Retainstruments solution for RETAIL Companies

© RetailInstruments Ltd www.retailinstruments.ee info@retailinstruments.ee
Decision support system based on
Consumer behavior analytics
Retail Instruments
Communication with loyal visitors

WIFI – analytics: what is it for?
CONCERNS
ANSWERS
•  High sales personnel attrition rate
•  Changing
•  Marketing Campaigns
•  Seasons
•  Collections
•  Discounts
•  Merchandise layout
•  Displays
•  Campaigns Effectiveness
•  Optimization of zones, displays, layout, assortment,
advertisements, etc.
•  Store rent rates/footfall around the store
•  Benchmarking: Industrial & per Shopping Mall
•  Analysis of cross-audience

WIFI – analytics: new information
•  For how long your visitors stay in your store?
•  What are the days with more returning/loyal visitors?
•  Were you able to attract more people from overall people
flow around your stores?
•  How many people bounced out without a purchase?
•  What is the real people flow near the store?
•  Footfall around your store: is it really as the shopping mall
stated?
•  How big is the cross-audience of different stores or
brands?
•  What is the stores synergy?...

•  MAC-address
•  Signal Strength
•  Time Stamp
(!) Privacy and security
•  No personal data collection or processing
involved, only aggregated statistics used.
•  MAC addresses are hashed/encrypted
directly on the sensor, so the system
operates with encrypted IDs, not even MAC
addresses.
How does this work
Personal mobile
phone with WIFI
Router identifies the MAC
address and tracks the device
All aggregated data are sent to the cloud and
visualized to the customer in private online platform
page

•  Footfall around the store
•  Capture rate
•  Dwell time
•  Bounce rate
•  Loyalty/ RF-analysis:
•  Level % of returned visitors
•  Frequency of visits
•  Recency of visits
System collects and analyses the following data:
Main characters

UNDERSTANDING CONSUMER BEHAVIOR => APPROPRIATE MANAGEMENT DECISIONS
Consumer behavior analytics
CAPTURE RATE
% of people entered a store out
from all footfall outside
•  Display quality (KPIs for marketing, merchandising)
•  Advertising effectiveness
LOYALTY
Number and % of people
returning to store during day/
week/month/year
DWELL TIME
Time spent in store
BOUNCE RATE
% of people with less than x-
minutes in store
CROSS-AUDIENCE
% of people entering different
brands/stores
•  Consumers loyalty (KPI for all)
•  Frequency and regency of visits
•  Rating of stores among loyal visitors
•  Merchandise/ assortment quality
•  Personnel professionalism
•  Campaigns effectiveness
•  Queues?
•  Low effectiveness of in-store personnel?
•  Store development strategy
•  Marketing strategy, advertising
•  Stores cannibalization?

•  Simple tool for constant monitoring, assessment and motivation for
sales personnel with transparent clear KPIs
•  Increase Revenues:
•  Assess advertisement and marketing campaigns effectiveness
•  Store displays improvement
•  Store rent rates impact
•  Measurable effectiveness of advertising
•  Right time for promos/advertising
•  Improving customer service quality
•  Audience analytics
•  Benchmarking
•  Industrial
•  Geo: Shopping mall, City, etc.
How retailers use this data

Cross audience

Loyalty – returning visits

How to contact loyal visitors?
Welcome _BRAND_ store!
In order to receive personal offers and
discounts next time you visit us – please
provide your phone number:
+37258172099
Yes, please send me personal offers!
BRAND STORE Free WIFI
•  Make a personalized offer right at the moment returning visitors enter a store
•  Ability to offer special price/discount/coupon for returning visitor
•  Get an approval from every person to receive such personalized offers

INDUSTRIES
•  Fashion
•  Cosmetics
•  Electronics
•  DIY
•  Mobile phones
•  Shopping Malls
•  Fast Food
Retailers using WIFI-analytics
TARGET AUDIENCE / KEY USERS
•  TOP-Management
•  Operations Management
•  Marketing
•  Merchandising
•  Sales, Commercial
•  HR
•  Business development/Rent

•  Projects: Moscow, St-Petersburg, cities with >1M population
•  Benchmarking for 50+ shopping malls in Tallinn, Saint-Petersburg and
Moscow
•  Presented in 120+ shopping malls in Russia
•  Vast experience in retail and deep business processes understanding
•  Strong R&D Team
•  Technical support: own and by partners
•  Cooperation with big consulting and engineering companies
About US

We’re proud to serve industry leaders

Retailinstruments ltd
Lõõtsa 6 Tallinn, Estonia
info@retailinstruments.ee
www.retailinstruments.ee
For more information or personal presentation please feel free to
contact us:
Contact information
Jelisei Lokotar
+372 5853 2007
jelisei@retailinstruments.ee

Retainstruments solution for RETAIL Companies

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