1. ®
Monthly
NOW NEWSPAPERS
SINGLE INSERTIONS
HOLIDAYS, GIVING OCCASIONS,
SPORTS EVENTS, SALES EVENTS
ALL NOW NEWSPAPER ZONES
POWER PLAY TRIPLE POWER
2010RATES
Earned Rate NORTH SOUTH NORTH SOUTH
MIDWEST SHORE WEST WAUKESHA SOUTH SHORE WEST WEST (4x in 7 days) (12x in 4 weeks)
Under $495 $28.00 $29.00 $26.00 $18.00 $18.00 $20.00 $16.00 $15.00 $15.00 $13.00
$495+ $26.50 $27.50 $24.00 $17.50 $17.50 $19.00 $15.50 $14.50 $14.00 $12.00
$895+ $24.00 $25.00 $22.00 $16.00 $16.00 $18.00 $15.00 $14.00 $13.00 $11.00
Minimum Ad Size: 3 inches; Maximum Ad Size: 65 inches No Ad Changes Change Ad 2x 53086
53086
53012
53012
53024
53024 Community Newspapers
53037
53037
D I S P L AY G R O U P S
HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTS
Earned Rates Up to 21 days prior to or after any period listed below.
Advertisers who do not qualify for a Frequency HOLIDAYS Yom Kippur SPORTING EVENTS SALES EVENTS NORTHSHORE
Contract rate or choose not to sign a contract are eligi- New Year’s Columbus Day SuperBowl Sunday Inventory Closeout/Reduction Sale 53076 Bayside
Easter Thanksgiving March Madness Anniversary Sale Richfield Brown Deer
ble to use Earned Rates. To utilize Earned Rates all ads Presidents Day Hanukkah College/Pro Games Year End Sale Fox Point
must be placed at the same time. Previously published Memorial Day Christmas World Series After Christmas Sale Glendale
Veteran’s Day End of Season Sale
ads cannot be added together with future schedules to 53033
53033 Mequon/Thiensville
4th of July GIVING EVENTS Tent Sale Germantown Thiensville
Labor Day Valentine’s Day Back to School Sale
53097 Mequon Milwaukee (53224)
gain a lower rate. River Hills
Ramadan Mother’s Day Grand Openings 53092
Rosh Hashana Father’s Day 53022 Shorewood
53017 Whitefish Bay
53017 Northwest Northshore
NORTHWEST
Bayside Butler
Germantown
MECHANICAL SPECIFICATIONS ELECTRONIC FILE REQUIREMENTS 53046 53051
53224 53223
Brown Deer
River Hills
Lannon
Fox Point Menomonee Falls
The information provided below is to help assist our clients in creating an electronic file 53089
53089 Lannon
53217 Richfield
COLUMN WIDTHS suitable for the highest quality printing we can offer. However, since the final printed adver-
Menomonee Falls
53209
tisement is greatly affected by the quality of the materials and formats provided, all files Glendale
WEST
submitted for print are subject to the quality of those submissions. It is the advertiser’s Brookfield/Elm Grove
COLUMN 1 2 3 4 5 53218
53218 Whitefish Bay
53225
53225 Wauwatosa
Width 1.729" 3.558" 5.388" 7.217" 9.046" responsibility to supply files meeting the below stated requirements. 53007
Milwaukee (53222)
53005 Shorewood
Ads over 9" deep will be billed at full page depth Accepted Ad Formats: Macintosh Digital Elements
53072
53222
53216
53216
MIDWEST
of 11" ■ PDF - Recommended. ■ PHOTOSHOP images – 53072
53045 53206
53206 53212
53212
53211 West Allis
West Greenfield
Should be created thru Acrobat Distiller Not recommended for text/ads 53210
53210
Brookfield Wauwatosa Milwaukee (53221)
All standard advertising unit (SAUs) accepted. and all transparencies must be flattened. Color images should be CMYK Elm Grove 53205
53205 Milwaukee (53215)
Minimum depth requirement 1”. For proper distiller settings and instruc- ■ RESOLUTION 53122
53226
53213
53208
53208 53202
