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Company:
G4S
Industry:
Security
Line of Business:
Leading international security
solutions group
Target Market:
A wide range of geographic
markets, business sectors and
governments
Deliverables:
WAM!NET Content Studio and
Submission Icons
Locations:
Global
Summary:
G4S’s corporate marketing
department wanted to eliminate
unnecessary image and video
reproduction costs and improve
control over new content
review and approval. Their old
solution of transferring and
storing files on DVDs created
delays in distributing. Locating
marketing content and potential
FTP-based solutions had
proven problematic with local
IT restrictions. Now they have
a WAM!NET submission icon
on each marketer’s desktop to
submit new content over the
Internet into a centrally hosted
WAM!NET storage application
for corporate approval and
download over the Internet to
regional offices.
G4S Enhances Global Brand Control and
Reduces Campaign Cycle Times
Overview
G4S is one of the world’s leading international security solutions group with
operations in over 110 countries and over 570,000 employees. They specialize
in assessing current and future risks and developing secure solutions to
minimize their impact. G4S works across a wide range of geographic markets,
business sectors and are a major provider of risk management and protection
to governments and major corporate customers around the world.
Challenge
G4S deploys many localized marketing campaigns around the world where
digital content including images and videos created both centrally and
regionally could be shared across their international offices. Many of these
businesses however would not be aware of what digital content was available
nor how to access this content quickly enough.
G4S often incurred unnecessary expenses when offices reproduced content
that already existed. Additionally, it was unclear what usage rights and
restrictions were relevant to the material. This resulted in some businesses re-
using content which was obsolete.
The use of DVDs to distribute files between regional offices and headquarters
was slow and created unnecessary delays in the deployment of local marketing
campaigns. Several days were taken to ship files on DVDs from regional film
and photo sessions to the corporate office for approval. Upon arrival at the
corporate office, the photos and videos would remain on DVDs after approval
and placed into storage. Content was extremely hard to locate by corporate
staff, and inaccessible by regional offices for repurposing.
Various solutions were investigated, including the use of FTP servers, however,
with the FTP protocol marketing contacts were blocked from access due to
local IT restrictions.
Digital content
Case Study
The Savvis WAM!NET Solution
The Savvis WAM!NET Service was chosen to provide a managed file transfer
and storage solution for their marketing campaigns. On the hosted and
fully managed WAM!NET Content Studio storage application, libraries were
created and customized to the marketing group’s requirements. A G4S
branded WAM!NET Submission Icon was then installed on the desktop of
each marketer across all offices, enabling them to submit new marketing
content along with title and event information to the appropriate library over
the Internet.
The searching and file preview features of Content Studio allowed the corporate marketing staff to quickly review
and approve new content that had been uploaded. Once a file is approved within Content Studio, it becomes
immediately available for authorized users in their regional offices to search and download directly over the Internet
for use in local campaigns.
Content Studio is hosted in Savvis’ own centers providing security and replication of data. The service and all users
are fully supported by Savvis’ global support teams on a 24/7 basis.
Benefits
G4S realized benefits of the WAM!NET solution immediately. The G4S marketing department reduced cycle times
for the deployment of their local marketing campaigns, resulting in increased impact of the campaigns. Awareness of
material availability increased and costs associated with unnecessary reproduction of images and videos reduced.
Authorized users in regional offices are able to search and download content
directly over the Internet for use in local campaigns, and corporate guidelines
are able to be enforced by the marketing team through centralized control of the
content review and approval process.
Digital Content Case study
G4S
“It is great – it’s so much easier
and has saved me so much time
– and frustration!”
- Sarah Woodman,
Communications Executive
G4S plc
© 2008 Savvis, Inc. All rights reserved. Savvis®
 is the registered trademark of Savvis Communications Corporation.
All other trademarks and service marks are the property of their respective owners. - 1 -
For more information
about Savvis, visit
www.savvis.net or
call 1.800.SAVVIS.1
(1.800.728.8471).
EMEA
Savvis UK Limited
Tel +44 (0)118 322 6000
Asia Pacific
Savvis Singapore
Company Pte Ltd
Tel +65 6768 8000
Japan
Savvis Communications K.K.
