SlideShare ist ein Scribd-Unternehmen logo
1 von 83
Downloaden Sie, um offline zu lesen
What’s The
Right Mix?
F2F, Digital, Hybrid
2
3
4
5
Engage more customers
Extend the reach of
   your messages & content
Cost savings/avoidance
Brainstorm a list of things
   we communicate digitally



                              11
Which do we do digitally
Proposals         Gossiping          Brainstorming
Job Interviews    Sales Training     Interviewing
Negotiating       Voice mail         Mentoring
Road Shows        Phone calls        Vision sharing
Fundraising       Counseling         Debating
Client Reviews    Training           Teaching
Casual            Luncheons          Networking
Conversations     Selling            Cold calls
Recruiting        Coaching           Q&A
Board meetings    Talking to peers   Status updates
Talking to kids   Prospect calls     Talking with family
Arguging          Customer service
As technology evolves, we find
ourselves communicating




                more digitally.
62%
                                          Increased use of
      social media & live streaming

2011 Meeting Strategies Convention 2020
63%
                                          Offering PPV
                     on demand after event

2015 Meeting Strategies Convention 2020
58%
                                          Great focus on
                        event content capture

2015 Meeting Strategies Convention 2020
55%
                                   Securing sponsors
                                     for live streaming

2015 Meeting Strategies Convention 2020
64%                                       Offer free
                                          wireless access




2015 Convention Service Strategies Convention 2020
63%
                        Offer full AV packages
                                 with live streaming



2015 Convention Service Strategies Convention 2020
63%
                 Offer turn-key esolutions
                                 with live streaming



2015 Convention Service Strategies Convention 2020
63%           Meeting in ed institutions




2020 Increased Venue Competition Convention 2020
56%                      Untraditional venues
                                museums, galleries




2020 Increased Venue Competition Convention 2020
50%                            Mixed-use facilities
                                        office buildings




2020 Increased Venue Competition Convention 2020
Digital Or Virtual Events?
What are digital events?
Telepresence
Telemedicine
Live Streaming
Webinar
Hybrid



         Who else will benefit
         from this experience?

                            30
Hybrid      Viewing Parties
         Satellite Discussions




                            31
What screen are
        participants viewing?
What screen are
        participants viewing?


                         F2F
                      Mobile
                      Laptop
                     Desktop
Eli Lily




Internal employee mtgs digital


                            34
PCMA



         3,743 F2F
       632 remote
       1,427 views
                35
TelisSonera Telepresence




1,464 Digital Mtgs
1,392 Roundtrips eliminated
$803,998 Savings
                              36
TelisSonera Telepresence




40 Months Saved Working Time
169,000 kg reduced CO2
                               37
Rush U – Ophthalmology Dept




13 hours of programming
1 ½ days, 4 languages
5 remote presenters           38
Rush U – Ophthalmology Dept




200 F2F viewers
1,200+ on-demand views
Best CME reviews in 20 years   39
Filters




          40
1. Meeting Objectives




                    41
2. Resources



    budget, time, people power




                            42
3. Urgency




             43
4. Participants




          Internal or External


                           44
5. Geography




               45
Brainstorm & identify various
          meeting objectives



                                46
47
remote attendee
expectations
1. Exceptional presentations




 fused by seamless transitions
2. Relevant or ignored.
What should be relevant?
                   Purpose
                     Topics
                  Messages
        Agenda, timing flow
What should be relevant?
           Technology used
           Participants’ role
                    Content
People will pay for content if it is so unique
they can’t get it anywhere else, so fast they
benefit from getting it before anyone else,
or so related to their tribe that paying for it
brings them closer to other people.
                                      Seth Godin
3. Engaging or forgotten.




More interesting than
anything that
might distract
More interesting

Resources
      Same old same old doesn’t succeed
Start w/ most interesting
                   Grab attention early
More interesting

Involve participants
                       Early & often
Stories, humor, visuals, sound
                         Make it FUN!
59
60
61
62
4. Keep it moving or
                it‘s abandoned
Drag is a four letter word

Do not waste time
Eliminate irrelevant
Drag is a four letter word

Manage the clock
Practice delivery & tools
Relevant or ignored.
Engaging or forgotten.




Keep it moving or it’s
             abandoned.
Presenting to F2F
audience is difficult.

