Data and Content Production - BrightonSEO 2013

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This presentation by Content Manager Alan Cairns examines what quality content means and how public data can be used to produce interesting and insightful stories.

News & Politik Technologie Reisen

“Opendata is a global movement with enormous
potential tocreate moreaccountable, efficient,
responsive, and effective governments andbusinesses,
andtospur economic growth”
-G8OpenDataCharter,June2013

Principle1:OpenDatabyDefault
“Werecognise the importance of open data and wewill
establish an expectation that all government data be
published openly by default.”
-G8OpenDataCharter,June2013

http://www.google.co.uk/publicdata/directory

misattributed to Benjamin
Disraeli (1804-1881)
“There are three
kinds of lies: lies,
damned lies, and
statistics.”

Top ten least-trusted professions
1. Journalists7%
- Politicians7%
3. Bankers11%
4. Estateagents11%
5. Builders19%
6. Civilservants25%
7. Accountants29%
8. Lawyers35%
9. Engineers56%
10. Teachers69%

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Data and Content Production - BrightonSEO 2013

1. Data and Content Production Alan Cairns

2. The C word

7. “Opendata is a global movement with enormous potential tocreate moreaccountable, efficient, responsive, and effective governments andbusinesses, andtospur economic growth” -G8OpenDataCharter,June2013

8. Principle1:OpenDatabyDefault “Werecognise the importance of open data and wewill establish an expectation that all government data be published openly by default.” -G8OpenDataCharter,June2013

9. http://www.google.co.uk/publicdata/directory

10.

11.

12.

13.

14. Is data visualisation enough? Yes No

15. Data journalism is the new punk

16.

17.

18.

19.

20. misattributed to Benjamin Disraeli (1804-1881) “There are three kinds of lies: lies, damned lies, and statistics.”

21. Top ten least-trusted professions 1. Journalists7% - Politicians7% 3. Bankers11% 4. Estateagents11% 5. Builders19% 6. Civilservants25% 7. Accountants29% 8. Lawyers35% 9. Engineers56% 10. Teachers69%

22. Public relations vs. Journalism

23. @LanCairns