10. Choice & sharing are accelerating
−845m monthly active users −250m monthly active users −1 trillion views in 2011
−2.7b likes/comments a day −500m users signed up −1 hour uploaded/second
−250m photos uploaded/day −340m tweets sent/day −3 billion hrs watched/month
- 500 years of YT video - Over 700 YT videos shared on
watched everyday Twitter every minute
Google Confidential and Proprietary 10
11. Consumers are hyper-informed
Online sources considered
before making purchase
18
90% of European internet 12
users go online to search for
products & services 10
7
Google Confidential and Proprietary 11
13. Dead trees are alive again
Google Confidential and Proprietary 13
14. Dead trees are alive again
Google Confidential and Proprietary 14
15. Dead trees are alive again
Google Confidential and Proprietary 15
16. Dead trees are alive again
Google Confidential and Proprietary 16
17. Ecommerce becoming commerce
Direct Cube Delhaize Supermarket, Brussels Central Station Google Wallet – Tap and Pay
Tesco’s Home Plus, Underground Station South Korea Google Wallet – Coupon Redemption Google Confidential and Proprietary 17
18. The acceleration of everything
2012 2020
2bn online 5bn online
5bn mobile 10bn mobile
800 exabytes (x1018) 53 zettabytes (x1021)
Google Confidential and Proprietary
19. The internet in your pocket
Google Confidential and Proprietary
20. The web works for boy meets girl
Google Confidential and Proprietary 20
58. Go bigger, faster
Big and Growing Millions of new jobs across Europe
Already 3-8% of GDP
SMB’s using web growing 4-8x Businesses online exporting double
Google Confidential and Proprietary 58
faster
60. Thank you
Google Confidential and Proprietary 60
Hinweis der Redaktion
Love story: It's Saturday night and Sally and Alex are home alone. Sally is lonely and she would much rather be out with a guy and Alex is just wondering if he'll ever find a girl that likes the same things he doesCupid strikes and they make a date for the following Saturday
Love story: Two people, one thought: how can I look my best? The neuroses have kicked in; they're doing anything to look that little bit better. Love's at first sight, right?
Love story: She wants to look classy and expensive. He wants the date to be classy and expensive.
Love story: Nothing's ever that easy though. Is it? It's the night of the date and they are both running late
Love story: With our lovers safely ensconced in the quiet corner of a local Bistro and the wine flowing. All they need to navigate now is the menu.
Love story: As our couple leave the restaurant they say good night, sneak a quiet kiss and think about what's next ...
Message: For just about every purchase from shampoo to production line software, consumers are better informed than everTransition: But they are not just informed when at their desk...
Consumers are in a four screen world Message: Consumers inhabit a world of TV, tablet, computer, mobile. The entire internet is in their pocket, they expect to be able to access information, people and computing power from any screenTransition: This is not a world in which you have to have a digital strategy - consumers are ‘multichannel’, they expect to find you on the web and in the world
Love story: It's Saturday night and Sally and Alex are home alone. Sally is lonely and she would much rather be out with a guy and Alex is just wondering if he'll ever find a girl that likes the same things he doesCupid strikes and they make a date for the following Saturday
Sally is at home alone on a Saturday night watching Twilight for the 8th time. She's lonely. If bloodsucking vampires can find love why can't she? Her friends have been trying to persuade her to sign up for internet dating for a while. So she decides to search for dating websites on the iPad she's using at the time. She sees an ad for matchaffinity.com, clicks through, and decides to join. She gets a few matches straight away, one of whom, Alex, looks pretty hot. Oooh. He wants to meet for a drink next Saturday!
Alex is at home alone on a Saturday night. He's watching YouTube videos to find out how to get to the next level in World of Warcraft. He sees a (skippable 10 second) ad for matchaffinity.com one of his gaming videos. He doesn't skip the ad because it make him think - is there a girl out there for him that doesn't think gaming is geeky? He has other more manly hobbies too, like skiing and football. He signs up to the site. There are few girls that look interesting. There's one that likes skiing too - result! Right, he's going to ask her out for a drink on Saturday.
Love story: Two people, one thought: how can I look my best? The neuroses have kicked in; they're doing anything to look that little bit better. Love's at first sight, right?