Presenting to a
remote audience is
difficult squared!
Ways To Engage Remote




                        68
69
• PCMA




         Good Morning America!
71
72
73
74
76
77
78
Trade ShowTrends

  Video packages




               79
Virtual Booth Demo
•    smig44_uk             •   danorbit
•   Courtney.Carmody.com   •   Utenriksdept
•   Andreas Rueda          •   mayorgavinnewsome
•   Manic Toys             •   Raymond Larose
•   Johansonin             •   darkmatter
•   themaninblue           •   JimmyHarris
•   lucia.sartoni          •   wonderfulhorriblelife
•   oxmour                 •   theloushe
•   AndyG                  •   twenty-questions
•   larskflem              •   dangerouslyirrelevant.org
•   sridgway               •   AdamFoster
•   S/L
dlutz@velvetchainsaw.com
jhurt@velvetchainsaw.com
   velvetchainsaw.com
        @velchain
        @JeffHurt

Weitere ähnliche Inhalte

Ähnlich wie What's The Right Mix? F2F, Digital, Hybrid

Hybrid Events for PCO's
Hybrid Events for PCO'sHybrid Events for PCO's
Hybrid Events for PCO's
Craig Rispin
 
Break free of the training room: Webinars for Early Childhood Education Profe...
Break free of the training room: Webinars for Early Childhood Education Profe...Break free of the training room: Webinars for Early Childhood Education Profe...
Break free of the training room: Webinars for Early Childhood Education Profe...
Engagement Strategies, LLC
 
How you can help associations reach more participants with hybrid events - #I...
How you can help associations reach more participants with hybrid events - #I...How you can help associations reach more participants with hybrid events - #I...
How you can help associations reach more participants with hybrid events - #I...
Gerrit Heijkoop
 
Love thevirtualdeck fin
Love thevirtualdeck finLove thevirtualdeck fin
Love thevirtualdeck fin
_Brendon
 
Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2
Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2
Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2
fastfuture
 

Ähnlich wie What's The Right Mix? F2F, Digital, Hybrid (20)

Hybrid events - Masterclass MPI Finland
Hybrid events - Masterclass MPI FinlandHybrid events - Masterclass MPI Finland
Hybrid events - Masterclass MPI Finland
 
Exciting Zoom fatigued audiences with compelling digital content
Exciting Zoom fatigued audiences with compelling digital contentExciting Zoom fatigued audiences with compelling digital content
Exciting Zoom fatigued audiences with compelling digital content
 
Hybrid Events for PCO's
Hybrid Events for PCO'sHybrid Events for PCO's
Hybrid Events for PCO's
 
How to host engaging virtual events
How to host engaging virtual eventsHow to host engaging virtual events
How to host engaging virtual events
 
Engaging Attendees Today: How to Combine Virtual and Face-to-Face Meetings
Engaging Attendees Today: How to Combine Virtual and Face-to-Face MeetingsEngaging Attendees Today: How to Combine Virtual and Face-to-Face Meetings
Engaging Attendees Today: How to Combine Virtual and Face-to-Face Meetings
 
Chapter Events: Deciding on In-Person, Hybrid, or Virtual
Chapter Events: Deciding on In-Person, Hybrid, or VirtualChapter Events: Deciding on In-Person, Hybrid, or Virtual
Chapter Events: Deciding on In-Person, Hybrid, or Virtual
 
Are you accommodating both live and virtual speakers at your next hybrid even...
Are you accommodating both live and virtual speakers at your next hybrid even...Are you accommodating both live and virtual speakers at your next hybrid even...
Are you accommodating both live and virtual speakers at your next hybrid even...
 
Digital Solutions for Medical Meetings
Digital Solutions for Medical MeetingsDigital Solutions for Medical Meetings
Digital Solutions for Medical Meetings
 
Going Virtual: We've Got to Start Meeting Like This!
Going Virtual: We've Got to Start Meeting Like This!Going Virtual: We've Got to Start Meeting Like This!
Going Virtual: We've Got to Start Meeting Like This!
 
Consumers In Control. Building Relationships in a Digital World.
Consumers In Control. Building Relationships in a Digital World.Consumers In Control. Building Relationships in a Digital World.
Consumers In Control. Building Relationships in a Digital World.
 
Going Virtual: We've Got to Start Meeting Like This
Going Virtual: We've Got to Start Meeting Like ThisGoing Virtual: We've Got to Start Meeting Like This
Going Virtual: We've Got to Start Meeting Like This
 
Productized 2020 - Activities Report
Productized 2020 - Activities ReportProductized 2020 - Activities Report
Productized 2020 - Activities Report
 
Break free of the training room: Webinars for Early Childhood Education Profe...
Break free of the training room: Webinars for Early Childhood Education Profe...Break free of the training room: Webinars for Early Childhood Education Profe...
Break free of the training room: Webinars for Early Childhood Education Profe...
 
BEST PRACTICES OF HYBRID EVENTS
BEST PRACTICES OF HYBRID EVENTSBEST PRACTICES OF HYBRID EVENTS
BEST PRACTICES OF HYBRID EVENTS
 
How you can help associations reach more participants with hybrid events - #I...
How you can help associations reach more participants with hybrid events - #I...How you can help associations reach more participants with hybrid events - #I...
How you can help associations reach more participants with hybrid events - #I...
 
