Once you have a blog, what happens next? How do you decide what to write? Where do you get ideas? How do you find readers? Where do you syndicate your content -- and what does this mean? • Discuss the different phases of setting up a blog: Conception, Implementation & Promotion • Learn best practices for blogging. • Discover how to attract readers to your blog. • Learn how to promote your blog utilizing social media and email platforms. • Syndicating your content

1. Blogging
Part 2
Jeannine O’Neil
Owner
www.jeannineoneil.com
@Jeannine_ONeil

2. What to Expect From This
Presentation
Once you have a blog, what happens next? How do you decide
what to write? Where do you get ideas? How do you find readers?
Where do you syndicate your content & what does this mean?

3. What to Expect From This
Presentation
• Discuss the different phases of setting up a blog:
Conception, Implementation & Promotion.
• Learn best practices for blogging.
• Discover how to attract readers to your blog.
• Learn how to promote your blog utilizing social media and
email platforms.
• Syndicating your content.

4. Planning Your Blog

5. Step 1:
Conception

6. Conception
• Choose a topic that:
• You are passionate about.
• Something you can commit to writing about on a consistent
basis.
• Provides a lot of content and is newsworthy/interesting.
• Broader topics/ideas are always better and easier to have too
many topics rather than searching for items to discuss.

7. Conception
• Choose a topic:
• Build a list of topics – May not get to everything but at least have
a running list of potential topics to go too.
• Posting Schedule – how often will your write?
• Develop an Editorial Calendar - Plan out posts, holidays, events,
industry news, etc. It’s ok to reorg list - may never get to
something, or if possible revisit later (news updates).

8. Conception
• What’s in a name? Is it:
•
Catchy?
•
Easy to remember?
•
Tied to the content of your blog?
• Do you have/need a tagline?
• Develop a logo.

9. Conception
• Find a host and/or buy a domain (depends on which
platform you use, you can get both).
• GoDaddy
• Typepad
• Wordpress
• Tumblr etc.
• Blogger
• Medium
• SquareSpace

10. Conception
• Think about the tone of your blog.
• Set up your theme and layout.
• Organized.
• Clean.
• Easy on the eyes.
• Develop a clean template/style that works with your content.
• Choosing a style guide for consistency.

11. Conception
• Guest Blogging – Allow or do for others.
• Advertising – Could you see advertisers being interested in
paying to advertise on your site?
• Is there an opportunity to expand talk about other
topics? Is the site flexible for this?

12. Step 2:
Implementation

13. More Resources
•
•
•
•
www.hubspot.com
www.chrisbrogan.com
www.jeffbullas.com
http://socialmediatoday.com/his
haman/1545026/how-to-blog

14. To view
the rest of this
presentation…
http://jeannineoneil.com/store/

15. Interested In Learning More?
AND MORE!
http://jeannineoneil.com/store/

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17. Thank You
Jeannine O’Neil
Owner
JO Social Branding
www.jeannineoneil.com
@Jeannine_ONeil