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5 Essential Ways to Increase Your Website's Revenue
Index
Introduction ..................................................................................................................... 3
Fresh Content ................................................................................................................. 4
Relevant Information ....................................................................................................... 5
User Experience ............................................................................................................. 6
Retargeting...................................................................................................................... 7
Optimization .................................................................................................................... 8
Conclusion ...................................................................................................................... 9
Contact ......................................................................................................................... 10
3. 3
Introduction
Savvy consumers have learned that buying products on the web is easier than ever.
The Internet has become a one-stop shop with the widest selection and most
competitive prices. Companies such as Amazon and Wal-Mart have begun
incorporating dynamic pricing tailored to their online customers, but their pricing models
aren't fit for every business or situation. The online marketplace is a fierce one, and your
website needs to rise above the competition.
Developing a website and an online presence isn't enough these days. The main goal of
your website is simple—capturing the attention of potential customers while retaining
past clients. In the following we'll highlight 5 effective ways to bring in more visitors and
turn them into new customers.
4. 4
Publish fresh content
Visitors of your website don't want to see the same thing over and over. Your first goal
should be to give customers up-to-date content that grabs their attention. They want to
see cutting-edge products and the latest industry news. Make it a priority to have
something new on your website weekly. You'll establish a rhythm with users that will
keep them checking in on a regular basis.
Make your homepage a priority. No one wants to have to dig for new information—put it
where they can find it. This is also an excellent way to simultaneously appeal to new
users. Existing customers stay updated, and potential customers will see that your
website and business are on top of the latest trends. You'll have a more dynamic web
presence that makes users want to explore the rest of your website and products or
services.
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Make your content worth something
Go the extra mile and make your regularly updated content relevant to your customers.
Keep on top of every new development in your industry and give visitors something new
to learn or think about. It's a great way to develop consumer confidence and increase
repeat users. If you are continually informing your customers of new trends, they'll start
to look to your website first.
Using a blog as a template, develop a section of your website that resonates with your
customers. "Upcoming Product Releases" or "Today's Tip" are simple blueprints that will
naturally guide you in content updates. Time-specific information is absolutely vital—
your users will stay well-informed of the latest and greatest, and you'll soon become
their go-to source of information. Repeat visitors can easily translate into more
conversions for your business.
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Focus on User Experience
Once you've drawn in more visitors with your updated homepage and relevant content,
it's time to make sure users have an enjoyable experience. A frustrated or confused
user is only one click away from your competition. Look at your website design from the
perspective of a customer. How do they decide what they want? How do they find it?
Streamline your navigation so that the most common tasks can be accomplished in as
few clicks as possible.
More and more of your users are on the go. Their busy lifestyle means they're looking at
your website on multiple platforms. Responsive web design ensures that every user has
an optimized experience—on their phones, tablets, or other mobile devices. This
guarantees that site navigation will be a breeze and result in higher sales.
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Retarget your clients
Investment in first-time customers can eat up a large amount of your online marketing
budget. It's far more cost-effective to generate more sales from existing customers. The
quickest way to accomplish this is by bringing them back to your website again and
again. Retargeting ads at regular visitors through ad services is an excellent option in
this regard. These ads can utilize information you've already gathered about your
customer and offer a much higher success rate than traditional ads.
E-mail is another great opportunity to increase your visibility. Use it to retarget online
specials on products or services they've previously purchased. Alert customers of
holiday sales or daily discounts to direct them back to your website. Create a newsletter
to give clients an accessible and simple way to see new developments within your
company. All of these ideas are exceptional ways to develop one of the most important
aspects of your relationship with your customers—brand loyalty.
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Search Engine Optimization
Now it's time to synthesize the previous concepts into a strategy for increasing your
website's visibility. In a sea of cutthroat competition, your company needs to be at the
top of every list. The most important list on the web is that of the search engine. Search
Engine Optimization (SEO) deals with page rankings and search algorithms and pushes
your website to the top of the search list. Popular search keywords are fought over by
every business in that industry. Every competitor with a higher page ranking results in
fewer clicks and sales opportunities on your website. Prioritizing this optimization
process will help you get to the top and stay there.
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Conclusion
Professional web design is a key component of generating more sales with your online
marketing budget. In the Internet Age, businesses—small and large alike—have seen
the power of web presence and online sales. Now is the time to get your company on
the web. Even if you've launched a website, there are always ways to revamp and
optimize your marketing. Use these tips to start generating more leads and higher
conversion rates. You'll see just how effective they are at improving your bottom line
and keeping your business ahead of the game.
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Contact Us
Looking to create a website for your business?
Talk to our web design and marketing professionals to find the right solution for you!
Visit http://www.sitewired.com for further information on web design and development,
online marketing, and website optimization.
