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設計中跳舞

LEAN UX
9 THINGS THAT MOTIVATE
EMPLOYEES MORE THAN MONEYCOPYRIGHT 2014 ®
WHO IS LEO
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WHAT IS DESIGN?
COPYRIGHT 2014 ®
什麼是設計?
COPYRIGHT 2014 ® I THINK
為了⽣生存
COPYRIGHT 2014 ® HOW TO BUILD A FIRE
為了⽣生活
COPYRIGHT 2014 ® STOVETOP GRILL HAVING HEAT DISTRIBUTING ROTOR
設計是⽣生活
COPYRIGHT 2014 ® 北歐品牌
時與並進
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過去與現在
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過去的流程
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現在..
COPYRIGHT 2014 ® THE LITTLE WORLDS OF AGILE AND LEAN
WHAT IS LEAN UX?
COPYRIGHT 2014 ®
MARRIED AT FIRST SIGHT
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
眾多⾃自願者
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
兩性專家
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
⼼心理學家
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
找出最合適的對象
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
JAMIE OTIS
COPYRIGHT 2014 ® TOTAL STRANGERS MARRY AT FIRST SIGHT
YES!
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
SORRY SORRY SORRY SORRY SORRY SORRY
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
…
COPYRIGHT 2014 ®
BACHELOR ALUM JAMIE OTIS WEDS COMPLETE STRANGER
ON NEW REALITY SHOW MARRIED AT FIRST SIGHT
⼀一⾒見鍾情的機率?
COPYRIGHT 2014 ® TIPS AND TRICKS FOR YOUR PRODUCT DEMOS
當前途不明
COPYRIGHT 2014 ® BILL GATE
當⼈人⼼心隔肚⽪皮
COPYRIGHT 2014 ® 【社會⼼心理】你在說謊:揭穿鱷⿂魚的眼淚
試試看
COPYRIGHT 2014 ® THIS FACEBOOK TIMELINE TEACHES YOU THE HISTORY OF THE COMPUTER
從解決問題⼊入⼿手
COPYRIGHT 2014 ® DESIGN STUDIO WORKSHOP WITH WILL EVANS OF THE LIBRARY CORPORATION
跨領域成員
COPYRIGHT 2014 ® HOW THE AVENGERS SHOULD HAVE ENDED
協作
COPYRIGHT 2014 ® SHARING ECONOMY'S RAPID GROWTH RAISES THORNY BUT VITAL QUESTIONS
避免浪費
COPYRIGHT 2014 ® PLEASE DON'T PLEASE DON'T WASTE TONER TONER
分享
COPYRIGHT 2014 ® SHARING MONKEYS
學習
COPYRIGHT 2014 ®
[展覽
拜之旅
具體流程
COPYRIGHT 2014 ®
提出假設
創造最⼩小
可⾏行性產品
執⾏行實驗 回饋與研究
測試 測試
轉彎
測試
IDEA 是假設
無論成功或失敗
COPYRIGHT 2014 ® MY BRIGHT IDEA
記住
COPYRIGHT 2014 ®
LEAN UX 是驅動,不是步驟
記住
COPYRIGHT 2014 ®
LEAN UX 是演化,不是⾰革命
想⼀一下初次騎腳踏⾞車的過程
COPYRIGHT 2014 ® STAR WARS, TROOPERS, LEGO
STUDY! STUDY! STUDY!?
COPYRIGHT 2014 ® BIKENOMICS
FASTER
FRENCH REVOLUTIONS
研究構造?
COPYRIGHT 2014 ® EXPERIENCE-ENABLING DESIGN: AN APPROACH TO ELEARNING DESIGN
鍛鍊⾝身體?
COPYRIGHT 2014 ® RACE REPORT: IRONMAN FLORIDA 70.3 2013 – LEAD UP
準備安全措施?
