Pokemon GO & Marketing Part 2 of 4. In this section there's information about what to do before you decide to market your brand using Pokemon GO to local marketing information.

1. Information of how Pokémon GO can help companies market their
products & more.
Images from: Google Images

2. Table of Contents:
PageTitle: Page Number:
MarketingTactics 61
Pokémon GO Insights 72
Marketers Response 79
Business & Pokémon GO: 84
Examples of Use 85
How can Businesses Profit? 95
Tips: 100
Future: 108
Work Cited: 113
PageTitle: Page Number:
Pokémon GO Information: 3
Pokémon GO Overview 4
Player Information 12
PokéStops & PokéGyms 20
Lures 27
Statistics: 35
Marketing on Pokémon GO: 45
Before Marketing 46
Local Marketing & Pokémon GO 53

3. Device Downloads:
July 7th (One day
after release):
It was installed
on more US
Android phones
than tinder
July 8th (Two
days after
release):
It conquered
5.16% of all
Android devices
in the US
July 11th (Five
days after
release):
The app became
the most popular
game on Android
& Apple devices
Today:
10.81% of
Android devices
have the app
Compiled by Author from: bloglovin.com & expandedramblings.com

4. BusinessesVisited:
86%
47%
38%
26%
23%
BusinessVisited By Players:
Restaurants Coffee Shops or Cafes Grocery Stores or Convenience Stores Bars or Pubs Clothing or Accessary Stores
Compiled by Author from: marketingprofs.com
68% play while
running errands or
hanging out

5. BusinessesVisited:
Compiled by Author from: marketingprofs.com & blog.marketing.rakuten.com
82% of
players have
visited a
business
while
playing the
game
84% of the
visitors are
women
$11.30
Amount
spent by
players at
businesses
they visit
56%Visit
local
businesses
more than
national
chains
59% of
players
enter a
business
that offers
Pokémon
discounts
59% of
consumers
have
favorable
view of
business
with
Pokémon
promotions

6. Pokémon GO vs. Social Media:
22.10%
13.10%
10.00%
8.30%
5.90%
5.70%
4.10%
3.60%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
MESSENGER
INSTAGRAM
WHATSAPP
SNAPCHAT
POKEMON GO
PANDORA RADIO
TWITTER
NETFLIX
Daily Active Users:
Compiled by Author from: similarweb.com

7. Pokémon GO vs. Social Media:
33
22
18
17
15
10
Pokemon GO Facebook Snapchat Twitter Instagram Slither.io
Time Spent on the Game Compared to Other Apps:
Compiled by Author from: bloglovin.com & sensortower.com

8. What to do Before Marketing:
See if business
is near a stop
or gym
Check map
Download
game
Figure out if you’re Located at a PokéStop, PokéGym or
Neither:
Compiled by Author from: visual.ly

9. What to do Before Marketing:
Located
at a
PokéStop:
Drop a lure after
buying it & get
customers to come
back
Its an affordable way
to get consumers
Compiled by Author from: visual.ly

10. What to do Before Marketing:
Near
or at a
PokéGym:
No lures are allowed at the
gym
It’s time to get creative with
offline marketing
Your location is high-traffic
hotspot for app users
competing for Gym dominance
Compiled by Author from: visual.ly

11. What to do Before Marketing:
Near
or at a
PokéGym:
Do Giveaways- Order rewards with
your logo on them to hand out to
top winners
Get Involved- keep score of which
team or player is in control of your
gym & offer discounts to member
of the team
Use Social Media- take
screenshots of the game & post
them to social media platforms
that you’re active on
Compiled by Author from: visual.ly

12. What to do Before Marketing:
Near
a
PokéStop:
Drop lures at PokéStop near your
business
The best ones may not always be the
closest one
Choose the stop that will require
players to walk past your business
from the main road
Create a physical marketing
campaign around your new foot
traffic
Compiled by Author from: visual.ly

13. What to do Before Marketing:
Near
a
PokéStop:
Option 1- Flyers or
business cards
Option 2- Banners
Option 3- Custom offers
for those who are playing
Compiled by Author from: visual.ly

14. Local Marketing:
It’s already a revenue
generator and
economic gold mine:
Niantic gets it
The game enjoys a
strong base of
engaged users
Compiled by Author from: marketingland.com

15. Local Marketing:
It’s already a
revenue
generator and
economic gold
mine:
Players are
creating revenue
through in-app
purchases
through
PokéCoins
The app could
earn a run rate of
more than $1
billion annually
from in-app
purchases
PokémonGO can
generate even
more revenue
through
advertising
making it a rare
game that can
generate revenue
from in-app
purchases as well
as ads
Compiled by Author from: marketingland.com

16. Local Marketing:
It’s already a
revenue
generator and
economic gold
mine:
Strategic
partnerships
with businesses
could Niantic
earn more
revenue
They can charge
business to
become
branded
locations, as
long as it isn’t
intrusive the
advertising
potential is
strong
Sponsored
locations are
also coming
soon to
PokémonGO
Compiled by Author from: marketingland.com

