Jeff Freund

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An experienced business leader and executive covering a broad range of areas, including strategy, M&A, marketing, technology, and product. Accomplished in all stages of a business from founding to exit. Possesses a blend of strategic, technical and architectural thinking combined with go-to-market savvies to always deliver a unique perspective. A visionary and thought leader who frequently speaks on a variety of topics including Digital Marketing, Content Marketing, WCM, Content Strategy, Agile Product Development, and SaaS. An advisor to start-ups in go to market positioning, and consultant to companies on the development of an aligned content strategy and effective content marketing ex...

marketing buyers journey b2b content buyer personas contentstrategy personalization targeting content marketing content creation content types digital marketing "content marketing"

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Jeff Freund

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5 Vital Classes of Content: A Framework for B2B Content Success

Mixing Art and Science for Content Marketing Success

Researching Buyers and How They Buy

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5 Vital Classes of Content: A Framework for B2B Content Success