Discover Facebook, Twitter, LinkedIn, Flickr, YouTube, and more. Get the most out of these popular networking sites to make new friends, network professionally, find love, share photos, or promote your business! • Discuss the key social media players. • Talk about the features and benefits of these platforms. • Know how to use these accounts. • Understand the difference between these platforms. • Sneak peek at current social media trends.

1. Intro to
Social Media
Jeannine O’Neil
@Jeannine_ONeil
www.jeannineoneil.com

2. What to Expect From This
Presentation
Discover Facebook, Twitter, LinkedIn, Flickr, YouTube, and more.
Get the most out of these popular networking sites to make new
friends, network professionally, find love, share photos, or promote
your business!
 Discuss the key social media players.
 Talk about the features and benefits of these platforms.
 Know how to use these accounts.
 Understand the difference between these platforms.
 Sneak peek at current social media trends.

3. Course Description
Discover Facebook, Twitter,
LinkedIn, Flickr, YouTube, and
more.
Get the most out of these
popular networking sites to
make new friends, network
professionally, find love, share
photos, or promote your
business!

4. What We Will Cover
At the end of this course presentation, you will be
able to:
 Talk about the key social media players.
 Talk about the features and benefits of these
platforms.
 Understand how to use these accounts.
 Know the difference between these platforms.
 Discuss current social media trends.

5. Social Media – What Is It?
 Any online technology
that people use to share
content, opinions, insights,
experiences, perspectives
& media. (Merriam
Webster)
 REAL people, REAL
interactions, in REAL time.

6. Social Media – What Is It?
Traditional Media
(Outbound
Marketing)
Social Media
(Inbound
Marketing)

7. Social Media – What Is It?
Social Media (Inbound Marketing)
A way for businesses to build relationships, get to know their
audience and create conversations (talk and listen) with
customers.
Channel for
• Communication
• Information
• Customer Service
• Advertising/Marketing
• Referrals

8. Vine: History of Social Media
On a Napkin
Source:
http://technorati.com/socialmedia/article/the-history-of-socialmedia-on/

9. Evolution
of Social
Media
•
•
•
•
E-mail
Blogging
Social Networks
Social Media
Apps

10. The Key Players

11. The Key Players - Defined
Facebook is the Backyard Cookout of Social Media
Twitter is the Newsroom of Social Media
LinkedIn is the Networking/Cocktail Hour of Social Media
Google+ is the hangout for Google Employees & Google
Brand Ambassadors.

12. The Key Players - Defined
YouTube is the TV of Social Media
Foursquare is Business Directory/Phone Book of Social
Media
Flickr is the Photo Album of Social Media
Instagram is the Photo Booth of Social Media.

13. The Key Players - Defined
Vine is the America’s Funniest Home Video of Social Media
Wordpress is the Soapbox of Social Media
Tumblr is the Coffee Shop of Social Media
Pinterest is the Inspiration Corkboard of Social Media

14. Benefits of Social Media
 Allow individuals to stay connected in a fast paced world.
 Move beyond the computer screen and connect with
individuals and businesses.
 Build beneficial relationships to help your career or goals.
 Stay connected with news/events through social media
outlets.

15. Benefits of Social Media
 Build relationships with clients/customers/other organizations.
 Create two way communication with your customers.
 Ability to listen to your customers.
 Promote your business & develop industry integrity.
 Cultivate an invaluable online brand presence.
 Extend your reach beyond brick and mortar walls/geographic limitations.

16. More
Resources
Intro to Social Media
Intro to Social Media for Small
Business Owners
www.jeannineoneil.com

17. To view
the rest of this
presentation…
http://jeannineoneil.com/store/

18. Interested In Learning More?
AND MORE!
http://jeannineoneil.com/store/

19. Sign Up for the
Social Eyes Newsletter
http://eepurl.com/Hlv-b

20. Thank You
Jeannine O’Neil
@Jeannine_ONeil
www.jeannineoneil.com
www.jeannineoneil@gmail.com
jeannineoneil@gmail.com
www.jeannineoneil.com
@Jeannine_ONeil