17. Local Marketing:
Niantic gets it:
The creator of
Niantic was
involved in the
development of
Google Earth &
Maps so they
know about
locations, user
bases, gaming &
branding
Before Pokémon
GO came along,
Niantic had
cultivated a user
base by
developing a
game called
Ingress which
also relied on
players exploring
physical locations
Niantic relied on
its users to
crowdsource
gaming locations
that eventually
became
PokéStops and
Gyms
Compiled by Author from: marketingland.com

18. Local Marketing:
Niantic gets it:
By having
relationships with
store locations,
Niantic may
become a data
amplifier, or
publisher/distribu
tor of brands’
location data
Niantic
has harnessed its
strong
knowledge of
users & location-
based
technologies to
build Pokémon
GO
The company
operates with an
entrepreneur’s
mindset because
its developer is
one
Compiled by Author from: marketingland.com

19. Work Cited:
• "65 Amazing Pokemon Go Statistics." DMR. N.p., 2016.Web. 16 Sept. 2016.
<http://expandedramblings.com/index.php/pokemon-go-statistics/>.
• Bhat , Aditya. "'Pokemon Go:' Full List of CountriesWhere the Game Has Been Released and RegionsYet
to Receive It." International BusinessTimes, India Edition. 06 Aug. 2016.Web. 16 Sept.
2016.<http://www.ibtimes.co.in/pokemon-go-full-list-countries-where-game-has-been-released-regions-
yet-receive-it-689139>.
• "How Businesses Are Using Pokémon Go for Marketing." PLEXKITS. N.p., n.d.Web. 16 Sept.
2016.<http://plexkits.com/how-businesses-are-using-pokemon-go-for-marketing/>.
• "How Does Pokémon GO Compare to OtherApps?" Similarweb Blog PokmonGO Compared to Other Popular
Apps Comments. N.p., 2016.Web. 16 Sept. 2016.<https://www.similarweb.com/blog/pokemon-go-
compared>.
• "How Pokémon Go Is Disrupting Marketing asWe Know It." AMA. N.p., n.d.Web. 16 Sept. 2016.
<https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/pokemon-go-
disrupting-marketing.aspx>.
• "How Pokémon GoWill Level up Local Advertising." Marketing Land. N.p., 2016.Web. 16 Sept. 2016.
<http://marketingland.com/pokemon-go-will-level-local-advertising-184373>.
• "How to Incorporate Pokémon Go IntoYour Local Marketing Strategy." Tech.co. N.p., 2016.Web. 16 Sept.
2016. <http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07>.
• “HowYour Business Can Profit from Pokémon Go - Hatch." Hatch. N.p., 2016.Web. 16 Sept. 2016.
<http://startwithhatch.com/pokemongo/>.

20. Work Cited:
• James, Daniel. "How Businesses Are Using Pokemon Go for Marketing."Blo.marketing.rakuten. N.p., n.d.
Web. 16 Sept. 2016. <http://blog.marketing.rakuten.com/affiliate/how-businesses-are-using-brilliant-
marketing-with-pokemon-go>.
• "Mobile Users Are Spending MoreTime in Pokémon GOThan Facebook." SensorTower. N.p., 12 July 2016.
Web. 16 Sept. 2016. <https://sensortower.com/blog/pokemon-go-usage-data>.
• Nanji, Ayaz. "How Pokémon Go Players EngageWith Businesses."MarketingProfs. N.p., 18Aug. 2016.Web.
16 Sept. 2016. <http://www.marketingprofs.com/charts/2016/30485/how-pokemon-go-players-engage-
with-businesses-infographic>.
• "Pokemon Go Marketing in 3 Easy Steps." Visually. N.p., n.d.Web. 16 Sept. 2016.
<http://visual.ly/pokemon-go-marketing-3-easy-steps>.
• "Pokemon Go Stats." Bloglovin' N.p., 03 July 2016.Web. 16 Sept.
2016.<https://www.bloglovin.com/blogs/chrisbrogancom-321463/pokemon-go-stats-
5044818443?email_button=true>.
• Schwartz, Gregg. "3 Major Marketing Insights From Pokemon Go." Entrepreneur. N.p., n.d.Web. 16 Sept.
2016. <https://www.entrepreneur.com/article/279404>.
• Templeman, Mike. "21 Pokemon Go MarketingTacticsYou Have toTry."Entrepreneur. N.p., n.d.Web. 16
Sept. 2016. <https://www.entrepreneur.com/article/279736>.
• Vultaggio, Maria. "WhatCanYou Get At PokeStops? HowTo Obtain Incubators, Incense, Lure ModulesAnd
More In 'Pokemon Go'" International BusinessTimes. N.p., 2016.Web. 16 Sept.
2016.<http://www.ibtimes.com/what-can-you-get-pokestops-how-obtain-incubators-incense-lure-
modules-more-pokemon-go-2392378>.
*Some information came directly from the Pokémon GOApp*

21. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com