Are you confused about the differences between TweetDeck, HootSuite, and other desktop and mobile applications to make your tweeting more productive? Want to learn more about promoted and sponsored tweets, how to remove unwanted followers, and discover the best short URL? Whether you are using Twitter to promote your business or interact with friends and family, there is something for everyone in this intermediate class. • Understand the uses of Twitter management apps such as TweetDeck, HootSuite, Buffer, etc. • Learn about promoted and sponsored Tweets. • Discover how to remove unwanted followers, create lists, etc. • Discover tools to shorten URLs to make most of your Tweet word limit.

1. TWITTER
PART 2
Jeannine O’Neil
Owner
@Jeannine_ONeil
www.jeannineoneil.com

2. WHAT TO EXPECT FROM THIS
PRESENTATION
Are you confused about the differences between
TweetDeck, HootSuite, and other desktop and mobile
applications to make your tweeting more productive?
Want to learn more about promoted and sponsored
tweets, and discover the best URL shortener?
Whether you are using Twitter to promote your business
or interact with friends and family, there is something for
everyone in this intermediate class.

3. WHAT TO EXPECT FROM THIS
PRESENTATION
• Understand the uses of Twitter management apps
such as TweetDeck, HootSuite, Buffer, etc.
• Learn about promoted and sponsored Tweets.
• Discover how to remove unwanted followers, create
lists, etc.
• Discover tools to shorten URLs to make most of your
Tweet word limit.

5. PROMOTED TWEETS
• Like advertising these are promoted tweets that
advertisers have paid to place in your timeline.
• You can identify them because they have a
promoted label on them.

6. PROMOTED TWEETS
• Like ads these tweets are targeted based on your
likes, dislikes and recent retweeting/following
history.
• You cannot opt-out of promoted tweets but you can
dismiss ones that you do not like in your feed. You
can do this by hovering over the tweet and a
Dismiss option will appear.

7. WHY WOULD I USE
A PROMOTED TWEET?
To drive action for your brand
• Drive website traffic asking users to click on
your best content.
• Offer coupons and deals in the copy of your
Tweets.
• Promote sales and giveaways.
support.twitter.co
m

8. WHY WOULD I USE
A PROMOTED TWEET?
Awareness for your brand
• Expand the reach of your content like blog
posts, white papers, and more.
• Connect with influencers and brand
advocates by ensuring they see your
content.
• Promote awareness around events
and product launches.
• Ask for retweets to gain an even broader
audience for your messages.
support.twitter.co
m

10. PROMOTED TWEET EXAMPLE
Promoted Tweet
#DressLikeFlo was
sponsored by Progressive
Insurance a week before
Halloween.

11. SPONSORED
TWEETS

12. SPONSORED TWEETS
• Pay per Tweet service.
• You have to pay a price to be part of this
service.
• Links into your current Twitter account and
gathers your information, such as who your
audience is.
• Any Twitter user can sign up, set their price
and this platform connects advertisers to
twitter users.
• Twitter users are held to a specific guideline
but are allowed to create the copy of the
tweet themselves.
mashable.com
• The Federal Trade Commission states
Website: http://sponsoredtweets.com/
advertisers should disclose an Ad-based

13. PROS & CONS
OF SPONSORED TWEETS
• For celebrities and those with massive followings
Sponsored Tweets makes sense. They have a
valuable asset that marketers want and if a celebrity
is going to connect with that audience with a specific
message compensation makes sense.
• However a Tweeter’s credibility and reputation are at
risk. How can you properly review something if you
are getting paid to write it?
• Also, for non-celebrities you don’t want to gain a
reputation as a spammer just so you can cash in on a
paycheck.

14. SPONSORED TWEETS TIPS
• At setup choose the right keywords to attract
the right advertisers.
• Pick right companies to promote.
• Interact with brands that you like.
• Make sure to provide a link in your tweet.
• Place the link at the end because people
don’t read past the URL link.
• If you refer others you get .04/new follower
and 10% of what they make.
inspiretothrive.com
• Don’t spam your following.

15. MORE RESOURCES
• https://support.twitter.com/
• http://mashable.com/
• http://www.wordstream.com/blog/

17. INTERESTED IN LEARNING
MORE?
AND MORE!
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19. THANK YOU
Jeannine O’Neil
Owner
JO Social
Branding
www.jeannineoneil.com
@Jeannine_ONeil