11 Best Practices Showcasing #LinkedIn Profiles

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LinkedIn Profiles that Drive
Visibility & Impact
BrandMirror

BrandMirror | Personal Branding Sherpa for Noisebreakers
2
Jen Dalton, CEO of BrandMirror, has over 15 years of experience in strategy,
marketing and coaching. In 2012, after graduating from the Georgetown
University Executive MBA program, she made a gutsy move and launched her
branding business. Jen has since become a REACH certified master personal
branding strategist.
Jen Dalton is a gutsy “purpose sherpa” for her clients. She helps them identify
their figurative mountain and climb it with intention. Clarity on your WHY and
unique value, is critical to convince others to follow you and “go big”. Be a
noisebreaker, not a noisemaker.
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@BrandMirror

11 LinkedIn Best Practices with Real Profiles
#1 Choose Your Keywords Wisely
#2 Get Photos Right (Header & Background)
#3 Share Your Contact Information
#4 The Summary is for Story Telling
#5 Show Evidence of Your Brand
#6 Make Sure Your Resume and LinkedIn Align
#7 Use the Publish function to post your Thought Leadership
#8 Highlight Experience, Volunteerism Counts
#9 Integrate Your Brand with Your Company
#10 Leverage Projects to Showcase Your Value
#11 Give, Give, Get
@BrandMirror

#1 Choose Your Words Wisely (keywords…)
@BrandMirror
For Tiffany, these work:
 Choose words that people would
search on to find you
 Golf Instructor, Scoring Specialist
TIP: Make them relevant to your audience and then weave them throughout
your profile, especially in your summary and job titles to drive up search results.

#2 Get Photos Right (Header & Background)
@BrandMirror
For premium account holders:
 Integrate an interesting background – in this case, I integrated my company visuals
and logo (Premium is neeed)
 Please get a professional head shot, or personality photo
TIP: Use the background to hype you as a speaker, or promotions – but do use it. Also,
Your headshot should reflect your brand and be authentic.

#3 Share Your Contact Information
@BrandMirror
Laura Pratt
Operations, Logistics, Analysis,
Volunteerism, Leadership
 Multiple options to connect with her
 Integrated Twitter account
 Customized URL
 Links to her website
 TIP: Choose other under the
options so you can type
in your website name, and
not just use the default.

#4 The Summary is for Story Telling
@BrandMirror
Alison Whitmire
CEO Coach and Inspirational Speaker
 Great use of storytelling and being
authentic
 The summary is in first person and in
her voice
 Fantastic video of client testimonials
highlights her value
 Excellent use of video from her
TEDx portfolio
TIP: Mix up the media, diversify your
story – create call to actions

#5 Show Evidence of Your Brand
 Jill has a portfolio of work that
shows evidence of her work and
impact
 Mix of media, publications,
volunteer work, and authorship
TIP: Think about how you want to
showcase your media and label it.
You can do 2, 5, or more –
recommend keeping it symmetrical
@BrandMirror

#6 Make Sure Your Resume and LinkedIn Align
Resume LinkedIn
ALIGN
YOUR
BRAND
@BrandMirror
TIP: Your resume should be bullets with some story component, but LinkedIn is
all about the story.

#7 Use the Publish function to post your Thought
Leadership
Tweet
LinkedIn
Groups
Blog
Facebook
SlideShare
Hashtags
& Handles
E-Letters
@BrandMirror
TIP: Leverage content in multiple channels, if you have not been invited to publish yet,
then use your updates across multiple channels

#8 Highlight Experience, Volunteerism Counts
@BrandMirror
Blake Coolidge
Intern at the Newseum
*Rising College Sophomore
 Using volunteer experience to
highlight your skills, passions,
and value
 Use media to showcase the impact
TIP: Many people disregard volunteer
work as real experience. It is! Please
use it and think about your role and
impact.

#9 Integrate Your Brand with Your Company
@BrandMirror
Keri Gohman
 Integrate your brand with your role
 Highlight you as part of your
companies dialog
TIP: Use media that highlights your
business as well as you and how you
show up as an executive and thought
leader. This is a win-win for you
and the company.

#10 Leverage Projects to Showcase Your Value
@BrandMirror
Kathryn Hall
 Showcase your skills through projects
 Projects provide a chance to highlight
your passions too
TIP: Think broadly about the work you to
and be sure to include the parts
that help showcase your story

#11 Leverage Publications, Education and more
@BrandMirror
John Crane
 Be sure to add sections to your profile –
like publications
 Incorporate course work you have done
TIP: Take additional courses to help you
add to your story and give you more
credentials.

#11 Give, Give, Get
@BrandMirror
TIPS
• Share helpful articles
• Shout outs on twitter
• Share others content
• Write recommendations on
LinkedIn
• Send Thank You Notes
• Provide recognition (sign up
for Newsle and share when
others are in the news)
Help Others
Recognize
Newsle Update

Be Intentional – Identify 3 Things to Do Right Now
1 2 3
@BrandMirror

Jen Dalton
jendalton@brandmirror.com
www.brandmirror.com
@BrandMirror
All profiles were approved for
sharing and reviewed before
sharing.
Thank You! Connect with me on LinkedIn.

11 Best Practices Showcasing #LinkedIn Profiles

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