+Acumen is the largest social sector online learning platform in the world. The Cambridge Social Innovation Hub was founded to create space for social entrepreneurs to learn skills that help serve themselves and people better. This presentation was given to another meetup group in Cambridge, CamCreatives, to showcase the last course we ran - "Human Centred Design for Social Innovation" - a creative and collaborative problem solving technique that promotes divergent and convergent thinking, contribution from interdisciplinary skilled people (complete strangers) and a chosen design challenge where a product or service is always developed on the back of the course. It's all about mindsets and moving from a fixed mindset to a growth mindset, empowering people. Anyone can be a change maker and anyone can be a social entrepreneur. An entrepreneur is someone that creates opportunities from resources that are already available. A social entrepreneur is one that additionally aims and delivers social impact.
2. http://www.meetup.com/Cambridge-Social-Innovation-Meetup/
Presentation to the CamCreatives Meetup
Date: Wednesday,27th April 2016 @7.30pm
Location: Hot Numbers Unit 6 Dale's Brewery, Gwydir
Street, Cambridge
Objectives:
q Tell you why we set up the Cambridge Social
Innovation Chapter
q What our aims and objectives are
q What we do in the meetup & member feedback
q Insight into what we have created together since
the meetup has started
q How you can take part/ signup/ what’s next
15. q Empathy skills
q Active listening skills & critical thinking skills
q Collaboration
q Importance of communities
q Toolkits to imagine, create & innovate new ways
to solve problems & create opportunities
q It’s interdisciplinary
q Design thinking offers a toolbox of mindsets, skills
and methodologies that can be adopted, adapted
and incorporated depending on your needs
What I learnt
16. 2016…........
What is stopping us changing
the world?
Where can we find like-minded
communities?
If we can make sense in the
world then we can ACT
18. Cambridge needs “Salons”
q To create a SALON for inspiring conversation for its own sake
q Share ideas and skills and how we might change social reality –
history has proven it takes only a handful of creative and
concerned individuals to trigger large scale positive change
q To be a cultural revolution: the revolution of rebuilding and
revitalising communities
q Reviving the ability to talk with others and relate with each
other for the simple pleasure of doing so, and, for the pleasure
of contributing to human progress
q Having conversations without measuring whether it will be
worthwhile
q To be connected to a living community where relationships and
ideas can be enjoyed.
19. Our goals
Winning back our ability to talk with one another
(as opposed to talking 'at' one another) is the
ultimate and most precious goal of our chapter.
Being empowered! No judgement!
To create an environment for conversation where
skills & learning are shared and great ideas are
born...and where people find the energy to have
a positive influence on the world & become
adaptable and evolving individuals, even in
uncertainty.
27. For the past 2 years, Acumen has been applying lean experimentation principles to the
collection and use of social impact data. We call this new approach ‘Lean Data.” It uses new
technologies to gain information about customers more quickly and efficiently, yielding
powerful business insights and ideas about how we can make products, services and programs
more meaningful for customers. In this 3-module course, you’ll get started on building a lean
data approach for your own social enterprise or organization
This Lean Data initiative recently landed Acumen on Fast Company’s list of the Top 10 Most Innovative Non-Profits
JOIN US AT THE BOX CAFÉ FROM THURSDAY, 12TH MAY @ 8PM.
31. Digital Product Development and Implementation consultant
“I was attracted to the course because I was looking to create more
effective solutions in my working life managing product development
projects - look at tangible methods to ensuring the clients I worked with kept
user-need at the centre of their choices and decisions on solutions, priorities
and direction.
In the first class, we had to set out what we wanted to achieve - my
expectations were very much about process and method - very tangible
outcomes. This perspective was of course completely turned on it's head
during the course where I saw the benefits of a freedom in thought and
process around an empowered and enabled group with a shared purpose.”
Sarah Hide
32. Research Scientist in Biology
“To those much is given, much is expected. It is just a question and
it’s up to us how we answer this” .
Being inquisitive about humans, I try to look into humans and their
behavior through various angles. I am trying to connect dots
between society and humans .
I came to the course to understand human centered problems with
the eyes of the people who are facing them.
Ankita Singhal
33. Psychologist, specialising in human resources & tools & conflict
management
"I was really curious about the human-centered design
approach and I found the opportunity to join the best team
to learn it. The course was very stimulating, with space to
think, to inspire, to collaborate, to share, to act,…I have
learned how to develop a human-centered design project
with a wide toolkit, methodologies, and experiences."
