Local Charlotte Photography Freelancer

1. Jeffrey
Hutto
Creates
by Jeffrey Hutto
xjeffreyhutto@gmail.com

2. Creative
Photography
2ABOUT ME
Jeffrey Hutto Creates takes photos of
many different instants in life. Whether
you need photography taken to celebrate
senior sessions, commemorate a
wedding ceremony, or even remember a
special event, Jeffrey Hutto Creates can
freeze these moments in time forever.
Jeffrey Hutto Creates

3. - Buying For Her Senior in High
School
-Once In a Lifetime
-Recommended Through Social
Media Posts
-Mother of a Senior in
High School
-On The Go
-Involved With
Community
Demographic Buying Habits Psychographic
-35 to 50 Years Old
- Female
-Married with Children
-United States: East Coast
-Income from $40k to
$80k
Target Market Randi Skaggs

4. -Buying for Her Event (Wedding)
-Once In a Lifetime
-Recommended through Word of
Mouth
-Fiance
-Healthy Lifestyle
-Social
Demographic Buying Habits Psychographic
-20 to 30 Years Old
-Female
-Engaged, About to Marry
-United States: East Coast
-Income from $20k to
$50k
Target Market Katie Ghant

5. -Buying for His Own Business
-Every House He Sells
-Recommended Through Word of
Mouth
-Real Estate Agent
-Working Long Hours
-Social Guy
Demographic Buying Habits Psychographic
-35 to 50 Years Old
-Male
-Married
-United States
- Income from $50k to
$100k
Target Market David Dawe

6. Primary Goal
The Primary Goal for Jeffrey Hutto Creates is Brand Awareness. Up until now, all
business has been done through word of mouth. Building more of an online
presence to raise people’s awareness of the business will ultimatley bring in more
customers and create a buzz throughout the local community. The more buzz and
talk about Jeffrey Hutto Creates, the more business it will receive. I selected this
primary goal to get a foundation for a loyal customer base. With the business
being photography, locality is a nessesity. This means being more personable with
the local community around the photogroher, and creating more brand awareness
will ultimatley create that connection.

7. Secondary Goals
The first secondary goal would be
creating more sales. With the
business just starting out, sales will
ultimatley provide the photographer
with much more income to obtain
better equipment, which ultimatley
leads to better quality performance.
The second secdonary goal would be
word of mouth advocacy. With the
business being local, having the local
community recommend you through
their own social channels and
connections would help meet the
overall goal of Brand Awareness.

8. Calls to Action
The primary call to action for this
social media campaign would be to
share both the page itself and the
content. With our main goal being
brand awareness, this would be the
primary call to action in order to gain
more followers and show people that
Jeffrey Hutto Creates exists.
The secondary call to action would be to
follow! It’s not enough to just know the
business is out there, but you have to be
updated on the business in order to give
it your attention. Following social
media channels will give them the
opportunity to engage with the
business beyond just seeing it.

9. Social
Media
Channels
Twitter has been chosen as a
channel to use in the marketing
campaign because the platform
encourages engagement.
Tweeting both updates about the
company, as well as sample photos
from previous shoots. Using
hashtags can also be a great way
to connect with a new audience
and raise Brand Awareness.
INSTAGRAM
TWITTER
FACEBOOK
Facebook has been chosen as a
channel to use in the marketing
campaign because the local
target audience will all be on
Facebook. It can be used to
engage the community, while
also connecting with potential
customers to help the overall
goal of Brand Awareness.
Instagram has been chosen as a
channel to use in the marketing
campaign due to the business
service centering around photos.
Instagram is a photo driven social
media channel, so posting the
photos of shoots would help
engage your audience, as well as
bring new followers to your brand.

10. Social
Media
Metrics
Metrics that can be used to measure
Facebook’s Success for Brand
Awareness would be tweet views,
as well as engagement such as likes,
retweets, and comments. This will
show that the younger section of
the target audience that uses
Twitter are seeing your page, your
posts, and engaging alongside the
business in the comment section.
INSTAGRAM
TWITTER
FACEBOOK
Metrics that can be used to
measure Facebook’s success for
Brand Awareness would be the
Business’ page likes, comments, and
shares. These metrics will show just
how many people are aware of the
brand, as well as show how and
where the page is spreading
through word of mouth advocacy.
Metrics that can be used to measure
Facebook’s success for Brand
Awareness would be Jeffrey Hutto
Create’s likes per photo as well as
the engagement in the comment
section. This will show the variance
of engagement throughout the time
of the page’s creation and show the
growth of Brand Awareness.

