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Westin

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Westin

  1. 1. Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M
  2. 2. Introduction to Westin   ifestyle strategy change of WESTIN L   ut…What is Lifestyle?, B   uying choices are driven by psychological factors which B are: Motivation, Perception, Learning, Beliefs and attitudes,   and then Motivation is based on Maslow model … Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M
  3. 3. Maslow model Self Actualisation Esteem Love / Belonging Safety Physiological Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M
  4. 4. Recommendations   trategic: ROI, Brand trainers. S   actic: Processes, Transfert. T   perational: Training, Objectives. O Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M
  5. 5. Marketing communication strategy 1/3 Web Web 2.0 Web 3.0 (Stickiness model) (Syndication model) (Mix model) Ofoto FlickR Online Dictionnaries Wikipedia (Britanica) Blogging Personnal websites SEO Domain name speculation (Search Engine Optimization) CMS Wikis (Content management system), (Sources: Web 2.0 Principles and Best Practices, John Musser & Tim O'Reilly and the O'Reilly Radar Team, O’Reilly Media, 2006) Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M
  6. 6. Marketing communication strategy 2/3 Hospitality 2.0 Hotels 2.0 Reservations 3.0 Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M
  7. 7. Marketing communication strategy 3/3   hen ultimate tools become ultimate nightmares W Group 5, including Audrey B., Jc M., Joël F., Lionel K., Yacine M

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