COPYRIGHT 2014 ® FUNNY-BIKES-WALLPAPERS-6
然後..四腳朝天
COPYRIGHT 2014 ®
L.A. MAYOR VILLARAIGOSA TUMBLES &
FALLS, ON HIS BIKE THAT IS
先摔再說
COPYRIGHT 2014 ® MOUNTAIN BIKE CRASH CAUSES 7-WEEK ERECTION
多摔幾次。路就是你的
COPYRIGHT 2014 ®
CASE STUDIES
COPYRIGHT 2014 ®
WEBVAN VS. ZAPPOS
COPYRIGHT 2014 ® ZAPPOS
CAN'T SPELL FAILURE WITHOUT "E"
要麼賺100億,要麼⼀一分錢也沒有
COPYRIGHT 2014 ®
LOUIS BORDERS: OLDER AND WISER WEBVAN FOUNDER
EASES BACK INTO THE FRAY WITH WEB CONTENT VENTURE
3年燒10億
COPYRIGHT 2014 ® 10 BUSINESS IDEAS THAT IMMEDIATELY CRASHED AND BURNED
勇於冒險、創造和接受新事物
COPYRIGHT 2014 ® PAIN IS TEMPORARY. QUITTING LASTS FOREVER
先確認需求
COPYRIGHT 2014 ® ZAPPOS ‘KICKS’ IT UP A NOTCH WITH VISUAL SEARCH
JUST DO IT
COPYRIGHT 2014 ®
找⼩小夥伴先
COPYRIGHT 2014 ® DESPICABLE AVENGERS
IXDC 體驗
COPYRIGHT 2014 ® IXDC 2014
研討會 2.0 軟硬體整合
COPYRIGHT 2014 ® APPLE LAUNCHES WWDC 2013 COMPANION APP FOR IPHONE AND IPAD
研討會 2.0 軟硬體整合
COPYRIGHT 2014 ® PEEK INSIDE THE MUSEUM OF INUIT ART
研討會 2.0 軟硬體整合
COPYRIGHT 2014 ® SAMSUNG GALAXY III USED AS ROOM KEY
如何開始?
COPYRIGHT 2014 ® HOW TO START A BUSINESS
找⼈人
COPYRIGHT 2014 ® DESIGNING WITH PERSONAS
找問題
COPYRIGHT 2014 ®
最好有 必須有
不需要 不在乎
對⽤用⼾戶價值⾼高對⽤用⼾戶價值低
對⽤用⼾戶價值⾼高
對⽤用⼾戶價值低
找錢
COPYRIGHT 2014 ®
關鍵合作夥伴
關鍵活動:運⽤用關
鍵資源執⾏行的活動
價值主張:企業想
為顧客提供的價值
顧客關係:跟每個
⺫⽬目標客層都要建⽴立
並維繫不同的關係
⺫⽬目標客層:企業或
組織所要服務的⼀一
個或數個群體
關鍵資源:提供及
傳遞關鍵活動元素
通路:能接觸客⼾戶
並提供客⼾戶價值的
各種管道
成本結構 收益
COPYRIGHT 2014 ®
找價值
COPYRIGHT 2014 ®
What it is?
具象化
What it
does?
具體描述
What it
means?
關鍵價值
Who it is?
柔性訴求
快速產出原型
COPYRIGHT 2014 ®
找設計
COPYRIGHT 2014 ®
設計師:你應該永遠不會對
第⼀一版的產品感到滿意才對
找測試
COPYRIGHT 2014 ®
研究員:⽤用⼾戶的內⼼心⼀一定另
有盤算,只是沒說出來⽽而已
發表
COPYRIGHT 2014 ®
⼈人
產品
價值
發表
COPYRIGHT 2014 ®
FUN PRESENTATION IDEAS: NEW EBOOK WILL PUT
OOMPF BACK IN YOUR PRESENTATION SKILLS
Q & A
COPYRIGHT 2014 ®

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Dancing in Design: The Design Decision of Lean UX