Jayme Soulati, a message mapping master, provides a short personal branding and lead generation presentation to the Women's Council of Realtors. Quick notes about blogging, websites, message mapping, and email marketing.

1. Personal Branding & Lead Gen
For Real Estate
(digital marketing)
August 7, 2014
Women’s Council of Realtors
Dayton, Ohio
Presenter: Jayme Soulati

2. 2
Today’s
Goal

3. Invest in the back end: market your business.
Ask why you are different?
Earn trust.
Be an authority; be remarkable.
Ignore the listing; twist it.
Be consistent.
Fail, fail, succeed – REPEAT!
BE SMARTER!
3

4. 4
Build Your Brand
Your personal
branding journey
starts here

5. 5
Blog to Brand
Benefits of Blogging
• Become an authority
• Differentiate
• Develop/Share power content
• Earn traffic and leads
• Build your list
• Sell services

6. 1. YOU!
2. Purpose
3. Set Goals
4. Content
5. Key Words
6. Shares
7. Audience
8. Engagement
9. Consistency
10. Passion
6
ELEMENTS OF A SUCCESSFUL BLOG
Tip: Publish your own blog. Don’t “rent” a
blog at WordPress.com or Blogger.

7. 7
Build Your List
Use Images

8. 8
10 Tips on Blogging
1. Publish and host your own website
2. Get reliable IT on your team
3. Blog 3x per week to matter
4. Acknowledge guests in your house
5. Comment on others’ blogs
6. Share your content on social channels
7. Ensure your site is secure and updated
8. Be selfless, genuine and accessible
9. Use a comment plug in (Livefyre, Disqus)
10.Use Mail Chimp, Constant Contact, or AWeber to build your list

9. The List Is How You Sell
10 Tips on Why You Build A List
1. People want something from you
2. Teach, share, soft sell
3. Network with value
4. Earn trust, build authority
5. Sell something – a house!
6. Earn a client who is selling!
7. Differentiate
8. Do business development
9. Give to receive
10.Get referrals

10. 10

11. A communications tool for
everyone you influence that
answers WHO, WHY and WHAT.
11
What Is Message Mapping?

12. • Positions your story with authority
• Portrays your company and who you are
• Unifies message for copywriting, social
media, PR, and media relations
• Confirms business model and strategy
• Guides the conversation
12
Benefits of Message Mapping

13. First clinically proven, FDA
cleared, affordable hearing
aid invisible to the naked
eye
Hand-picked scientific team
from U.S. best with
leadership born in software
industry
Aging boomers require
hearing aids, no insurance
necessary
Buoyed by $5.5 million seed
funding, $80 million market
cap, 250 employees
worldwide
Increases hearing 100%, fits
snugly, is invisible, easy to
install and affordable
Worldwide population aging at rate of
*25%; hearing diminishes *50% by 74
1. U.S. Census projects *45% of aging
boomers will reach *74yo by *2015
2. Hearing aids traditionally cost *$1000
for each ear.
3. Most private insurance may cover
medically required hearing aids or
cochlear implants.
4. Company X product is affordable at a
price point *80% less than products
on market
Company X is first global
manufacturer of invisible
hearing aids
Financial Health of Company X is Solid
1. ABC Investors put up all seed
money; has become trusted
advisor
2. Based on sales projections, market
cap is already solid after 1 year
pre-launch
3. Executive team invested $250m
each in company
4. Global leadership, sales teams
poised to grow 200% in first 8
months of product launch
Scientists from Yale, Harvard
1. Scientists hired 3 years ago with
seed money, grants
2. Specialty in elder medicine and
cochlear implants
3. 5 clinical papers published in
New England Journal of
Medicine
4. Team devoting full-time research
to perfecting Company X new
device
13Message Mapping © Jayme Soulati 2013-2014. All rights reserved.
Message Mapping: Why You Need It & How To Do It

14. (Benefit)
Tier Two Message
(Market Need)
Tier Two Message
1. Add Bullets Here
2. Add Bullets Here
3. Add Bullets Here
Core Message/Home Base Descriptor
1. Add Bullets Here
2. Add Bullets Here
3. Add Bullets Here
(Benefit)
Tier Two Message
1. Add Bullets Here
2. Add Bullets Here
3. Add Bullets Here
(Market Need)
Tier Two Message
1. Add Bullets Here
2. Add Bullets Here
3. Add Bullets Here
(About)
Tier Two Message
(What)
Tier Two Message
1. Add Bullets Here
2. Add Bullets Here
3. Add Bullets Here
1. Add Bullets Here
2. Add Bullets Here
3. Add Bullets Here
(About)
Tier Two Message
1. Add Bullets Here
2. Add Bullets Here
3. Add Bullets Here
(What)
Tier Two Message
1. Add Bullets Here
2. Add Bullets Here
3. Add Bullets Here

15. 15
Message Mapping Book
Download FREE
Message Mapping: Why You
Need It & How To Do It
For business leaders of all sizes

16. 16
Brand Yourself: A #RockHot Website
• Mobile, responsive
• Clean, simple design
• Stop the clutter!
• Power messages
• Simple navigation
• Digital marketing – Lists and Leads
• Video, photography, graphics
• WOW factor

17. 17

18. 18

19. 19

20. STILL
COLLECTING?
20

21. 21
Love Potion
Refresh the Message
Gorgeous Website
Blog to Brand
Socialize Power Content
Build Your List
Sell to Your List

22. 22
The Jayme Soulati Morphling Journey
• Chicago’s PR firms—18 years
• Freelancer
• Soulati Media Relations, Inc.
• Hospital executive
• Agency vice president
• Solo practice/business owner
• Professional blogger
• Hybrid PR, PR Marketer
• Message Mapping Master
• Soulati Media, Inc.

23. 23
• First Book
• Self-Published
• Greyden Press, Dayton
• Amazon Kindle
FREE Today!
 Psst! Trade
you--email for a
book!

24. Schedule a FREE Consultation
Today!
Your business pain points
Your message mapping needs
Your Digital Journey
Blogging & Content
937.312.1363
Jayme Soulati is President of
Soulati Media, Inc.
Jayme@Soulati.com

25. 25
BE #RockHot!