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What Keeps Me Up At Night by Dave Lutz

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Jeff Hurt
Jeff Hurt

Two forces that keep me up at night: Content Marketing and Communities. Today's thought leaders are competing directly with association's to gain new customers and keep existing ones. They are using content marketing and communities, two services most associations provide. How can organizations compete? Who's going to win?

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Thinking About 2 Growing Forces
Content Marketing
4
Increasing Visibility
Who’s Doing It?
Lead Generation & Nurturing Shift From Push To Pull 8
Communities of Action or Practice 9
Content Marketing & Community Collide
Threat or Opportunity?
More Nimble
Free of Bias 16
Accessible and Shared
Consider
Suppliers
Self-Formed Communities Event Planning LinkedIn #AssnChat
Publishers
Hosted Buyer
What about your industry?
5 Competitive Re-Actions
27
28
29
Who wins the race?
Those that: Put mission before profit
Attract & Engage Most Influencers = Win
People will pay for content if it is so unique they can’t get it anywhere else, so fast they benefit from getting it before anyone else, or so related to their tribe that paying for it brings them closer to other people. Seth Godin
Dave Lutz @velchain dlutz@velvetchainsaw.com velvetchainsaw.com

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