2. The Purposeful Leader
The Challenge
Most employee engagement
strategies haven’t worked
Traditional business practices
decrease motivation
A new generation of
employees and customers
has new, higher expectations
3. The Purposeful Leader
People born after 1980 are
very sensitive to “social
benefit”
They will quit jobs or
abandon brands if they are
not aligned with their values
and purpose.
Millennials
4.
5. The Purposeful Leader
Higher Purpose
Who am I?
Why am I here?
What is the greatest
positive impact I could
have on the world?
Answers questions like:
1
2
3
12. The Purposeful Leader
Typical Company
Purpose Statements
“Maximize shareholder value”
“Make excellent sealant products”
“Be the leader in the men’s
grooming products market”
“Grow by 200% in the next three
years”
19. The Purposeful Leader
My Favorite
Company Mission
“Our mission is to achieve or
enhance clear leadership,
worldwide, in the existing or new
core consumer product categories
in which we choose to compete.”
20. The Purposeful Leader
Company Purpose
Examples
“We are a positive glow of love, joy,
respect and goodwill. Our blessing is
to unleash and develop people to
their maximum potential and
empower them to transform the
world. Our mission is to make society
the best it can be.”
21. The Purposeful Leader
Company Purpose
Examples
“We are all connected as one.
We find people their home on
Earth. Our mission is to find the
right home for everyone.
Connecting people to home and
community is a sacred calling.”
22. The Purposeful Leader
Company Purpose
Examples
“We seduce people into right
relationship with power. Our
mission is to end the utility of the
management hierarchy; reveal
new ways of organizing that are
so comprehensive, so universal,
and so exquisite, that they evolve
humanity’s relationship to
power.”
23. The Purposeful Leader
Company Purpose
Examples
“We are Love in motion. We
illuminate and inspire souls and
awaken consciousness with
daring love that produces
transformation and union with
the heart. Our mission is to give
the light of freedom to the hearts
of the world.”
24. The Purposeful Leader
Company Purpose
Case Study
In the three years following:
New strategies and markets
emerged
Revenue increased 1221%
Customers increased from 4500
to 2.5M
25. The Purposeful Leader
Leader(s) only
Leadership team
Cross-functional team
Organization wide
Subsidiaries and divisions
Purpose Approaches:
Who Should Participate?
29. The Purposeful Leader
““Success, like happiness,
cannot be pursued: it must
ensue… as the unintended
side effect of one's personal
dedication to a cause
greater than oneself.”
Viktor Frankl
(Austrian psychiatrist and Holocaust survivor)