My LHWH Lunch and Learn from May 18, 2011 for "The State of Mobile Development" presentation.

1. The Current State of
Mobile
Web Directions Unplugged, Seattle Washington

2. Numbers

3. The Landscape
72.5 million people in the U.S.
owned smartphones during the
three months ending March
2011, up 15 percent from the
preceding three-month period.

4. The Landscape
Top Smartphone Platforms - 3 Mo. Average Ending March 2011
Share (%) of Smartphone Subscribers
December 2010 March 2011 Change
Total Subscribers 100% 100% N/A
Google 28.7% 34.7% 6
Rim 31.6% 27.1% -4.5
Apple 25.0% 25.5% 0.5
Microsoft 8.4% 7.5% -0.9
Palm 3.7% 2.8% -0.9

5. Some Usage Statistics

6. Some Usage Statistics
89% use their smartphone every day

7. Some Usage Statistics
89% use their smartphone every day
93% use them in the home

8. Some Usage Statistics
89% use their smartphone every day
93% use them in the home
87% use them on the go

9. Some Usage Statistics
89% use their smartphone every day
93% use them in the home
87% use them on the go
77% use them in a store

10. Some Usage Statistics

11. Some Usage Statistics
73% use them in a restaurant

12. Some Usage Statistics
73% use them in a restaurant
72% use them at work

13. Some Usage Statistics
73% use them in a restaurant
72% use them at work
66% use them at a social gathering

14. Some Usage Statistics
73% use them in a restaurant
72% use them at work
66% use them at a social gathering
54% use them in a cafe or coffee shop

15. Some Usage Statistics

16. Some Usage Statistics
53% use them in the doctor’s office

17. Some Usage Statistics
53% use them in the doctor’s office
50% use them at the airport

18. Some Usage Statistics
53% use them in the doctor’s office
50% use them at the airport
32% use them in the library

19. Some Usage Statistics
53% use them in the doctor’s office
50% use them at the airport
32% use them in the library
29% use them at school

20. What Are They Doing?

21. What Are They Doing?
81% browse the internet

22. What Are They Doing?
81% browse the internet
77% used a search engine

23. What Are They Doing?
81% browse the internet
77% used a search engine
68% used an app

24. What Are They Doing?
81% browse the internet
77% used a search engine
68% used an app
48% watch videos

25. 72% use a smartphone while...

26. 72% use a smartphone while...
... listening to music (44%)

27. 72% use a smartphone while...
... listening to music (44%)
... watching TV (33%)

28. 72% use a smartphone while...
... listening to music (44%)
... watching TV (33%)
... using the internet (29%)

29. 72% use a smartphone while...
... listening to music (44%)
... watching TV (33%)
... using the internet (29%)
... playing video games (27%)

30. 72% use a smartphone while...
... listening to music (44%)
... watching TV (33%)
... using the internet (29%)
... playing video games (27%)
... reading a newspaper or magazine (22%)

31. 72% use a smartphone while...
... listening to music (44%)
... watching TV (33%)
... using the internet (29%)
... playing video games (27%)
... reading a newspaper or magazine (22%)
... reading a book (16%)

32. They’re multitaskers
Activities conducted while using the internet on smartphones

33. They’re multitaskers
Activities conducted while using the internet on smartphones
... waiting in line (59%)

34. They’re multitaskers
Activities conducted while using the internet on smartphones
... waiting in line (59%)
... eating (48%)

35. They’re multitaskers
Activities conducted while using the internet on smartphones
... waiting in line (59%)
... eating (48%)
... shopping (44%)

36. They’re multitaskers
Activities conducted while using the internet on smartphones
... waiting in line (59%)
... eating (48%)
... shopping (44%)
... traveling (43%)

37. They’re multitaskers
Activities conducted while using the internet on smartphones
... waiting in line (59%)
... eating (48%)
... shopping (44%)
... traveling (43%)
... socializing / entertaining (40%)

