I recently spoke to a Rotary Club interested in growing its membership and driving traffic to their website. Here is the presentation I used in talking with them in ways to utilize Facebook, to empower members to spread the word about their organization and generate interest.
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Social Media (Inbound Marketing)
A way for businesses:
• To build relationships
• Get to know their audience
• Create conversations by talking & listening to
customers.
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How to drive traffic and attract people to your
website?
Consider hooking all your accounts to your website & use
your “human resources” aka your members!
How will your accounts play off one another?
Think about content creation.
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Facebook
1. Create a Facebook Page for the your Rotary Club.
2. Setup your account.
3. Put a Facebook icon on your website & any material
going out of your organization.
4. Ask members to like the page and share with their
friends.
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5. Post updates.
a) Share articles from website with website link.
b) Post pictures and videos.
c) Be engaging, ask questions.
6. Ask members to share these updates.
Facebook
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7. After you have 30+ friends and have been posting
for a month. Look at the Insights page (analytics)
and see what posts had the most likes, shares,
comments.
8. Post more content that your audience likes to see.
Facebook