Business Communication

1. BUSINESS
COMMUNICATION

3. What is BUSINESS?
• an enterprise established to provide
products or services in the hope of
earning a profit thru sole
proprietorship, partnership or
corporation.
• a commercial activity involving the
exchange of money for goods or
services.
Business Communication

4. What is COMMUNICATION?
• a way of interaction between two or
more individuals in order to
understand each other.
• the exchange of information between
people,
- speaking,
- writing,
- using system of signs or behavior.

5. What is BUSINESS COMMUNICATION?
• includes all communication that occurs in a
business context.
• presupposes an understanding of both business
and communication.
• roots in the “business English” and “business
correspondence” in the late 19th and early 20th
centuries.
• has evolved over the years into a broad
discipline providing an overview of all
communication that occurs in organizational
settings.

6. Managerial Communication
• usually refers to an emphasis on
communication strategies for achieving
specific short-term objectives.

7. Organizational Communication
• usually refers to established
communication networks and the
communication flow within
organizations.

8. Human Relations and Team Building
• business and industry recognize the importance of good
interpersonal communication between and among those
who work together.
* Skills for the success of customer relations programs
and strategic alliances
* the fundamentals of understanding other people,
* differences in perception, motivation and other
common behavioral strategies,
* establishing rapport,
* developing mutual respect, and
* reaching consensus (agreement)

9. Sales Communication
• includes all communication specifically
designed to produce sales, from media-
based advertising, to telephone
solicitation, to direct-mail advertising.

10. Report Writing
• focuses on written reports
- Short Reports - informational memos
- Long letter reports - headings and other
report-writing techniques), to complete
analytical reports.
• Also includes the fundamentals of primary and
secondary research, techniques for data analysis,
and analytical and presentation graphics.

11. Communication Technology and Electronic
Communication
• Computer & electronic based communication using
the available technology
- word processing, page layout and graphic design, email,
electronic conferencing, Internet-based services, audio or
video conferencing, or multimedia presentations

12. International Communication
• referred to as intercultural communication, focuses
on the ways in which cultural differences influence
communication expectations and behavior
- including the length of time to establish business and
personal relationships,
- differences in the conception of time itself,
- differences in nonverbal communication, and
- differences in perceptions as they are influenced by
language and culture.

13. Why do individuals need to
communicate with each other?
• Communication plays a pivotal role in
information sharing. Individuals working
together need to speak to each other to
keep themselves abreast with the latest
developments in the organization.

14. Managerial Communication
• is a function which helps managers
communicate with each other including their
subordinates within the organization.
• Communication helps in the transfer of
information from one party also called the
sender to the other party called the
receiver.

15. • helps in the smooth flow of
information among managers working
towards a common goal. The message
has to be clear and well understood in
effective communication.

16. 2 Types of Managerial Communication:
1) Interpersonal Communication -
generally takes place between two or
more individuals at the workplace.
2) Organizational Communication – it
takes place at all levels in the
organization.

17. Ways of Managerial Communication
• A successful manager communicates
effectively with his subordinates. It is
really essential for managers to
express their views clearly for the
team members to understand what
exactly is expected out of them.

18. 2 Ways of Managerial Communication
1) Verbal Communication
- Communication done with the help of words.
- individuals need to be very careful about their
speech. Managers must choose the right words
to address their team members. Make sure you
do not confuse your team members.
- One has to be loud, clear & precise while
interacting with employees at the workplace.

19. 2 Ways of Managerial Communication
2) Written Communication
- is done through letters, emails, manuals,
notices, memos and so on. It refers to written
records.
- It is essential for the managers to master the
art of writing emails. Avoid using capitals,
bright colors, designer font styles in official
mails. Make sure your signatures are correct.

20. Body Language
• Managers must also take special care of
their body language, facial expressions,
gestures for effective communication.
• A manager who always has a frown on his
face is generally not liked and respected
by people.

21. Organizational Communication
• is an essential interaction within the
entire organization.

22. 2 Types of Organizational
Communication
1) Formal Communication
- Communication which follows
hierarchy at the workplace. Employees
communicate formally with each other
to get work done within the desired
time frame.

23. 2 Types of Organizational
Communication
2) Informal Communication
- a communication within that has
nothing to do with designation of
individuals, level in the hierarchy
or position.

24. Direction of Communication Flow
1) Upward Communication
- Flow of information from
employees to managers – from the
lowest to the highest position.

25. Direction of Communication Flow
2) Downward Communication
- takes place when information flows
from managers to the subordinates.
- Managers often give orders and
directions to their subordinates.