11. Jayme Marie Johnson Photography
does a great job at using her style to
her advantage. With 655 Instagram
followers on her business account
and 5,594 on her personal account,
she uses that social channel
exclusivley to her advantage by
posting photos and engaging with
her audience in the comments. Here
are come examples of the content
she posts. Her followers both
compliment her work, as well as
express the want to have her take
photos of them as well. Her posts
get plenty of shares as well.
JAYME MARIE
JOHNSON
PHOTOGRAPHY

12. Brooklyn Riley Photography has
5,353 followers on her Instagram
and 4,570 on Facebook, which is a lot
considering she is just a local
photographer! Her postings are of
her photos, as generally
photographers use this as their
social media presence. She engages
with each comment on her posts, a
lot of which are people tagging their
friends, raising her brand awarness
and post engagment! She posts a
huge variety of photos, some
examples here, ranging from
couples, seniors, and detail shots.
BROOKLYN
RILEY
PHOTOGRAPHY

13. Davis Hilton is another freelance
photography, but well known across
the world. Having a follower count
of 81.6k on Instagram, his
engagment on social media is a bit
different. While posts are the same
type of content as the last 2,
individual engagment is a bit harder
due to the sheer number. Getting
hundreds of comments can be hard,
but his engagment is his photos
themselves. Having his contact
information in his bio, his brand has
spread far and his posts get tons of
engagment from different followers.
DAVIS
HILTON
PHOTOGRAPHY

14. Facebook
Success
Charlotte Photography
invested in using ads on
Facebook, boosting the
content that talks about
scheduling changes and
openings she has, while
showcasing her work as well.
The engagement on her ad
posts also aligns with brand
awareness as she interacts
with her audience.
Cassie Leigh Photography
pops up as an ad on my
Facebook as she utilized the
feature well. Her posts
contain not only photos
featuring her recent shoots,
but a practical link to her blog
to get more engagement on
her brand as a whole. She is
also in her comments
responding to her audience.
Charlotte Photography
EXPERIENCES

15. Twitter
Success
As a freelance nature
photographer selling prints of
her work, Jocelyn does what
Twitter does best, and that’s
engage with her followers.
With many page shares and
retweets, she sets herself up
for success by interacting in
the comments with those
who engage with her posts.
With Twitter being such a great
social channel for personality, it
pairs will with stylistic
photography campaigns. What
ShutterLenz does great is
provide a social media outlet
that provides examples of their
work, while also showing the
photographer behind the lens. It
really shows the person behind
the brand and helps the
audience engage easier.
Jocelyn Anderson
Photography
ShutterLenz Photography

16. Plan For
FacebookJeffrey Hutto Creates will benefit greatly from Facebook and it’s close personal
engagment with it’s followers. The type of content being posted will be photos of past
work in order to show new followers the style that Jeffrey Hutto Creates produces.
For a business selling this specific of a service, raising brand awareness will start
with photos from previous shoots stylizing the brand for new followers to share to
their own pages. Posting could be once every few days, as weekly shoots would give
many more photos to post. The call to action on Facebook would be to like the page in
order to get updates on future shoots as well as upcoming openings in schedule and
specials. Hashtags would be #JeffreyHuttoCreates, along with anything that would
go along with the specific photo, such as #Wedding or #RainyDay. Comparing the
metrics (such as likes, shares, etc.) will show which posts engage the audience more
and show the type of posts that would be more beneficial moving forward.

17. Plan For
InstagramInstagram is a photo-centered social platform. For a photography business such as
Jeffrey Hutto Creates, it seems like the perfect fit for content. Posting would obviously be
photos, as that is the layout for Instagram. Posts would include both photos from past
shoots, as well as maybe text images that would have future openings and specials being
run. With the platform being image reliant, choosing photos that can tell a story would
engage the audience in a unique way. These photos would encourage comments and
likes, which would raise brand awareness to the new company and social channel. Daily
posts would be great for the Instagram algorithm, as it would not only help raise brand
awareness, but build up a great online portfolio that can be shared at any point. The call
to action would be a like, and a click to the booking website that would be included in the
comment section. Hashtags would be used similarly to Facebook, as well as the metrics
used for success depending on post engagment that would help find out what type of
posts gets more attention.

18. Plan For
TwitterTwitter is a unique platform in that it encourages and relies on community
communication. Jeffrey Hutto Creates has a great opportunity to not only raise brand
awareness, but also show followers of the business the personality behind the camera.
The postings on this channel could be both personal and business related. Posting could
be at least once a day, ranging between postings of photos, as well as persona updates
from myself as the photographer of the business. Postings would also use hashtags that
would be similar to Facebook and Instagram, such as #JeffreyHuttoCreates,
#SeniorSession, or even #MothersDaySpecial. The call to action here would be
engagement. Twitter shows your followers retweets and even their likes, so more
engagement on posts would help raise brand awareness. Success would be measures by
likes, retweets, follows, and comments. They could be used to see what’s getting the most
engagement on Twitter and help future posts follow that same formula.