53202
53203
53203
tions for creating PDFs from your Gloss/Magazine Images – 300 ppi at SOUTHWEST
53188 53186
Full page image area - 5 cols. x 11 inches actual size Muskego
programs, please visit our AdDesk site: 53214
53204
53204
New Berlin
http://mjsads.jsonline.com Newsprint – 200 ppi at actual size Waukesha Big Bend
West Allis 53215
DEADLINES PLEASE NOTE: Images downloaded from 53227
53219
Bay View
■ ILLUSTRATOR EPS SOUTH
the internet are 72 ppi at actual size and 53146
53151 Midwest
Proof deadline 5pm Thursday Oak Creek
Adobe Illustrator is best suited for unacceptable for quality printing. 53220
53207
53235 St Francis Franklin
53228
Reservation deadline Noon Monday creating graphics for later placement in New Berlin
Greendale
Greenfield
Correction deadline 5pm Monday File Transmission Methods: Southshore Hales Corners
your ad document. All fonts used must 53221
Ad Desk: http://mjsads.jsonline.com Cudahy
Advertising cancelled after final be outlined and graphics properly 53189 Hales Corners
Ad Send: 1-800-223-7363 53130 Greendale 53110 SOUTHSHORE
reservation/cancellation deadline will be embedded. 53129
Bay View
charged at 25% of regular space rates.
Formats Not Accepted:
Electronic Proofing Southwest
53172
South
Milwaukee
St. Francis
South Milwaukee
Color and composite deadlines are ■ Microsoft Office Programs or PC fonts Ad Tracker Online - Big Bend
South
Cudahy
advanced by 24 hours. Franklin
■ PUBLISHER http://eproofs.jsonline.com 53103 Muskego
53132 Oak Creek WAUKESHA
53150
Tearsheets will be issued via email in ■ POWERPOINT Ad Tracker Online is an electronic ad 53154
electronic format. Advertisers may ■ COREL DRAW proofing system that allows our advertisers
purchase hard-copy, mailed tearsheets ■ WORD – accepted for text only. Not to proof their advertisements online or
at a cost of $2.50 per day, per request. recommended for ad design. download pdf files of completed ads.
Example: 10 tearsheets for one ad will Please contact your account executive
be $25.00. for log-in information and details. 53108
53108
08-3873
2010RATES
53126
53126
53185
53185 53402
53402

2. NOW Newspapers Contract Rates
SINGLE INSERTION NOW Newspapers advertisers can choose an annual
frequency level to earn a discounted rate. Frequency
REPEAT PROGRAM
contracts are counted by the week and can be fulfilled WAUKESHA
in any NOW Newspapers zone. Insertions in multiple MIDWEST SOUTH ANY
Flex Program NORTH
SHORE
SOUTH
SHORE
NORTH
WEST
SOUTH
WEST
Flex Program NORTHSHORE SOUTHSHORE COMMUNITY SATURATION
MIDWEST WEST WAUKESHA SOUTH zones on the same day will only count as one week WEST NORTHWEST NEWS ZONE
# OF WEEKS MIN. AD SIZE SOUTHWEST RATE
toward contract fulfillment.
DOUBLE TRIPLE DOUBLE TRIPLE POWER TRIPLE
# OF WEEKS MIN. AD SIZE PLAY PLAY PLAY PLAY PLAY POWER
8 WKS + 8 INCHES $23 $24 $21 $15 $15 $17 $14 $13
Repeat Ad Program 8 WKS + 8 INCHES $19.00 $16.50 $13.50 $12.50 $11.00 $9.75 $77
16 WKS + 6 INCHES $21 $22 $20 $14 $14 $16 $13 $12 The Repeat Ad Program allows advertisers to buy
16 WKS + 6 INCHES $18.00 $15.50 $12.50 $11.50 $10.50 $9.25 $73
32 WKS + 4 INCHES $20 $21 $19 $13 $13 $15 $12 $11 multiple zones to achieve as much reach as possible
at a discounted rate. 32 WKS + 4 INCHES $17.00 $13.50 $11.50 $10.50 $9.75 $8.50 $68
Non consecutive weeks. Maximum ad: 55 inches.
