1. Proposal for Fitness Connection
Social Media Marketing & SEO & & SEM & Indexing
5-05-15
Dear Mr. Newbury
I hope you are doing well. I truly want your company to succeed and grow and the only way to do that
this day and age is through Social Media Forums Marketing, SEO, Branding, Key/Ad Words, Pay-Per-Click,
Email Marketing campaigns, Online Marketing/Advertising (Banner Ads etc.), and Indexing. The great
news for Fitness Connections is that I’m already doing this work for a national chain at 2 separate
locations, a local high tech company, and a multi-platinum band. It has been extremely effective and they
have increased appointments, visibility, sales, revenue, ROI, and clients across the board. I am very good at
what I do (documented top 5% performer & multiple C-level Recommendations & Letters of
Recommendation) (see me LinkedIn page) and my skill sets, knowledge base, and my expertise wheel
house is exactly what Fitness Connections desperately needs (distinguish and market over Lifetime
Fitness, Gold’s Gym, Planet Fitness, L.A Fitness, Rapid Fitness, Anytime Fitness, Raleigh Crossfit, &
Retro Fitness…very very competitive & saturated….we have to stand out and become a beacon of
light for the client!!)
This type of SEO, SEM, and Local & Social Media marketing would normally cost Fitness Connections
around $75,000 per year (in house salary or marketing company) in Raleigh for this level of expertise and
experience. You are getting me at a friend rate because my Fiancée’ works for you. Fitness Connections
needs marketing/SEO/Social Media & Branding campaigns immediately for your revenue, growth, events,
gaining new clients, customers, networks, referrals, etc. The only way to make revenue, increase types of
revenue streams, increase market share, prospecting, obtain new customers/clients, and up-sell current
clients is through marketing/advertising/SEO/Social Media. I can perform all of these functions expertly,
creatively, and professionally for Fitness Connections on an ongoing full time basis. I hate to brag but I’m
a marketing GURU and will make it rain for you. These positions would be $75,000 each in the “open
market” Raleigh/Durham, N.C area.
I will be loyal to Fitness Connections and truly want to see you grow, succeed, prosper, and to make
revenue/money with a very high ROI. Trust me when I say I always deliver results and give top rate
production. I guarantee you Fitness Connections will increase its client base & revenue coming in within
45 days! I am really gifted at what I do. I will get you bigger, better, and more long term solid
clients/customers (corporations, companies, organizations, events, networking, and branding etc.). I have
very high activity levels and I hit the ground running. If you need revenue flow and more client base then

2. let’s do this and I promise you will love what you see. Not words but actions and results. I am the type of
Marketing Manager/Social Media Savant that makes things happen and gets things done.
My Marketing Campaign for Fitness Connections:
1.) I will update, fix, promote, hype, post, link all of your current Social Media forums Fitness Connections:
FaceBook (feeds, post, promote, follow, advertise) Twitter (tweets, follow, advertise), and LinkedIn
(feeds, publish, advertise, post, follow).
2.) Create then promote, update, and hype new hot forms of Social Media including getting you a
YouTube "Fitness Connection" video ads which has over 100 million Registered users & and is linked to
Google search, Google +, and the new Google Business Now for small businesses. Pinterest-200 million
registered users and # 38 (in the world) on the "Alexa website page ranking index (very important and
relevant for our needs!)” for popularity of pages. Instagram-150 million registered users and #41 on
Alexa Page Ranking. Tumblr-225 million registered users and # 32 on Alexa website page ranking index.
StumbleUpon-20 million users and #1 for growth! Then we have to definitely get a Google + page as it
is part of Google business/social media. It has 1.6 billion registered users! Finally, Foursquare-also a great
social media for local Raleigh advertising.
3.) I will customize, optimize performance, and drastically increase your key word & ad word search
performance and key top placement on all major search engines, crawlers, and browsers. I will perform all
SEO functions on Google, Zoo.com, Bing, Yahoo.
4.) I will do all of your website and Social Website different Medias Indexes to ensure you stay at the top
of all the relevant search engines, meta crawlers, aggregators, and social media searches. I have to update
your websites, social media sites daily with names, addresses, locations, comments, ratings, events etc. to
always ensure you stay at the top of the search results.
5.) I will update all of your websites, online presence, advertising, media, and social media outlets on the
brand new Search Engine/WebCrawler from InfoSpace that just got released. It is going to be an amazing
competitor to Google and we have to make sure you are relevant and showing up in every and all proper
searches. InfoSpace is launching a beast of an online tool called Zoo.com (nothing like it at all on the web
yet!! It’s a great forward thinking ahead of the curve tool) we have to make sure Fitness Connection is
represented all over that search engine as it does a combined search from Google, Bing, Yahoo, and all
the Social Media Websites. InfoSpace also owns both Dogpile (a great search engine aggregator) &
WebCrawler I will get us listed, advertised, and indexed on.
6.) I will handle professionally all online marketing strategies which include in 2015: 1.) Social Media
Marketing. 2.) Organic Online Marketing. 3.) Paid Marketing 4.) Local Reach Marketing (pins & GPS
through cell phone mobile marketing locality) marketing the most important type for Fitness Connection.
7.) I will create and update and promote all online blogs, surveys, ratings, feedback, and contests/
giveaways etc. on the Fitness Connection website, Facebook, LinkedIn, Twitter etc.

3. 8.) Get Fitness Connection listed, promoted, and advertised on Yelp, Yahoo.Local, Google Local,
local.com, YP.com, Superpages, and RevLocal. These are amazing tools for local advertising and to
direct traffic to your web pages and Social Media sites. Also get more clients/customers in your doors!
9.) Can probably get a Fitness Connection article published and posted on Huffington Post.com which
has a worldwide Alexa ranking of 82. I have a contact with this online news aggregator giant.
10.) I will also get advertisements and listings on the Raleigh (and all your locations) area Craigslist and
listed on Angie's List for top recommendations.
11.) I will also get Fitness Connection listed, registered, and associated with the Chamber of Commerce
and BBB of Raleigh/Charlotte/Houston etc.
12.) Spearhead any and all online advertising through Facebook, Google, Yodle, Yahoo, Bing, Twitter
including Mobile ad campaigns, key ad word campaigns, pay per click, banner ads etc.
13.) Get us (Fitness Connection) a Google Partner online badge, as I’m already signed up as a trusted
Google Online Advertising Partner.
14.) Set up accounts on both Compete.com & Alexa.com to monitor web flow traffic/page views/stats
of all your sights and marketing campaigns.
15.) Coordinate and conduct all Directed Email Marketing campaigns to prospected clients/customers.
16.) Set up a deal or special of the day/week for Fitness Connection to email and advertise online through
Groupon and/or LivingSocial.com accounts to prospective customers and the brand new FaceBook
Coupons (where clients can redeem online or at the gym to get them started!!).
Since I can do all of this professionally it is basically like anywhere from $130,000 to$150,000 in salary a
year I am saving you plus all of the positive upside of the revenue I’m bringing in and marketing
campaigns I launch. I will be a true asset for revenue and profit. I can do this all for a fraction of the typical
salary and deeply discounted friend discount of only $800 one time set up fee for my
time creating /fixing all the accounts, social media, marketing, search engine etc.
(take about 1 week for all of it) Then once it’s all up and running it’s only a $275
per week maintenance/update/fix/change/ etc. . Does that seem fair and make sense? I
hope so! Let me know ASAP! I will get started getting you clients & revenue and get the company moving
forward.
Thanks!
Jeff Darling
Underground Marketing-Creator
512-865-8815
txlonghorns74@yahoo.com