Alex's preparations aren't that elaborate. In Boots yesterday, baffled by the range of mouthwashes Alex searched instead for 'fresh breath'. [Click]He finds the Orabrush. [Click]That looks like exactly what he needs. Now do they sell it in Boots? [Click]...and they sell them. [Click]. Great - he buys them in the store! OK, his tongue is pristeen. Now he just needs to work out how that hair wax his last girlfriend bought him works
Alex's preparations aren't that elaborate. In Boots yesterday, baffled by the range of mouthwashes Alex searched instead for 'fresh breath'. [Click]He finds the Orabrush. [Click]That looks like exactly what he needs. Now do they sell it in Boots? [Click]...and they sell them. [Click]. Great - he buys them in the store! OK, his tongue is pristeen. Now he just needs to work out how that hair wax his last girlfriend bought him works
Video - new
Alex's preparations aren't that elaborate. In Boots yesterday, baffled by the range of mouthwashes Alex searched instead for 'fresh breath'. [Click]He finds the Orabrush. [Click]That looks like exactly what he needs. Now do they sell it in Boots? [Click]...and they sell them. [Click]. Great - he buys them in the store! OK, his tongue is pristeen. Now he just needs to work out how that hair wax his last girlfriend bought him works
OK, lets start with the glowing skin. Sally's always felt like a child playing at putting on make-up. She leafs through the latest version of Heat, but there are nothing for glowing skin there. She searches for skin serum and clicks through the link to Cosmopolitan magazine but the tips are too hard to follow. Then she remembers that her friend Chloe (who always looks perfect) uses the Lauren Luke how to videos on YouTube,She follows a few links of various Lauren Luke videos and ends up on Destination Beauty.The great thing about the site is that the products you can buy from L'Oreal show up right next to the video or even in the videos.
OK, lets start with the glowing skin. Sally's always felt like a child playing at putting on make-up. She leafs through the latest version of Heat, but there are nothing for glowing skin there. She searches for skin serum and clicks through the link to Cosmopolitan magazine but the tips are too hard to follow. Then she remembers that her friend Chloe (who always looks perfect) uses the Lauren Luke how to videos on YouTube,She follows a few links of various Lauren Luke videos and ends up on Destination Beauty.The great thing about the site is that the products you can buy from L'Oreal show up right next to the video or even in the videos.
OK, lets start with the glowing skin. Sally's always felt like a child playing at putting on make-up. She leafs through the latest version of Heat, but there are nothing for glowing skin there. She searches for skin serum and clicks through the link to Cosmopolitan magazine but the tips are too hard to follow. Then she remembers that her friend Chloe (who always looks perfect) uses the Lauren Luke how to videos on YouTube,She follows a few links of various Lauren Luke videos and ends up on Destination Beauty.The great thing about the site is that the products you can buy from L'Oreal show up right next to the video or even in the videos.
OK, lets start with the glowing skin. Sally's always felt like a child playing at putting on make-up. She leafs through the latest version of Heat, but there are nothing for glowing skin there. She searches for skin serum and clicks through the link to Cosmopolitan magazine but the tips are too hard to follow. Then she remembers that her friend Chloe (who always looks perfect) uses the Lauren Luke how to videos on YouTube,She follows a few links of various Lauren Luke videos and ends up on Destination Beauty.The great thing about the site is that the products you can buy from L'Oreal show up right next to the video or even in the videos.
YT Homepage = her friend sharing a maxi dress video to her
YT watch page – How to wear Maxi dress
Should Sally wear the red or black maxi dress? Yesterday, since Sally had failed to find any great products for her legs, she had to buy a long dress after work. One of the girls at work was wearing a cute maxi dress that day, so she searched online.And saw that House of Fraser were advertising a 50% sale on maxi dresses. [Click]. So she bought two!Black is more slimming, but red is more fun. Red it is.
Should Sally wear the red or black maxi dress? Yesterday, since Sally had failed to find any great products for her legs, she had to buy a long dress after work. One of the girls at work was wearing a cute maxi dress that day, so she searched online.And saw that House of Fraser were advertising a 50% sale on maxi dresses. [Click]. So she bought two!Black is more slimming, but red is more fun. Red it is.
