Jennifer Barron Sylvester

Greater New York City Area United States

Associate Director of Strategic Marketing

Advertising / Marketing / PR

Award-winning marketing professional with unique blend of analytical and creative thinking. Connects the dots between societal trends, brands and “Big Data” to bring insights to life. 15+ years experience in digital and print research, strategy, marketing and promotions. RESEARCH & INSIGHTS Uncover and translate online, mobile, social, and print data into actionable strategic insights Assess business needs for digital and print products, and then determine appropriate syndicated and primary research plans, KPIs and benchmarks Ad hoc research vendor for major multi-national clients executing 30+ small and large-scale custom research including quantitative, qualitative and observatio...