Video is Not an Option. My presentation from the Digital Summits in Dallas, Raleigh, Denver, Atlanta and DC.

1. VIDEO IS NOT
AN OPTION…
Jeff Perkins
Internet Summit
December 9, 2014

2. PGi
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ABOUT ME
• Pic of kids
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6. @jeffperkins8
www.linkedin.com/in/jeffperkins1
www.slideshare.net/JeffPerkins1
SingleMindedProposition.com
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THE GOOD OLD DAYS
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Only 2% of cold calls result in an appointment
3% of emails result in a click (Source: Mail Chimp)
(Source: Leap Job)

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YOUR CUSTOMERS JUST AREN’T THAT INTO YOU
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10. TRADITIONAL
SALES FUNNEL
Your prospects are 70% of the
way through the sales process
before they engage a rep.
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11. THE SALES “COCKTAIL
SHAKER”
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12. WHAT ARE THEY DOING 70%
OF THE TIME?
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13. ONLINE RESEARCH
Source: Google & Compete B2B Customer Study June 2013
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14. MEET YOUR NEW SALES REP
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16. DO YOU WANT YOUR
SALES REP TO BE
SILENT?
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17. INTERACTIONS ONLINE CAN BE AS
DYNAMIC AS HUMAN INTERACTIONS
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18. 62% say
video is the most
important part of
a webcast.
Source: Wainhouse Research, 2014
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21. THE VIRTUAL
DEALERSHIP
50%
of car shoppers used video
while shopping for a car.
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22. 80%of your online visitors will watch a
video, while only 20% will actually read
content in its entirety.
People are 64%more likely to buy a
product after watching a video.
http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/
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23. IT’S ABOUT CREATING ENGAGEMENT
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IT’S NOT JUST ABOUT CREATING A VIDEO.
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24. VIDEO AIN’T EASY • Timing
• Budget
• Approval process
• Quickly outdated
• What kinds of videos?
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25. HOW DO YOU DO IT?
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HAVE A CLEAR VISION
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27. CATEGORIES OF VIDEO
Product Overview/Ad
How-To Tips
Product Story
Testimonials
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36. PAGES WITH VIDEO DRIVE HIGHER CONVERSIONS
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37. CREATE A VIDEO
PRODUCTION MACHINE
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42.  Find the right production team
 Bring in your production team on a regular basis
 Get footage “in the can” for later use
 Get timely feedback to your production company
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43. WIDE DISTRIBUTION
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50. New User Ads
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51. New Users Retargeting
Cost Per View $0.11 $0.17
Click Thru Rate .8% 2.24%
Watched half the video 45% 54%
Watched entire video 10% 15%
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52. CREATE A VIDEO
CULTURE
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56. VIDEO RESULTS
221% increase in video views
40 leads a month from video
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57. VIDEO IS NOT AN OPTION…
IT’S A REQUIREMENT.
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58. DALLAS DIGITAL SUMMIT DISCOUNT
JEFF.PERKINS@PGI.COM

59. THANK
YOU
Thank You Dallas!
Jeff Perkins
VP of Marketing and Inbound Sales, PGi
www.linkedin.com/in/jeffperkins1
@JeffPerkins8
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