Alex needs a bar that says, 'I'm classy, and cool'. He asks his girlfriends for bar recommendations on G+. He has a circle named 'date advisors' which he set up a couple of months ago before his friend set him up on a blind date. He searches one of the bars that is suggested. [Click]And discovers that another friend, Michelle has +1'd it from the search results. She's pretty cool, so it must be good.
Alex needs a bar that says, 'I'm classy, and cool'. He asks his girlfriends for bar recommendations on G+. He has a circle named 'date advisors' which he set up a couple of months ago before his friend set him up on a blind date. He searches one of the bars that is suggested. [Click]And discovers that another friend, Michelle has +1'd it from the search results. She's pretty cool, so it must be good.
Love story: Nothing's ever that easy though. Is it? It's the night of the date and they are both running late
Sally is in the taxi on the way to the date. She reaches into her handbag to take out her mirror so she can check that she doesn't have any lipstick on her teeth. Disaster! She's left her make up bag in the flat and there's no time to go back. She needs an emergency replacement - lipstick, powder and a mirror at the very least! She searches for chemist on Google maps. [Click]Thankfully there's a Boots nearby open. How do you get there? [Click]5 minutes in the cab
Sally is in the taxi on the way to the date. She reaches into her handbag to take out her mirror so she can check that she doesn't have any lipstick on her teeth. Disaster! She's left her make up bag in the flat and there's no time to go back. She needs an emergency replacement - lipstick, powder and a mirror at the very least! She searches for chemist on Google maps. [Click]Thankfully there's a Boots nearby open. How do you get there? [Click]5 minutes in the cab
Sally is in the taxi on the way to the date. She reaches into her handbag to take out her mirror so she can check that she doesn't have any lipstick on her teeth. Disaster! She's left her make up bag in the flat and there's no time to go back. She needs an emergency replacement - lipstick, powder and a mirror at the very least! She searches for chemist on Google maps. [Click]Thankfully there's a Boots nearby open. How do you get there? [Click]5 minutes in the cab
While waiting at the bus stop, Alex sees a bus with a Lynx ad on it and remembers his friend had tweeted a link about it. [Click]He checks the link on Twitter and watches the online version. He even gets to play with the pretty angel girls. It fills the 5 minute gap perfectlyToo bad he's not wearing Lynx today after he ran all the way to the bus stop
While waiting at the bus stop, Alex sees a bus with a Lynx ad on it and remembers his friend had tweeted a link about it. [Click]He checks the link on Twitter and watches the online version. He even gets to play with the pretty angel girls. It fills the 5 minute gap perfectlyToo bad he's not wearing Lynx today after he ran all the way to the bus stop
Love story: With our lovers safely ensconced in the quiet corner of a local Bistro and the wine flowing. All they need to navigate now is the menu.
They don't understand the French menu, so translate using Google Translate. What is Escargot? They take a picture, it recognises the word Escargot. They click through to the search results. [Click]. But its still unclear, so they hit translate. [Click]Turns out 'Escargot' isn't the beef.
They don't understand the French menu, so translate using Google Translate. What is Escargot? They take a picture, it recognises the word Escargot. They click through to the search results. [Click]. But its still unclear, so they hit translate. [Click]Turns out 'Escargot' isn't the beef.
They don't understand the French menu, so translate using Google Translate. What is Escargot? They take a picture, it recognises the word Escargot. They click through to the search results. [Click]. But its still unclear, so they hit translate. [Click]Turns out 'Escargot' isn't the beef.
Love story: As our couple leave the restaurant they say good night, sneak a quiet kiss and think about what's next ... They leave the restaurant they walk down the street, to find Sally a taxi. Its freezing (typical English spring weather). Alex offers Sally his tartan scarf, she takes it gratefully (even British men can be chivalrous). Alex flags her a cab and she leaves. Then he sees a poster for a film outdoor they might like to go to - scans the QR code and shares web link with Sally.Sally is in her taxi home, wondering if and when he'll call her again. Her phone beeps - its a message from Alex with a link to a film - he wants to go and see it tomorrow. Sounds great, she replies. Now she just needs a way of getting smooth legs before tomorrow night!
Message: Already the internet economy is big, growing faster, exporting more, creating millions of jobs. And the potential customer base for businesses operating online is going to grow from 2-5bn this decade.