Núria Rovira-Asenjo
34. Aerospace engineer
When I joined this course I knew very little about the
Human-Centered Design concept. At first glance, the
content of the course seemed to me very appealing and
promising and out of curiosity, I thought it could be a nice
way to learn new skills and interact with interesting people
and this has been the main reason I joined the course.
Salvatore Cito
35. Computer engineer
"I was looking for creative interests and opportunities for
myself outside my day job, and wished to hone my creative
thinking. The course was a good platform to learn how to
design for social impact, and to apply the learnings in real
time. It brought various types of motivations, ideas and
expertise together, to keep us interested and working, and
make us able to actually design something"
Moksh Upadhyay
36. Emerging Technology Consultant & Product Development
I have a background in working with new technologies and applying them to
business. Typically this involves approaching from two directions; firstly understanding
business challenges and secondly understanding what is technically possible. Putting
the two together is challenging and typically requires a lot of creativity and lateral
thinking as well as understanding people aspects of implementing change.
I've recently been doing some voluntary work with a couple of Cambridge based
charities and the Human Centred Design course caught my eye because the approach is
about taking an everyday problem and finding a way to resolve it. The challenges the
charities face are more fundamental than the ones I face in my work and so I thought
that this course would be helpful.
Chris Bullen
37. Philosophy of human centred design is what
is important
• Trust each other
• Forming teams to solve problems is
interdisciplinary - less around specific
skills….
….....it’s more about mind-sets
We actively reserve judgement -
there are no bad ideas, just poor
execution
Give up control of the outcome?
Fluid, edge of chaos brings out
some of the best “just-in-time”
ideas
Doing the course……
1. Be a fluid group - not all people
made it each week
2. Don’t be overwhelmed by the
number of hours - put in as much
as you can – there is no judgment –
we care about your insights not if
you have done “your homework”
“you learn when you share”
“you teach what you need to learn the most”
self empowering group
38.
39. VENUE
www.theboxcafe.co.uk
47 Norfolk Street
Cambridge
CB1 2LD
Next course dates
W TM T FS S
5 6 7
13 14
1 2 3 4
8 9 10 11
20 2115 16 17 18
Design Kit: The Human-Centered Design course (7 weeks)
12
19
Start date at the Box Café:
MAY
Lean data approaches to measure social impact (at least 3
weeks)
26 27 2822 23 24 25
http://plusacumen.org/courses/lean-data/
http://plusacumen.org/courses/
MAKE SURE YOU REGISTER ON THE +ACUMEN SITE
http://www.meetup.com/Cambridge-Social-Innovation-Meetup/
48. A. Plan research methods
As part of the
discovery/inspiration
phase, learn
different types of
research methods &
go out in the field to
try them out.
53. D. Plan research methods
”Fruit and vegetables could
resemble body organs, each with a
significant role to play as part of a
co-dependent community.
If a body organ become ill, then
the community might be affected”
Considering ways in which we could link
what we eat to organs in the body and how
we might curate the food to keep our
ecosystem healthy.
54. Prepare interview questions
Ask parents what their children eat at school
Often parents did not check or know.
Ask teachers what sorts of foods they observed pupils eating?
Limited access to teachers – considered “confidential”
Asked pupils what lunches other pupils ate?
Coffee only for breakfast was frequent amongst 14 year old boys, 3 cup
cakes for lunch each day for a 12 year old girl, white bread with ham
everyday for a 14 year old girl, Leicester cheese sandwich everyday for
another, hot biscuits made by the school for break time – best seller –
every day.
Reflection: children prefer highly stimulating food, did not consider what
the food contained and often surprised at the amount of sugar when
actually physically shown the amount of sugar. “Might” make different
food choices when asked if they were more informed..
58. Insights & ”how might we…”
1. Biases – people’s food choices are impacted by the way
food looks. The appearance can lead a person to think it
looks unhealthy & unappealing.
2. Positive behaviours have been reinforcedthrough goals
in wanting a healthy lifestyle – Finland teenagers have
been routinely setting personal goals around healthy
eating, exercise, healthy living (FINEDU project). Role
models can be a way forward.
