Satisfaction with the NFL, aspects of the NFL, and aspects of football rules, from a survey of 1,000 U.S. adults.

1. Do you watch National Football League games?
59%
41%
Yes No
Sample Size: 1,000 (All Respondents)

2. ∴ Men 25-54 watch NFL games the most; women 18-24, 45+, the least
Nested Gender and Age
Male
18-24
Male
25-34
Male
35-44
Male
45-54
Male
55-64
Male
65+
Female
18-24
Female
25-34
Female
35-44
Female
45-54
Female
55-64
Female
65+
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
Yes 69 ⇑ 79 ⇑ 86 ⇑ 74 64 55 ⇓ 46 59 55 ⇓ 48 ⇓ 41 ⇓ 35
No 31 ⇓ 21 ⇓ 14 ⇓ 26 36 45 ⇑ 54 41 45 ⇑ 52 ⇑ 59 ⇑ 65
Base n=61 n=97 n=107 n=97 n=66 n=82 n=59 n=93 n=103 n=93 n=64 n=78
Sample Size: 1,000 (All Respondents)

3. Overall, how satisfied are you with the National Football League?
6%
16%
32%
27%
19%
0% 25% 50% 75% 100%
Not at all satisfied
Slightly satisfied
Moderately satisfied
Very satisfied
Completely satisfied
Sample Size: 607 (61% of Respondents)

4. ∴ Only ~30% of 18-24 and 65+ are very/completely satisfied with NFL
Which of the following groups describes your current age?
18-24 25-34 35-44 45-54 55-64 65+
(%) (%) (%) (%) (%) (%)
[Not at all + Slightly
satisfied]
⇑ 30 19 19 20 16 28
Not at all satisfied 10 5 3 4 7 7
Slightly satisfied 20 14 15 15 9 21
Moderately satisfied 39 ⇓ 22 32 33 37 42
Very satisfied ⇓ 14 29 27 28 ⇑ 38 24
Completely satisfied 16 ⇑ 30 23 19 ⇓ 9 ⇓ 7
[Very + Completely
satisfied]
⇓ 30 ⇑ 59 50 47 47 ⇓ 31
Base n=69 n=132 n=149 n=117 n=68 n=72
Sample Size: 607 (61% of Respondents)

5. How satisfied are you with each of the following aspects of the National
Football League?
35
34
33
27
30
31
26
21
21
17
25
26
19
21
17
16
17
19
17
15
0% 25% 50% 75% 100%
Entertainment value of games
Competitive parity of the teams
Dominance of quarterbacking
NFL's care for player safety
The teams' observance of the rules
The players' observance of the rules
Treatment of local markets
The rules of the game in general
NFL's handling of off-field issues
Officiating
Very satisfied Completely satisfied
Sample Size: 607 (61% of Respondents)

6. Key Driver Analysis - Overall, how satisfied are you with the National Football
League?
What drives overall satisfaction? NFL's handling of off-field issues has the highest
correlation to overall satisfaction (35% of shared variance), followed by players'
observance of the rules (29%), and treatment of local markets (27%).
Aspect Shared Variance Correlation Respondents
Answering
NFL's handling of off-field issues 35% 0.594 61%
The players' observance of the rules 29% 0.534 61%
Treatment of local markets 27% 0.523 61%
Officiating 27% 0.517 61%
The teams' observance of the rules 27% 0.516 61%
Dominance of quarterbacking 27% 0.516 61%
Competitive parity of the teams 26% 0.509 61%
The rules of the game in general 26% 0.507 61%
NFL's care for player safety 26% 0.506 61%
Entertainment value of games 24% 0.492 61%

7. ∴ Seniors are less satisfied with most aspects of the NFL
Which of the following groups describes your current age?
[Very + Completely satisfied] 18-24 25-34 35-44 45-54 55-64 65+
(%) (%) (%) (%) (%) (%)
The rules of the game in general 33 48 ⇑ 52 38 31 ⇓ 28
Entertainment value of games 59 65 63 63 53 53
Competitive parity of the teams 57 64 62 62 59 ⇓ 47
Dominance of quarterbacking 51 59 55 47 50 43
Treatment of local markets 33 49 ⇑ 53 38 41 ⇓ 25
The teams' observance of the rules ⇓ 35 ⇑ 56 52 44 46 40
The players' observance of the rules 36 ⇑ 58 54 48 37 ⇓ 33
Officiating 29 ⇑ 41 ⇑ 40 29 ⇓ 18 26
NFL's care for player safety 45 53 53 47 41 42
NFL's handling of off-field issues 30 ⇑ 52 ⇑ 46 38 29 ⇓ 19
Base n=69 n=132 n=149 n=117 n=68 n=72
Sample Size: 607 (61% of Respondents)

8. How satisfied are you with each of the following aspects of the rules?
23
22
25
22
20
18
19
20
16
18
18
17
0% 25% 50% 75% 100%
Rules regarding a catch
Overtime rules
Obviousness of the rules
Thoroughness of the rules
Rules regarding pass interference
Consistency of the rules
Very satisfied Completely satisfied
Sample Size: 607 (61% of Respondents)