38. They’re multitaskers
Activities conducted while using the internet on smartphones
... waiting in line (59%)
... eating (48%)
... shopping (44%)
... traveling (43%)
... socializing / entertaining (40%)
... using the bathroom (39%)

39. They’re multitaskers
Activities conducted while using the internet on smartphones

40. They’re multitaskers
Activities conducted while using the internet on smartphones
... cooking and/or other household chores (27%)

41. They’re multitaskers
Activities conducted while using the internet on smartphones
... cooking and/or other household chores (27%)
... taking a smoke break (20%)

42. They’re multitaskers
Activities conducted while using the internet on smartphones
... cooking and/or other household chores (27%)
... taking a smoke break (20%)
... driving a vehicle (20%)

43. They’re multitaskers
Activities conducted while using the internet on smartphones
... cooking and/or other household chores (27%)
... taking a smoke break (20%)
... driving a vehicle (20%)
... walking their dog (17%)

44. They’re multitaskers
Activities conducted while using the internet on smartphones
... cooking and/or other household chores (27%)
... taking a smoke break (20%)
... driving a vehicle (20%)
... walking their dog (17%)
... pumping gas (14%)

45. They’re multitaskers
Activities conducted while using the internet on smartphones
... cooking and/or other household chores (27%)
... taking a smoke break (20%)
... driving a vehicle (20%)
... walking their dog (17%)
... pumping gas (14%)
... having meaningful conversation (13%)

46. What Do You Use Your Smartphone For?

47. What Do You Use Your Smartphone For?
89% “Stay Connected”

48. What Do You Use Your Smartphone For?
89% “Stay Connected”
Check and send email (82%), Use a social networking site (63%)

49. What Do You Use Your Smartphone For?
89% “Stay Connected”
Check and send email (82%), Use a social networking site (63%)
82% “Research and Read News”

50. What Do You Use Your Smartphone For?
89% “Stay Connected”
Check and send email (82%), Use a social networking site (63%)
82% “Research and Read News”
Read news articles (56%), Look up specific information (54%), Look up
sports related information (38%), Look up information for work (32%),
Look up health related information (27%), Look up school related
information (18%)

51. What Do You Use Your Smartphone For?

52. What Do You Use Your Smartphone For?
75% “Navigate”

53. What Do You Use Your Smartphone For?
75% “Navigate”
Look up directions (69%), Use online map or GPS (59%)

54. What Do You Use Your Smartphone For?
75% “Navigate”
Look up directions (69%), Use online map or GPS (59%)
65% “Keep Entertained”

55. What Do You Use Your Smartphone For?
75% “Navigate”
Look up directions (69%), Use online map or GPS (59%)
65% “Keep Entertained”
Listen to music/radio (45%), Watch online videos (41%), Play online
games (39%)

56. What Do You Use Your Smartphone For?

57. What Do You Use Your Smartphone For?
45% “Manage and Plan”

58. What Do You Use Your Smartphone For?
45% “Manage and Plan”
Manage finances and bills (34%), Make dinner reservations (20%), Make
travel arrangements (19%)

59. It’s All About Action!

60. It’s All About Action!
... Search engine websites (77%)

61. It’s All About Action!
... Search engine websites (77%)
... Social networking sites (65%)

62. It’s All About Action!
... Search engine websites (77%)
... Social networking sites (65%)
... Retail websites (46%)

63. It’s All About Action!
... Search engine websites (77%)
... Social networking sites (65%)
... Retail websites (46%)
... Video sharing websites (43%)

64. It’s All About Action!
... Search engine websites (77%)
... Social networking sites (65%)
... Retail websites (46%)
... Video sharing websites (43%)
... General consumer websites (38%)

65. It’s All About Action!
... Search engine websites (77%)
... Social networking sites (65%)
... Retail websites (46%)
... Video sharing websites (43%)
... General consumer websites (38%)
... Brand or manufacturer websites (26%)

