1. Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M

2. Introduction to Westin
 ifestyle strategy change of WESTIN
L
 ut…What is Lifestyle?,
B
 uying choices are driven by psychological factors which
B
are: Motivation, Perception, Learning, Beliefs and attitudes,
 and then Motivation is based on Maslow model
…
Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M

3. Maslow model
Self Actualisation
Esteem
Love / Belonging
Safety
Physiological
Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M

4. Recommendations
 trategic: ROI, Brand trainers.
S
 actic: Processes, Transfert.
T
 perational: Training, Objectives.
O
Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M

5. Marketing communication strategy 1/3
Web Web 2.0 Web 3.0
(Stickiness model) (Syndication model) (Mix model)
Ofoto FlickR
Online Dictionnaries Wikipedia
(Britanica) Blogging
Personnal websites SEO
Domain name speculation (Search Engine Optimization)
CMS Wikis
(Content management system),
(Sources: Web 2.0 Principles and Best Practices, John Musser & Tim O'Reilly and the O'Reilly Radar Team, O’Reilly Media, 2006)
Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M

6. Marketing communication strategy 2/3
Hospitality 2.0 Hotels 2.0 Reservations 3.0
Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M

7. Marketing communication strategy 3/3
 hen ultimate tools become ultimate nightmares
W
Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M