I‘m Kaisu Keisala-Kaseja and I came from far away to the north, from Finland, to tell you about our new coworking space called Teho-osasto. The name actually means “intensive care unit“ – because the building used to be a hospital. We have drawn a lot of inspiration from the hospital theme in our branding.
So, how is it then to live in Finland? At the moment it‘s like this. When you start to work, it is dark, and when you finish working, it is dark. We wanted to improve life in these harsh conditions and make it more fun.
So, how is it then to live in Finland? At the moment it‘s like this. When you start to work, it is dark, and when you finish working, it is dark. We wanted to improve life in these harsh conditions and make it more fun.
The team of Teho-osasto consists of three translators. Me, Hanna and Elina. We all had had enough with working alone at home and decided to build a nice environment for working. We believe, that when we do something what makes our own life better, it makes the life of our fellow entrepreners better as well. We wanted to build a coworking space, where working is pleasant and fun. Our main target group are people just like us – entrepreneurs, self-employed, freelancers and digital nomads.
Tampere is the second-largest urban area in Finland after the capital city, Helsinki. There are 4 universities. And a lot of entrepreneurs. But the idea of a coworking space is still relatively new in this part of Finland. Basically there are only a few office hotels and only one competitor for us, a coworking space which opened in April. But even that is not exactly a coworking space, but more a mix of a coworking space and office rental. The idea of working together with others in the same space is still new in Finland.
So we started to think about how the perfect coworking space looks like and opened Teho-osasto in September this year. Our key words are a vivid community, beautiful and ergonomic office spaces and fun. We promise our members that they‘ll get their free time back through working at our coworking space.
We believe that making business doesn‘t mean that you need to work in a boring environment or be boring.
We have 136 square meters and space for 25 people. Our idea is not to have fixed desks, but two separate spaces: one for working in silence and one for those who cannot stay quiet – like me – or who want to work together with others. We also have meeting rooms which you can also rent separately. As our member, you have access to all our spaces. All our members can have free fair-trade coffee and organic nuts, which both come from our local partners.
The names of our products come from the hospital theme, but we use the common pricing model of fitness studios in the packages. So we have monthly, weekly and daily memberships and also a 10-day pass, just like the fitness studios. The 10-day pass is currently our most popular product.
At the moment we have 11 10-day pass members and a few monthly members, which is not enough for the future. And exactly here is our problem, where we would need your help: how to get the Finns from their homes to our coworking space when the idea of coworking is still new? When they are used to working alone and have their own office room or the desk in the corner of their living room? How can we explain our potential customers why they should come to work at us instead of staying at home or renting an office of their own?
In order to get the entrepreneurs from their homes to us, we are underlining the advantages of working together. The projects which we can do together and the fact, that together we are stronger and can handle bigger projects. Our second solution are the side events: we are offering lunch yoga, interesting workshops and whatever our members would like to do.
But what else we could do in order to get the Finns during the wintertime darkness to our place? What would you suggest that we should do?