66. It’s All About Action!

67. It’s All About Action!
... Review websites, blogs or message boards (25%)

68. It’s All About Action!
... Review websites, blogs or message boards (25%)
... Health information websites (24%)

69. It’s All About Action!
... Review websites, blogs or message boards (25%)
... Health information websites (24%)
... Finance information websites (24%)

70. It’s All About Action!
... Review websites, blogs or message boards (25%)
... Health information websites (24%)
... Finance information websites (24%)
... Travel related websites (23%)

71. It’s All About Action!
... Review websites, blogs or message boards (25%)
... Health information websites (24%)
... Finance information websites (24%)
... Travel related websites (23%)
... Coupon websites (18%)

72. It’s All About Action!
... Review websites, blogs or message boards (25%)
... Health information websites (24%)
... Finance information websites (24%)
... Travel related websites (23%)
... Coupon websites (18%)
... Full length TV programming websites (17%)

73. What are they searching for?

74. What are they searching for?
... Dining/restaurant information (51%)

75. What are they searching for?
... Dining/restaurant information (51%)
... Navigational (51%)

76. What are they searching for?
... Dining/restaurant information (51%)
... Navigational (51%)
... Entertainment (49%)

77. What are they searching for?
... Dining/restaurant information (51%)
... Navigational (51%)
... Entertainment (49%)
... Shopping (47%)

78. What are they searching for?
... Dining/restaurant information (51%)
... Navigational (51%)
... Entertainment (49%)
... Shopping (47%)
... Travel (31%)

79. What are they searching for?
... Dining/restaurant information (51%)
... Navigational (51%)
... Entertainment (49%)
... Shopping (47%)
... Travel (31%)
... Business info, product or services (17%)

80. Action
9 out of 10 smartphone
searches resulted in an
action.

81. Local
95% of smartphone users
have looked for local
information.

82. Local
88% of those users take actions
within a day, indicating that these
are immediate information needs.

83. Local
77% have contacted a business,
with 61% calling and 59% visiting
the local business.

84. Purchase-Driven Shoppers
79% of smartphone consumers
use their phones to help with
shopping, from comparing prices,
finding more product information
to locating a retailer.

85. Purchase-Driven Shoppers
74% of smartphone shoppers
make a purchase, whether online,
in-store, or on their phones.

86. Purchase-Driven Shoppers
70% use their smartphones while
in the store, reflecting varied
purchase paths that often begin
online or on their phones and
brings consumers in the store.

87. How to reach them?
71% search on their phones because
of ad exposure, whether from
traditional media (68%) to online
ads (18%), to mobile ads (27%).

88. The Conference

89. The Raging Debate...

90. The Raging Debate...
App vs. Web App
Also... what’s the difference?

91. Opening...

92. Opening...
Things are moving very fast.

93. Sessions

94. Sessions
Top 10 things to tackle touchscreens

95. Sessions
Top 10 things to tackle touchscreens
Creative CSS3

96. Sessions
Top 10 things to tackle touchscreens
Creative CSS3
Mobile Prototyping essentials

97. Sessions
Top 10 things to tackle touchscreens
Creative CSS3
Mobile Prototyping essentials
CSS3 animations & transitions

98. Sessions
Top 10 things to tackle touchscreens
Creative CSS3
Mobile Prototyping essentials
CSS3 animations & transitions
Offline Web Apps with HTML5

99. Sessions

100. Sessions
Realistic UX research

101. Sessions
Realistic UX research
From Web to mobile to app in 60 seconds

102. Sessions
Realistic UX research
From Web to mobile to app in 60 seconds
The Dos and Don’ts of Mobile Web
Development

103. Closing...

104. Closing...
Native is easy, mobile web is
freakin’ hard.

105. Thoughts...

106. Thoughts...
This is going to be huge.
We’re talking bigger than the
printing press.

107. Fin