6" ad min, no copy changes on 2x, 3x, 4x except related Non consecutive weeks. Maximum ad: 55 inches. Minimum ad size waived with 32 week commitment.
to dates, 2 copy changes on 12x. Ads must be ordered
together. 2x, 3x, and 4x ads to appear within 7 days,
NORTH SOUTH NORTH SOUTH 12x ads to appear within 4 weeks. WAUKESHA
Investment Level MIDWEST SHORE WEST WAUKESHA SOUTH SHORE WEST WEST MIDWEST SOUTH ANY
Investment Level NORTHSHORE SOUTHSHORE COMMUNITY SATURATION
Flex Program WEST NORTHWEST
SOUTHWEST
NEWS ZONE RATE
NOW Newspapers advertisers who make a frequency DOUBLE TRIPLE DOUBLE TRIPLE POWER TRIPLE
D (6x-12x) $24 $25 $22 $16 $16 $18 $15 $14
commitment can also choose to add a Flex Program
# OF WEEKS MIN. AD SIZE PLAY PLAY PLAY PLAY PLAY POWER
which, with a number of weeks and minimum size D 6 inches $20.00 $17.50 $14.50 $13.50 $12.25 $11.25 $86
C (13x-25x) $23 $24 $21 $15 $15 $17 $14 $13 commitment, will allow the advertiser to earn an (6x-12x)
additionally discounted rate. Flex Program ads can
be non-consecutive weeks. Maximum flex ad size 55
C 6 inches $19.00 $16.50 $13.50 $12.50 $11.00 $9.75 $77
B (26x-32x) $21 $22 $20 $14 $14 $16 $13 $12
column inches. Flex program commitment is a number
(13x-25x)
of weeks not number of ads commitment. B
A (33x-plus) $20 $21 $19 $13 $13 $15 $12 $11 (26x-32x)
6 inches $18.00 $15.50 $12.50 $11.50 $10.50 $9.25 $73
Color Rates
Color is charged as a percentage of the total ad cost. A 6 inches $17.00 $13.50 $11.50 $10.50 $9.75 $8.50 $68
Minimum ad size to include color is 8 column inches. (33x-plus
SINGLE INSERTION COLOR Full color 3x5
Repeat Ad Program ads over 27.5 column inches revert
% of Space Charge e.g. - 3x5 @ $21 pci = $315
$315 x .34 = $107.10 to the Single Insertion color rates.
AD SIZE NOW Tabloid MULTI-INSERTION COLOR Power Play • Spot Color • 2x11
Full Color Spot Color $315 + $107.10 = $422.10
Civic/ Charity % of Space Charge 22" x $11 pci = $242
Full Pages - 55" 19% 16% Number of Insertions $242 x .21 = $50.82
Half Plus - 27.5-45" 24% 20% Spot Color 1/2 page tab Rate is available please contact your Account Executive Full Color Spot Color
for details. $242 + $50.82 = $292.82
Quarter Plus - 13.75-27" 34% 29% 27.5 x $20 pci = $550 Double Play 45% 38%
$550 x .20 = $110 $292.82 x 4 = $1,171.28
Small Space - 8-13.5" 54% 46% Triple Play 35% 30%
Minimum color ad size is 8 column inches.
$550 + $110 = $660 Guaranteed Placement and other Power Play 25% 21%
special position placement Triple Power 20% 17%
Subject to additional charge. Minimum Color ad size is 8”
Color must be purchased for all ads in schedule to qualify.
For more information, call your representative or 414-224-2498.
Version 05/6/10
2010RATES