Love thevirtualdeck fin
Love thevirtualdeck finLove thevirtualdeck fin
Love thevirtualdeck fin
 
TRANSFORMING THE LEARNER’S LANDSCAPE
TRANSFORMING THE LEARNER’S LANDSCAPETRANSFORMING THE LEARNER’S LANDSCAPE
TRANSFORMING THE LEARNER’S LANDSCAPE
 
Virtual meetings and their etiquette
Virtual meetings and their etiquetteVirtual meetings and their etiquette
Virtual meetings and their etiquette
 
Convention 2020: Meeting innovation & technology timeline (IMEX10 seminar)
Convention 2020: Meeting innovation & technology timeline (IMEX10 seminar)Convention 2020: Meeting innovation & technology timeline (IMEX10 seminar)
Convention 2020: Meeting innovation & technology timeline (IMEX10 seminar)
 
Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2
Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2
Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2
 

Mehr von Jeff Hurt

Avoid The Conference Zombie Zone
Avoid The Conference Zombie ZoneAvoid The Conference Zombie Zone
Avoid The Conference Zombie Zone
Jeff Hurt
 

Mehr von Jeff Hurt (20)

Setting the stage for safe conversations
Setting the stage for safe conversationsSetting the stage for safe conversations
Setting the stage for safe conversations
 
Increasing Conference Collaboration By Shifting From A Market-Share Environme...
Increasing Conference Collaboration By Shifting From A Market-Share Environme...Increasing Conference Collaboration By Shifting From A Market-Share Environme...
Increasing Conference Collaboration By Shifting From A Market-Share Environme...
 
Deep Learning: Crafting The Total Transformative Learner Experience
Deep Learning: Crafting The Total Transformative Learner ExperienceDeep Learning: Crafting The Total Transformative Learner Experience
Deep Learning: Crafting The Total Transformative Learner Experience
 
The Dynamic Strategic Board
The Dynamic Strategic BoardThe Dynamic Strategic Board
The Dynamic Strategic Board
 
ACE-ing Change Leadership
ACE-ing Change LeadershipACE-ing Change Leadership
ACE-ing Change Leadership
 
Breaking Free Conference Learning Myths
Breaking Free Conference Learning MythsBreaking Free Conference Learning Myths
Breaking Free Conference Learning Myths
 
Creating Sticky Learning To Combat Our Illusion Of Knowing
Creating Sticky Learning To Combat Our Illusion Of KnowingCreating Sticky Learning To Combat Our Illusion Of Knowing
Creating Sticky Learning To Combat Our Illusion Of Knowing
 
What's Your Story? Creating Memorable General Sessions
What's Your Story? Creating Memorable General SessionsWhat's Your Story? Creating Memorable General Sessions
What's Your Story? Creating Memorable General Sessions
 
15 Seismic Conference & Attendance Predictions
15 Seismic Conference & Attendance Predictions15 Seismic Conference & Attendance Predictions
15 Seismic Conference & Attendance Predictions
 
Creating Epic Conferences
Creating Epic ConferencesCreating Epic Conferences
Creating Epic Conferences
 
Strengthening Our Strategic Thinking To Become Better Leaders
Strengthening Our Strategic Thinking To Become Better LeadersStrengthening Our Strategic Thinking To Become Better Leaders
Strengthening Our Strategic Thinking To Become Better Leaders
 
Boom! 5 Ed Disruptors For Your Conferences
Boom! 5 Ed Disruptors For Your ConferencesBoom! 5 Ed Disruptors For Your Conferences
Boom! 5 Ed Disruptors For Your Conferences
 
Future Of Learning And Technology 2020: Preparing For Change
Future Of Learning And Technology 2020: Preparing For ChangeFuture Of Learning And Technology 2020: Preparing For Change
Future Of Learning And Technology 2020: Preparing For Change
 
The Conference Coffee Catina
The Conference Coffee CatinaThe Conference Coffee Catina
The Conference Coffee Catina
 
What Are You Becoming?
What Are You Becoming?What Are You Becoming?
What Are You Becoming?
 
Curate Like A Pirate: Choosing Education Content That Leads TO A Treasure Loa...
Curate Like A Pirate: Choosing Education Content That Leads TO A Treasure Loa...Curate Like A Pirate: Choosing Education Content That Leads TO A Treasure Loa...
Curate Like A Pirate: Choosing Education Content That Leads TO A Treasure Loa...
 
Avoid The Conference Zombie Zone
Avoid The Conference Zombie ZoneAvoid The Conference Zombie Zone
Avoid The Conference Zombie Zone
 
20+ Tradeshow Trends For 2014 & Beyond
20+ Tradeshow Trends For 2014 & Beyond20+ Tradeshow Trends For 2014 & Beyond
20+ Tradeshow Trends For 2014 & Beyond
 
We Need A Conference Revolution
We Need A Conference RevolutionWe Need A Conference Revolution
We Need A Conference Revolution
 
The Evolution Of Onsite Conferences
The Evolution Of Onsite ConferencesThe Evolution Of Onsite Conferences
The Evolution Of Onsite Conferences
 

Kürzlich hochgeladen

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Kürzlich hochgeladen (20)

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 

What's The Right Mix? F2F, Digital, Hybrid