3. The System – is not worth trying to influence. Schools
don’t decide much – subject to regulation. Schools
resistance in getting involved. It appears to be broken.
Create a new system.
4. Priorities – it was more important for a child to forego a
healthy meal than miss a piano lesson. Mostly snacks on
the go/convenience food.
61. Prototype 2
We started to overcomplicate what the online app game might
look like. Aha moment when we realised we want to have a
game that encouraged conversation about the basics of what
food contains. Salvatore suggested a game similar to Timeline
63. Playing and Learning
• Play and learn with family & friends at
school and at home
• Play at different levels of complexity as
learning progresses or different age
ranges play
• Incorporate add-ons that can be bought
separately to augment game play and thus
learning
• Non-digital, cheap and easy to carry and
store
64. Food Fun Card Game
• Selection of 115 cards to play
• All different foods within each food group
• A picture of the food plus nutrient scores
– Carbohydrate/Sugars/Protein/Fats/Fibre/Vitamins
• Game play cards to choose the game goal
and rules e.g. select and replace cards to
get “full house” or highest score for fibre
in foods.
• Aim is to encourage conversation and
understanding of food nutrients to develop
a baseline understanding of food
66. Game 1
The aim of the game is simple. Correctly work
out each of your cards should go on the food
line and you will win. .
Rules:
• Each player is dealt a starting hand of cards. The front displayed to the player has
a picture of food. On the reverse are details about its food groups (which you
cannot look at).
• One card is put in the centre of the table with food groups displayed and selects a
food group e.g. fat, value = 3.5g
• The player to the left of the dealer then selects a card from their cards and puts it
in front or behind. The player then reveals the card’s food group and it must have a
higher or lower value than the food group already on the table. The player then flips
over the card. If they are correct, it is the next player’s turn. If they are not
correct, then the card is discarded and the player picks up another card from the
pack.
• The first player to lose their cards wins the game.
”Timeline” style game
68. Player 2 must select a
card (broccoli) from
his/her own pack of cards
and determine if the fat
content is higher or lower
than the card on the table
69. Player 2 places card to the left of the pizza slice which is
correct – broccoli has a lower fat content.
Family & friends can have positive discussions with
70. The next player must select a card (avocado)
from his/her own pack of cards and determine if
the fat content is higher or lower than the
cards on the table
72. Game 2
The aim of the game is to familiarise players
about food groups. Minimum 2 players.
Rules:
• To start, shuffle and deal all the cards. Each player holds their cards
so they can only see the top card.
• Player to the dealer’s left starts by reading the category from the top
card e.g. fat, value 1.5g. The other players read out the same category
from their cards. The one with the best wins, and that player collects
all the top cards, including their own, and moves them to the bottom of
the pile. It is then their turn to choose a category from the next card.
• If two or more cards have the top value, then all the cards go in the
middle and the same player chooses a category from the next card. The
winner of the hand takes all the cards in the middle as well.
• The person with all the cards at the end is the winner.
”Top Trumps” style game
73. All cards are dealt – player 1 has Broccoli and knows that it
is the top card in the pack for fibre. Player 2 fibre score is
lower so player 1 wins both cards
74. • Are you able to look at the
world from someone else’s eyes
and put yourself in their shoes?
• Are you able to understand the
needs, the problems, the
issues, the desires, their jobs to
get done?
• AND SO, can you provide a
solution?
• Community is a community of
change makers who are the
heart AND soul of the change,
starting initiatives to support
social and business innovation
• Build skills & capacity to care
for each other (Ashoka ‘Start
Empathy Initiative’) will change
our world. These skills cannot
just be learnt – they must be
practised and applied
Always start from the customer view
75.
76.
77. VENUE
www.theboxcafe.co.uk
47 Norfolk Street
Cambridge
CB1 2LD
Next course dates
W TM T FS S
5 6 7
13 14
1 2 3 4
8 9 10 11
20 2115 16 17 18
Design Kit: The Human-Centered Design course (7 weeks)
12
19
Start date at the Box Café:
MAY
Lean data approaches to measure social impact (at least 3
weeks)
26 27 2822 23 24 25
http://plusacumen.org/courses/lean-data/
http://plusacumen.org/courses/
MAKE SURE YOU REGISTER ON THE +ACUMEN SITE
http://www.meetup.com/Cambridge-Social-Innovation-Meetup/