Test

2. Presented by Jeff Lorton, the Duke Joseph Agency
Differentiation: Pendleton UAS Test Range
The Evolving Agricultural Advantage

3. “You need to understand the market, how
you
can differentiate yourself in it, and the
competitive points that allow you to be
disruptive.”
-Audrey MacLean

4. Understanding the Market.

5. National Competition

6. States with FAA UAS Test Range Sites

7. Common UAS Test Range Selling Points

9. What is Pendleton’s advantage?

10. With Agricultural Overlay

13. Pendleton has lots of Agriculture
but Agriculture alone is not enough.

14. UAS Test Range States by Nat. Ag Value

15. deeper market knowledge is needed.
To differentiate the Pendleton range,
Strategic action will be required.

16. Some of Pendleton’s potential customers

17. ① The opportunity to educate customers.
② The opportunity to innovate products.
③ The opportunity to develop workforce.
What common needs do they share?

18. Pendleton can differentiate by offering
solutions that address the key needs of
established and emerging UAS and
Ag-Tech manufacturers’.

19. What is the single need that all share?
The opportunity to interconnect.

20. - Brig. Gen. Alan W. Palmer Director of the Center for UAS Research,
Education and Training, John D. Odegard School of Aerospace Sciences,
University of North Dakota
“Agriculture will be the proving ground
for commercial UAS applications.”

22. An unmanned aerial and automated agricultural systems proving
ground located within the Pendleton Unmanned Aerial Test Range.
What is the PUR FutureFarm?

24. Investment • Collaboration • Innovation • Manufacturing
Testing • Product Demos • Work Force Development
What happens at the PUR FutureFarm?

25. Oregon as the international center of development for inter-
connected unmanned aerial and automated agricultural systems.
PUR FutureFarm: Vision

26. To establish the PUR FutureFarm as the location of choice to
innovate the next generation of inter-connected UAS agricultural
systems.
PUR FutureFarm: Mission

27. Why
Robert Blair, in 2010

28. Use of drones by agricultural enterprises is not new.
UAVs are already an accepted farming tool but they must
evolve to communicate with other “intelligent” implements if
they are to reach their full value.
To accomplish this outcome, a UAS for Ag proving ground is
needed.
Such a R&D center must be located within a FAA UAS Test
Range as safe, autonomous and over-the-horizon flights will
be required features of the next generation of farm drones.
PUR FutureFarm: Statement

29. What

30. Farming will become an ecosystem of inter-connected, intelligent
devices that cooperate, monitor and share the agricultural
workload.
The next generation of food growers will be dependent on
automated systems that reduce chemical and resource use while
delivering higher yields than the previous generation of farmer’s
ever thought possible.
There is no Revolution: Only Evolution

42. ① Recruit PUR FutureFarm Steering Committee
② Invite Industry Participation/Membership
③ Plan 2016 PUR FutureFarm UAS-Ag Air Show
④ Plan 2016 Winter Ag-UAS Training Course
⑤ Set 2016-17 PUR FutureFarm Goals
⑥ Select the initial PUR FutureFarm Crop Sites
⑦ Market the PUR FutureFarm to the World
What are the next steps?

43. OSU
USDA
ARS
STATE
NGOs
BUSINESS
OREGON
SOAR
OREGON
UAS
INDUSTRY
BLUE
MOUNTAIN
COLLEGE
AG-TECH
INDUSTRY
OREGON
NATIONAL
GUARD
LOCAL
GROWERS

44. Thank you!