Presentation given to SPAA (Screen Producers Association of Australia) on Digital Content Strategy for Movie Network Channels

1. PETER JENETSKY
GENERAL MANAGER CONTENT STRATEGY & MARKETING

2. “WE ARE ON THE CUSP OF
UNPRECEDENTED CONSUMER ACCESS
TO PREMIUM CONTENT- BOTH
CURRENT AND PAST SEASONS’ TV
PROGRAMS ALONG WITH ARCHIVED
NEW-RELEASE MOVIES”
WILL RICHMOND

3. A leading provider of movies to Australian subscription television audiences for over a decade
OWNED AND OPERATED BY A PARTNERSHIP OF HOLLYWOOD’S BIGGEST STUDIOS
WITH EXCLUSIVE PARTNERSHIPS AND OUTPUT FROM MANY MORE

6. BROADCAST & VOD PLATFORMS

7. AUSTRALIA’S FIRST SUBSCRIPTION
ON DEMAND MOVIE CHANNEL
AVAILABLE ON:

8. DIGITAL PLATFORMS
BRANDED SITES
3rd PARTY SITES

9. CONTENT

10. COMMISSIONED TV SERIES

11. COMMISSIONED TV SERIES
• $13M investment. Fully funded by Movie Network Channels
• A programming and marketing platform for FMC and FOXTEL
• Genuine multi-platform initiative creating a vehicle for audience engagement across a variety of platforms
• Conspiracy 365 presents as a potential franchise opportunity with subsequent series and spin-offs.

12. LIVE & LOCAL SPECIAL EVENTS

13. DIGITAL CONTENT

14. COMMISSIONED CONTENT
Livin with Steve Mollusks
competition winner
87,750 views
3 additional series commissioned

15. LOCALLY PRODUCED CONTENT

16. ACQUIRED CONTENT
930,000 850,000
views views

17. WHERE DOES ONLINE CONTENT FIT INTO
OUR BUSINESS?

18. US MARKETING SATELLITE PENETRATION 89%

20. EVOLVE & EMBRACE

21. INNOVATE & EXPERIMENT

22. EMBRACE CONSUMER BEHAVIOUR:
PLATFORM POLYGAMY

23. BRAND & CONTENT DISCOVERY

24. WWW.MNC.TV