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1. CASE STUDY: ADDRESSABLE TV
Paving the way to measuring impact.
F I V E F I F T Y . C O M
JEN ROE
DIRECTOR OF SALES & BUSINESS DEVELOPMENT
jen@fivefifty.com
845-416-5110
The ski resort wanted to quantify and understand
the impact of pass sales by running Addressable
TV as part of a larger media mix.
GOAL:
6% increase in passes purchased at a
$600 price point
~ 2 million targeted impressions
3 month campaign flight
Increased passes purchased per
household
RESULTS:
FiveFifty prospected new customers via set-
top TV boxes, targeting ski/snowboarding
audience segments in CO and TX. The
campaign utilized data match back
capabilities to understand the impact that
Addressable TV had on sales and household
pass purchases in each state.
STRATEGY:
Ski resort offering over 3,000 acres of
award-winning terrain.
CLIENT: