The days of back room branding are over. Today, the power of your personal and employer brand is held in its authorship by your clients, customers, the public and… your employees. What information is guiding them when they write your story? The Google gossip engine? Does your digital footprint or lack of one create a straight path to your competitors with an invisible “exit only” strategy? In this interactive session, you will learn what it means to have an HR brand in the social era, why it’s important to leaders and organizations and how you can take control of your brand by making it human. The session will analyze case studies of businesses that are getting it right so you can start building your own brand architecture and designing the blue print to create conversations that will keep talent on your doorstep. It’s time to enter the world of social HR-driven business value or go virtually extinct. Is this a risk you can afford to take?