Are you confused about the differences between profiles and pages, friend lists and interest lists, and timelines and tickers? Do you want to learn more about advertising, application blocking, and page administrative roles? Whether you are using Facebook to promote your business or interact with friends and family, there is something for everyone in this intermediate class. Prerequisite: Facebook Part 1 or comparable knowledge. • Understand the similarities and differences between Facebook profiles and pages. • Discuss friend and interest lists. • Learn key terms and specific features between Facebook profiles and pages. • Understand page administrative roles, settings and user interface. • Discuss Facebook advertising and promotion tactics. • Look at businesses that are successfully using Facebook.

1. FACEBOOK
PART 2
Jeannine O’Neil
Owner
JO Social Branding
www.jeannineoneil.com
@Jeannine_ONeil

2. WHAT TO EXPECT FROM THIS
PRESENTATION
Are you confused about the differences between profiles, pages,
friend lists, interest lists, timelines & tickers? Do you want to
learn more about advertising, application blocking, & page
administrative roles? Whether you are using Facebook to
promote your business or interact with friends & family, there is
something for everyone.

3. WHAT TO EXPECT FROM THIS
PRESENTATION
• Understand the similarities and differences between Facebook
profiles & pages.
• Discuss friend and interest lists.
• Learn key terms and specific features between Facebook
profiles and pages.
• Understand page administrative roles, settings and user
interface.
• Discuss Facebook advertising and promotion tactics.
• Look at businesses that are successfully using Facebook.

4. PROFILES VS PAGES

5. PROFILES V.S. PAGES
Profile
Your profile is your personal page, it is how you
connect with friends and family. You share
content, see what others are doing, contact
others through email, chat, messages.
You also have the ability to personalize your
account with multiple add-ins to enhance your
Facebook experience.

6. PROFILES V.S. PAGES
Page
A page is for businesses/organizations or celebrities. There are many limitations to
having a page but if you are a business you are required to have one. You can see
your fans, those who follow you but cannot see their personal pages – only their
public information.
Messages can be sent and fans can write on your wall however view is limited.
Pages come with an analytical tool to track engagement and measure content
against one another.
Social media plugin apps and tab customization allow for businesses to
personalize their pages.

7. PROFILES & PAGES - SIMILARITIES
 Friends and Fans can write on your wall.
 You can have private message conversations with friends and
fans.
 Both accounts allow for Cover Photos and Profile Pictures.
 You can share and distribute content
and information about your
business.

8. PROFILES & PAGES - DIFFERENCES
Profile
Page
 You are connected to your
friends and can view their
profiles.
 Those who like you are your
fans and you can only view
their public information.
 You can add friends and
request friends to connect with
you.
 As an admin you can send page
requests to your friends but
fans have to like your page.
 You can track analytics to see
the demographics of who is
following you and how they
engage with your posts.

9. PROFILE ACCOUNT - FEATURES
•
Talk with friends & family.
•
See updates of what my “friends” are doing.
•
Follow business/media/celebrities.
•
Share photos/videos/articles.
•
Join/Participate in Groups.
•
Send/receive event invites.
•
Chat with friends (chat, message, video).
•
Play games.
•
Social Media Add-ins (Pinterest, Vine, Instagram….).

10. USES OF FACEBOOK PAGES
•
Connect/Build Relationships with customers.
• Have a 2-way convo with customers.
•
Listen to what customers are saying.
•
Share business info - News/photos/videos/blogs
& articles.
•
Promote Business.
•
Run advertising campaigns.
•
Customized business tabs.
•
Host a contest/poll/ask questions.
•
Track Analytics.
**Businesses Must Have a Business Page

11. MORE
RESOURCES
Facebook Help Center:
https://www.facebook.com/help
List Basics:
https://www.facebook.com/help
Advertising:
https://www.facebook.com/about/ads
http://www.wikihow.com
https://www.facebook.com/advertising

12. TO VIEW
THE REST OF THIS
PRESENTATION…
 http://jeannineoneil.com/store/

13. INTERESTED IN LEARNING MORE?
AND MORE!
http://jeannineoneil.com/store/

14. SIGN UP FOR THE
SOCIAL EYES NEWSLETTER
http://eepurl.com/Hlv-b

15. THANK YOU
Jeannine O’Neil
Owner
JO Social Branding
www.jeannineoneil.com
@Jeannine_ONeil