Why publishers can spreading innovation risk by partnering with sartups.

1. Publishers in a
Tech-Driven World
Partner or Perish!
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2. Why Partner?
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3. 1 Change
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4. 2 Speed
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5. 3 Abundance
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6. @arhomberg #dbw14
Book Discoverability
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7. 5 Self Publishing
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8. You need to innovate, but visibility is poor!
Partnering spreads the innovation risk.
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9. Nobody Can Pick Winners!

10. Not even the Experts!
[2008] Which start-up will have the biggest impact on the music industry?
iMeem
Omnifone
the Hype Machine
Qtrax
We7
Sellaband
Stereogum
Blyk
MyStrands
Seeqpod
Muxtape
0%
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10%
20%
30%
40%
50%
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11. Do Experiment!
Do Experiment!
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12. Large Scale!
1. API/Access Control
2. Clear Guidelines, simple Contracts
3. Certify & Review, don’t screen
4. Be open minded and flexible
5. Try a lot, but spend only a little
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13. Medium Scale!
1. Dropbox will do (else FTP)
2. Standardised Contracts
3. Trust, but verify
4. Guide & engage
5. Learn
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14. Small Scale!
1. Self-service interface
2. Clear T&Cs?
3. Will you use it?
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15. Measure!
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16. Competitive Advantage
1. Increase Visibility
2. Build an Ecosystem
3. Discover new Revenue Streams
4. Increase Speed to Market
5. More Cost Effective Processes
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17. Good Luck!
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