COMMUNICATE with customers - EDUCATE customers about sustainability and INSPIRE customers to make smarter life choices - ENGAGE with customers on an emotional level by appealing to customers’ values - ENTERTAIN ecocloset, ecobeauty, ecomedia
  10. 10. Green Closet
  11. 11. Eco Media
  12. 12. Eco Beauty
  13. 13. Data Analytics The new procedure of data analytics is fully integrated into a company’s digital strategy and allows for: • Transformation of macro-marketing actions into a micro- marketing approach • Ability to offer a right product at the right time to the right person • Ultimate increase in ROI

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  • sandeep_naharia

    May. 4, 2014

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