Tel +81.3.5214.0151
Corporate
Marketing
Internet Internet
Remote
Offices
WAM!NET
Storage
File Transfer
Management

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Case study featuring G4S and the Savvis WAM!NET platform

  • 1. Company: G4S Industry: Security Line of Business: Leading international security solutions group Target Market: A wide range of geographic markets, business sectors and governments Deliverables: WAM!NET Content Studio and Submission Icons Locations: Global Summary: G4S’s corporate marketing department wanted to eliminate unnecessary image and video reproduction costs and improve control over new content review and approval. Their old solution of transferring and storing files on DVDs created delays in distributing. Locating marketing content and potential FTP-based solutions had proven problematic with local IT restrictions. Now they have a WAM!NET submission icon on each marketer’s desktop to submit new content over the Internet into a centrally hosted WAM!NET storage application for corporate approval and download over the Internet to regional offices. G4S Enhances Global Brand Control and Reduces Campaign Cycle Times Overview G4S is one of the world’s leading international security solutions group with operations in over 110 countries and over 570,000 employees. They specialize in assessing current and future risks and developing secure solutions to minimize their impact. G4S works across a wide range of geographic markets, business sectors and are a major provider of risk management and protection to governments and major corporate customers around the world. Challenge G4S deploys many localized marketing campaigns around the world where digital content including images and videos created both centrally and regionally could be shared across their international offices. Many of these businesses however would not be aware of what digital content was available nor how to access this content quickly enough. G4S often incurred unnecessary expenses when offices reproduced content that already existed. Additionally, it was unclear what usage rights and restrictions were relevant to the material. This resulted in some businesses re- using content which was obsolete. The use of DVDs to distribute files between regional offices and headquarters was slow and created unnecessary delays in the deployment of local marketing campaigns. Several days were taken to ship files on DVDs from regional film and photo sessions to the corporate office for approval. Upon arrival at the corporate office, the photos and videos would remain on DVDs after approval and placed into storage. Content was extremely hard to locate by corporate staff, and inaccessible by regional offices for repurposing. Various solutions were investigated, including the use of FTP servers, however, with the FTP protocol marketing contacts were blocked from access due to local IT restrictions. Digital content Case Study
  • 2. The Savvis WAM!NET Solution The Savvis WAM!NET Service was chosen to provide a managed file transfer and storage solution for their marketing campaigns. On the hosted and fully managed WAM!NET Content Studio storage application, libraries were created and customized to the marketing group’s requirements. A G4S branded WAM!NET Submission Icon was then installed on the desktop of each marketer across all offices, enabling them to submit new marketing content along with title and event information to the appropriate library over the Internet. The searching and file preview features of Content Studio allowed the corporate marketing staff to quickly review and approve new content that had been uploaded. Once a file is approved within Content Studio, it becomes immediately available for authorized users in their regional offices to search and download directly over the Internet for use in local campaigns. Content Studio is hosted in Savvis’ own centers providing security and replication of data. The service and all users are fully supported by Savvis’ global support teams on a 24/7 basis. Benefits G4S realized benefits of the WAM!NET solution immediately. The G4S marketing department reduced cycle times for the deployment of their local marketing campaigns, resulting in increased impact of the campaigns. Awareness of material availability increased and costs associated with unnecessary reproduction of images and videos reduced. Authorized users in regional offices are able to search and download content directly over the Internet for use in local campaigns, and corporate guidelines are able to be enforced by the marketing team through centralized control of the content review and approval process. Digital Content Case study G4S “It is great – it’s so much easier and has saved me so much time – and frustration!” - Sarah Woodman, Communications Executive G4S plc © 2008 Savvis, Inc. All rights reserved. Savvis®  is the registered trademark of Savvis Communications Corporation. All other trademarks and service marks are the property of their respective owners. - 1 - For more information about Savvis, visit www.savvis.net or call 1.800.SAVVIS.1 (1.800.728.8471). EMEA Savvis UK Limited Tel +44 (0)118 322 6000 Asia Pacific Savvis Singapore Company Pte Ltd Tel +65 6768 8000 Japan Savvis Communications K.K. Tel +81.3.5214.0151 Corporate Marketing Internet Internet Remote Offices WAM!NET Storage File Transfer Management