Jebelz Pitch

1. Online Shopping Redefined
Etail Technologies FZCO
Dubai, U.A.E

2. Problem
Malls
Do not provide options to see prices from different shops at one place.
Ecosystem
For coffee enthusiasts is not available with current online shopping
websites in the region.
Online Shopping Redefined
Coffee
Consumables, domestic and commercial equipment, brewing tools are
unavailable in the market.

3. Online Shopping Redefined
Solution
To search through larger number of products selection offered from authorized
distributors/importers in a few clicks.
Customers empowered
Sellers compete on Jebelz marketplace
To list products on lowest price and benefit goes to users.
through 3PL partners in the UAE, KSA and Oman.
Quick Deliveries

4. Online Shopping Redefined
Product
Search
Buy
Find Authentic Product

5. Market
Online Shopping Redefined
Coffee consumption is worth AED 29.37 billion in the GCC
GCC
has highest mobile penetration in Arab region with 136.72 phones per 100
person*
45 Million+
internet users in the
GCC
Total Available
Market
Serviceable Available
Market
Serviceable Obtainable
Market
World wide coffee market GCC Coffee market Coffee Market Online
$102.02B
$500M
– $1B
$8B
*https://www.zawya.com/en/press-release/gccs-internet-users-soar-over-98-per-cent-and-mobile-subscribers-account-for-over-137-per-cent-of-
regions-u3jesjo7

6. Online Shopping Redefined
Competition
Generic Marketplaces
➢ Amazon
➢ Noon
Niche Players
➢ Ekuep (Sales for last financial year is at
AED 210M with Net profit of 37.8M)
Distributors of coffee
equipment
Coffee Marketplace
Coffee Shops Generic Marketplaces

7. Online Shopping Redefined
Business Model
Commission
Of 16.5% on all items sold on the platform.
Direct sourcing from European manufactures to enhance GP to around 45%
In Pipeline
Ads
for sellers to get top position display.
Official stores
For brand.
Paid membership
for customers to avail premium features.

8. Online Shopping Redefined
Go To Market
➢ Public Relations
➢ Email marketing
➢ Influencer marketing
➢ Search Engine Marketing
➢ Social Media Marketing
➢ Price comparison
➢ Affiliate websites
PR EM IM SEM
AW
PC
SMM

9. Online Shopping Redefined
Traction
Revenue
AED 1.58M+ (Launched in March,2022). Average monthly revenue growth rate is at 54%.
Products Listed
2400+
Sellers on Jebelz
25
Average order value
AED 2700
Users
80780
Stores launched for KSA and Oman (Sep. 2022)

10. Revenue Growth M-o-M
56178
24653
96387
51449
114861
128266
148686
208239
225336
255620
Sales Performance Report till 26th Jan 2023 (Fig. in AED)
340881*
*Revenue of Jan-23 month is till 26th day

11. Achievements
Online Shopping Redefined
Judged by VCs and Angels as 3rd in startup network battle in the UAE

12. Online Shopping Redefined
Media
Story of Jebelz.com covered in the media

13. 2023 2024 2025
Particular
Online Shopping Redefined
Projected Financials in AED
Sales
Gross Profit
Operating Costs
EBITDA
9.03M
1.70M
1.11M
0.59M
27.49M
5.48M
2.97M
2.50M
54.75M
12.01M
6.53M
5.48M

14. Online Shopping Redefined
Fund raising and deployment
AED 3.7M is required to scale up Jebelz in the GCC region. Management is offering 10% equity to
investors on pre-money valuation of AED 37M.
Raised fund would be deployed for direct sourcing, aggressive marketing, onboarding key talent &
technology enhancement.
KSA expansion to tap the biggest market of GCC. KSA is one of the world’s fastest growing market for
coffee industry.

15. Online Shopping Redefined
Founder
Before moving to Dubai, he has been part of Flipkart.com in India during its
early days and worked with the top management. Flipkart is India's leading e-
commerce marketplace and acquired by Walmart.
Zeeshan Anwar Zeeshan has 11 years of experience purely in e-commerce
industry. At his last role, he was Head of the UAE region for ekuep. He holds
Gold Medalist degree from JMI, Delhi and is passionate about entrepreneurship
and disruptive ideas.

16. Online Shopping Redefined
Team Members
Mohammad Noman, CTO Mohammed Noman has 12 years of IT experience
which include working as team lead for tech agencies. He is leading a engineering
team of six resources from Dubai.
Nabeel Hassan, Head of Marketplace Nabeel has over 5 years of e-commerce
experience in UAE and UK. Nabeel is responsible for building seller ecosystem
and account management.
Team of 13 members
Including founder out of which 6 are in the UAE and 7 in Noida, India.
Umesh Kumar, Digital Marketing Head: 11+ years of experience in Digital
Marketing. Specialist for developing and executing strategic marketing plans for
SME, B2C and B2B companies. He specialize in helping companies with the
strategic deployment of online demand generation efforts and has worked with
international and regional clients.

17. Online Shopping Redefined
Team Members
Jihad Habchi: He leads business development at our startup and is
responsible for acquiring new sellers, to train sellers and to grow their sales
by holding monthly product performance review meetings.
Pratibha Sharma : She considers talent acquisition as mission of her life
and believes it is the first step to building a great team and organization.
Manish Bhatt: Senior UI/UX designer with 2.5 year of experience. He is
keeping audience interactive with amazing art work and present facts with
great attention to details.

18. Online Shopping Redefined
Team Members
Mohammad Kashif: He is our front developer loaded with multiple skillset
and is responsible for providing best Mobile and Arabic version experience at
our platform.
Rina Yadav: Rina Yadav, Content Writer. Rina has 5 plus years of
experience in content writing and digital marketing. Rina is responsible for
creating content for the eCommerce store and digital marketing team.
Abhay Kumar: Senior front end developer with 4 plus years of experience.
He is responsible for crafting best user journey at our marketplace and seller
panel.

19. Online Shopping Redefined
Thanks
www.jebelz.com zeeshan@jebelz.com