An SEO audit evaluates the search engine optimization friendliness of a website at a point in time. It identifies factors slowing traffic growth and assesses problem severity. The audit examines technical, semantic, link popularity, and competitive elements. Technically, it checks the server, crawlability, page speed and templates. Semantically, it evaluates keywords, coverage, targeting and content quality. For links, it considers volume, quality and abnormal patterns. Competitor audits mirror these analyses. Regular audits are important as things change without notice. The website owners and editors are also important to audit.
4. SEO AUDIT??
SEO Audit is an assessment
of the SEO friendliness of
one website at one point in
time.
5. SEO Audit? Why?
Identify factors slowing
down your SEO campaign
Assess the severity of the
problems
Prioritize actions to
implement
Find new lever to increase
traffic
6. SEO is a Team Effort
The website editor/staff is the chief architect of
its own success!
7. When SEO becomes Psychoanalysis
You should not audit the website only, You
should also audit the editor.
17. SEMANTIC AUDIT
Is the right page cover the right term
• Combination of your analytics and AWESOME
search analytics tool like Stat - https://getstat.com
20. LINK POPULARITY AUDIT
“Abnormal” link popularity could be the sign of
a larger problem
• Too many links too fast
could mean NSEO
• Too few links too slow
could be a lack of brand
awareness
21. LINK POPULARITY AUDIT
Quality is even more important than Quantity
• Be Accurate
• Do not rely on one tool
only
• Evaluate every link one by
one
• Have a plan for removal,
disavow, modification