This is the draft of my personal brand plan. My online identity is focused on a green consciousness and discussing the important environmental issues you need to know about. Feel free to comment and give suggestions on how to improve it!

1. Jen Schultz Un-Ltd. Personal Brand Plan “The starting point of a better world is the belief it is possible…”

2. What is Jen Schultz Un-Ltd.? I am a GREEN TWENTY-SOMETHING. I am on a journey to eat, sleep and breathe ALL THINGS GREEN. Future PR practitioner who is interested in gaining a presence on social media. Being environmentally conscious is a constant struggle. Not to mention the difficulty of staying positive about the immense global issues we are facing today. But STAYING POSTIVE is what I am about! I believe CHANGE IS POSSIBLE… and it starts with you.

3. Where Do I Add Value? My goal is to be a GO-TO RESOURCE for information on environmental issues, how it affects you and what you can do about it. I am ACTIVELY LISTENING for green information . Have something green you want to promote? Let me help! I’m not interested in relaying complicated technical orscientific jargon. Let’s have a discussion that’s clear, simple and relatable!

4. What Makes Me Remarkable? I won’t be indulging in any DOOMSDAY environmental talk!

5. Strengths & Highlights of Jen Schultz Un-Ltd . My best qualities: I’m PASSIONATE, INTELLIGENT and MOTIVATED. I work hard at everything I do, especially things I care about. I’m FRIENDLY & APPROACHABLE…ask me anything! Let’s have a conversation!

6. Strengths & Highlights of Jen Schultz Un-Ltd . I am always looking TO DO THE RIGHT THING. I am eager to LEARN about new causes that deserve our attention and to PROMOTE them! I am a FOCUSED, CAREER-DRIVEN individual who needs to be CHALLENGED. Always on the lookout on how I can be an ADVANTAGE to others.

7. Critical Path

8. My Strategies: Follow green information, non-profits, causes on Twitter and tweet important information to my followers. Keep on blogging! My blog will cover current environmental issues and news, the role of social media and my take on Canadian public affairs. Supply blog responses on other blogs to increase my online presence. Maintain my professionalism through LinkedIn, with up-to-date references and expansion of my networks. I will “Walk the Talk”….I am reducing my environmental footprint in hope that others will be inspired by my actions.

9. Interested in What I have to Share? Find me on: @jenschultz14 Jennifer Dawn Schultz Jennifer Schultz Jen Schultz Green Twenty-Somethings Be informed. Stay positive. Make a difference.