9. Key Driver Analysis - Overall, how satisfied are you with the rules of the game in
general?
What drives satisfaction with the rules in general? Consistency of the rules has the
highest correlation to rules satisfaction (47% of shared variance), followed by
thoroughness of the rules (45%), and obviousness of the rules (44%).
Aspect Shared Variance Correlation Respondents
Answering
Consistency of the rules 47% 0.686 61%
Thoroughness of the rules 45% 0.673 61%
Obviousness of the rules 44% 0.660 61%
Rules regarding a catch 41% 0.642 61%
Overtime rules 40% 0.634 61%
Rules regarding pass interference 40% 0.632 61%

10. ∴ Seniors aren’t satisfied with the rules, either
Which of the following groups describes your current age?
[Very + Completely
satisfied]
18-24 25-34 35-44 45-54 55-64 65+
(%) (%) (%) (%) (%) (%)
Consistency of the rules ⇓ 25 ⇑ 45 ⇑ 46 35 26 ⇓ 21
Obviousness of the rules 38 ⇑ 52 46 37 35 ⇓ 24
Thoroughness of the
rules
33 ⇑ 54 ⇑ 50 34 34 ⇓ 21
Rules regarding a catch 42 ⇑ 54 50 37 35 ⇓ 32
Rules regarding pass
interference
32 ⇑ 48 ⇑ 46 34 34 ⇓ 17
Overtime rules 43 48 ⇑ 53 36 35 ⇓ 26
Base n=69 n=132 n=149 n=117 n=68 n=72
Sample Size: 607 (61% of Respondents)

11. Which NFL team do you typically root for? - Top 10
8%
7%
6%
6%
6%
4%
4%
4%
3%
3%
0% 25% 50% 75% 100%
Dallas Cowboys
Chicago Bears
New England Patriots
Pittsburgh Steelers
New York Giants
Green Bay Packers
Seattle Seahawks
Carolina Panthers
Miami Dolphins
Cleveland Browns
Sample Size: 607 (61% of Respondents)

12. Which NFL team do you typically root for?
Option Rank Response %
Dallas Cowboys 1 8%
Chicago Bears 2 7%
New England Patriots 3 6%
Pittsburgh Steelers 4 6%
New York Giants 5 6%
Green Bay Packers 6 4%
Seattle Seahawks 7 4%
Carolina Panthers 8 4%
Miami Dolphins 9 3%
Cleveland Browns 10 3%
Denver Broncos 11 3%
Arizona Cardinals 12 3%
New Orleans Saints 13 3%
None 14 3%
Philadelphia Eagles 15 3%
Los Angeles Rams 16 2%
Atlanta Falcons 17 2%
Sample Size: 607 (61% of Respondents)
Option Rank Response %
Indianapolis Colts 18 2%
San Francisco 49ers 19 2%
Tampa Bay Buccaneers 20 2%
Baltimore Ravens 21 2%
Tennessee Titans 22 2%
Kansas City Chiefs 23 2%
Minnesota Vikings 24 2%
Houston Texans 25 2%
Washington Redskins 26 2%
New York Jets 27 2%
Detroit Lions 28 2%
Buffalo Bills 29 2%
Los Angeles Chargers 30 2%
Cincinnati Bengals 31 1%
Oakland Raiders 32 1%
Jacksonville Jaguars 33 1%

13. How paranoid are you that your actions at home before watching a game might affect the team
you are rooting for?
63%
10%
15%
5%
7%
0% 25% 50% 75% 100%
Not at all paranoid
Slightly paranoid
Moderately paranoid
Very paranoid
Completely paranoid
Sample Size: 607 (61% of Respondents)

14. How afraid are you that starting or stopping a behavior at home while watching a game can
impact your team?
66%
11%
12%
6%
4%
0% 25% 50% 75% 100%
Not at all afraid
Slightly afraid
Moderately afraid
Very afraid
Completely afraid
Sample Size: 607 (61% of Respondents)

15. How fearful are you that a companion's behavior watching a game can influence
your team?
68%
10%
14%
3%
5%
0% 25% 50% 75% 100%
Not at all fearful
Slightly fearful
Moderately fearful
Very fearful
Completely fearful
Sample Size: 607 (61% of Respondents)

16. Methodology
This online survey had 1,000 respondents. It was fielded from January 25 to January
26, 2019.
The results presented in this report were weighted by the following variables:
• What is your gender?
• Which of the following best describes your ethnicity?
• Are you of Hispanic, Spanish or Latino descent?
• Which of the following groups describes your current age?
• Region
• What is the highest degree or level of school you have completed?
Check our website for more on our methodology.

17. Crosstab Methodology
Crosstab Table Notes:
• If the difference is higher at a statistically significant level, the cell is marked with
the up - arrow symbol ⇑. If it is lower, the down-arrow symbol ⇓ is used.
• Columns with fewer than 30 responses (i.e. degrees of freedom) are ignored for
statistical significance comparisons.
• Crosstabs with no significant difference greater than 10 percentage points are not
presented.
• To fit onto a single slide, some crosstabs have had columns without differences
omitted. See the spreadsheet for the full crosstabs.
• Crosstabs show only unweighted results.
• See the accompanying spreadsheet for all tables.

18. Researchscape International
Researchscape International is a market-research consultancy
specializing in custom surveys. For questions about this or other
research, please contact us at +1-888-983-1675 x1 or visit our
website, http://www.researchscape.com/.