New report reveals the unfair advantage of the world’s smartest B2B Salespeople and Marketers

2. What's the best way to make sure
your sales team meets forecast and
“hits the number”?

3. “More
training!”

4. Maybe
Maybe
not

5. It's important to understand
what drives the
modern sales process...

6. CONTENT
Sales content – videos, white papers,
collateral, articles, case studies, blogs –
has become a large and increasingly
strategic part of the sales and
marketing mix.

7. Smart Marketers know...
Good content builds trust, confidence and
interest — and shapes customers'
purchasing decisions

8. That’s why CONTENT has such
a
Huge impact on sales

9. Here’s the problem:
"Half of B2B executives believe
their company’s content is NOT
effective for supporting sales"
Source: Sirius Decisions Content Model, 2013

10. What’s worse...
"Over 60% of the content created
by B2B Marketing departments is
not even used by Sales"
Source: Sirius Decisions Content Model, 2013

11. The consequences?
1
Lost sales opportunities
2
Unproductive sales calls
3
Poor customer impressions
4
Higher selling costs

12. The No. 1 investment you can make is to
arm your sales team with
compelling content for their buyers

13. Find out more
in this new
special report
Click to get your
free copy

14. Or copy and paste
this URL
http://bit.ly/DoubleROI