Class for small business, organizations and individuals to learn about why to set up a page and how to promote the page.

1. Facebook Pages 101 9/19/2011 Williamson County Public Library

3. Statistics Over 750 million active Facebook users worldwide 50% of these are active daily Average user has 130 friends Over 200,000,000 users access Facebook through a mobile device 30 Billion pieces of content shared every month Global: Average user is connected to 80 community pages, groups and events 9/19/2011 Williamson County Public Library

4. Statistics 155,100,980 Facebook users in U.S. 847,000 are active daily 64.83% penetration of the online community 45% Male / 55% Female Most active users are between the ages of 18 and 34 years. United States http://www.socialbakers.com/facebook-statistics/united-states 9/19/2011 Williamson County Public Library

5. Statistics Tennessee: 3,021,980 Facebook users in Tennessee and growing 46% penetration of the online community Nashville ranked 16th on a list of the nation’s most social media-savvy cities. Nashville has 1,103,480 Facebook users in its metropolitan area. 9/19/2011 Williamson County Public Library

6. How to Set Up an Account www.facebook.com www.facebook.com/pages/create.php OR HELP! - www.facebook.com/pages/create.php 9/19/2011 Williamson County Public Library

7. Setting Up Your Page Create a temporary URL using bit.ly When you have 25 Likes: www.facebook.com/username Logo can be as big as 200px x 600px Add clickable link to info box Administrators? 9/19/2011 Williamson County Public Library

8. Please ‘Like’ Me Suggest to friends Add buttons to your website or blog Put it on your business cards Tweet about it if you have a Twitter account Put it on your business fliers and publications Swag – coffee cups, t-shirts, bookmarks, etcetera 9/19/2011 Williamson County Public Library

9. Please ‘Like’ Me 9/19/2011 Williamson County Public Library

10. Get People To Like Your Page Provide Valuable Content 9/19/2011 Williamson County Public Library

11. Get People To Like Your Page Provide Valuable Content 9/19/2011 Williamson County Public Library

12. Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library

13. Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library

14. Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library

15. Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library

16. Posting Tips Be authentic. Provide interesting information to your audience and links. Update daily, be active. Get to the point. Be neat , use the link box and tools provided. Respond to comments. Monitor your page. Be gracious. 9/19/2011 Williamson County Public Library

17. Posting Ideas http://www.google.com/alerts http://socialmention.com/ 9/19/2011 Williamson County Public Library

18. Handy Facebook Applications Static FBML – create custom pages using simple HTML Slideshare – Share presentations like this one Wildfire – Run contests within the Facebook rules (premium) Networked Blogs – Feed your blog to your Facebook page Twitter – Allow Facebook to update Twitter RSS Graffiti- RSS feed from your blog or other content source Extended Info - use HTML to customize any kind of content and create numerous fields beyond the standard Information categories 9/19/2011 Williamson County Public Library

19. Facebook Etiquette Don’t post too often! Be careful tweeting Be Honest Respond to comments Acknowledge complaints Be careful tagging photographs No spamming 9/19/2011 Williamson County Public Library

20. Measuring Short links - measure click thrus Measure interactions ‘Likes’ & comments Insights -exportable Number of ‘Likes’ http://wiki.kenburbary.com/ 9/19/2011 Williamson County Public Library

21. Visit the library at: Our website: http://lib.williamson-tn.org Facebook: http://www.facebook.com/wcpltn Twitter: http://twitter.com/wcpltn Call Us: 595-1243 Thank you for attending today! Please fill out the feedback form so we can improve upon the class. 9/19/2011 Williamson County Public Library