19. Cross-Promotion
The description of each post will be so important in cross-promotion between the
three social media channels. Spelling out the call to action in posts in order to
follow on all other social channels will be helpful as well. It will be all about
the wording in posts here! You can also include your social links in the bio of
that specific social channel. Reminding them not every single post will help
as well. You don’t want your audience to feel like they’re being forced to do
something every time they see a post from you. A good strategy could also be
posting different types of content, that way you can say “Follow my Twitter
to see behind the scenes of this shoot!” in your Instagram post, as an example.
This gives followers a reason to follow your other channels rather than just
on the one they use most often.

20. Ideally, Jeffrey Hutto Creates
would do a photoshoot with Dyer,
producing photos that both could
post on their social sites. Vanessa
would post her favorite photo(s),
linking to our page in the
comment section so all of her
followers can see us.
Jeffrey Hutto Creates
can either give her a
check for her promo on
her page, or it can give
her a free full
photoshoot at her
location of choice.
Why? What? Compensation?
Vanessa Krom Dyer is a
prominent Charlotte influencer
with a huge local following.
Having the same target
demographic, it seems like the
perfect fit to combine her
following with my photography
aesthetic.
Influencers
Vanessa Krom Dyer

21. Ideally, Jeffrey Hutto Creates
would do a photoshoot with Laura,
producing photos that both could
post on their social sites. She
would post her favorite photo(s),
linking to our page in the
comment section so all of her
followers can see us.
Jeffrey Hutto Creates
can either give her a
check for her promo on
her page, or it can give
her a free full
photoshoot at her
location of choice.
Why? What? Compensation?
Laura Leigh is a fellow creative,
and has a huge 27.5k following
on Instagram. With that social
channel being my priority in
this campaign, partnering with
an influencer who shares both
platform and interests would be
a huge help to the both of us.
Influencers
Laura Leigh

22. Jeffrey
Hutto
Creates
Content
Schedule
Business New Years Resolution Post: Big Brand Push
and Campaign Start
Audience Engagement Post: Asking followers what type
of content they’d like to see
Behind the Scenes of a Shoot with Shots: Video with
footage from an actual shoot, followed by shots from
that same shoot
Photoshoot Showcase: Simple Post with shots from a
photoshoot done that week
End of Weekend Model Spotlight: Each week, on a
Sunday, social channels will feature a model shot with
that deserved a shoitout! (Could be Influencers)
January Recap: Photos from all the shoots that were
done during the month

23. Sample
Facebook
Posts
Facebook will be where a
majority of the word of mouth
will be. These are examples
of how to both grow the
community, while also
engaging along side them
with the call to action of
contacting me for a shoot.
Giveaways once page
milestones are hit will also
engage and grow the brand
awareness as a whole.

24. Sample
Instagram
Posts
These posts are example of
posts that would both reach
the target audience (Multiple
demographics for different
types and styles of photo)
while also raising brand
awareness and showcasing
my photography style.

25. Sample
Twitter
Posts
Twitter is where Jeffrey Hutto
Creates will do a majority of
customer engagement, so
these posts are examples that
both showcase work as well
as starts a conversation. This
would be a great way at
getting engagement from
followers, which would show
on THEIR followers timeline
ultimately raising brand
awareness.

26. Brand Amplification
Amplifying the brand beyond what other local photographers are doing will be both
an easy and hard job. Your portfolio and style are a main thing that sets you
aside from the others, as customers are looking for a certain style. On top of
my style and work speaking for itself, there are types of media and
partnerships. There are tons of local influencers as listed earlier, and
partnering with them will be a huge way at reaching a wider audience that
like my work and style. On top of that, using videos of shoots will be different
than the cookie cutter photoshoot posts. Pairing those photos with a video of
what customers will get when they book a session will cut through the normal
for the industry and amplify me beyond the current market. Being intentional
in these ways with audience engagement will set me apart from the rest.

27. Ad Budget
For a monthly budget, taking into consideration the amount of channels
being used and the priority being placed on Instagram and Facebook, a
good starting budget would be $400. The return investment would be
earned back after two shoots as the minimum for a session is $200. With
the main two social channels being Facebook and Instagram, they’re
owned by the same company. Therefore, the ads can be send to both
channels at the same time. Here is the sample post, as well as the
estimated audience reached and demographics.