Topics covered are What is Bench marking,Why is Bench Marking Done, Features of bench-marking

1. BENCHMARKING & COMPETITIVE
STRATEGY

2. GROUP NUMBER-2
• Aamir Gesawat - 01
• Aktar Raza -03
• Jayesh Dhanur -15

3. WHAT IS BENCHMARKING?
‘’ Improving ourselves by
learning from others.’’

4. WHAT IS BENCHMARKING?
 Benchmarking is the process of improving
performance by continuously identifying,
understanding, and adapting outstanding
practices found inside and outside the
organization.

5. WHAT IS TO BE BENCHMARKED?
Why are others better?
How are other better?
What can we learn?
How can we learn?
How can we become the best in our
industry?

6. WHY BENCHMARKING?
 Benchmarking is a more efficient way to make
improvements. Managers can eliminate trials and errors
 Benchmarking speeds up organization’s ability to make
improvements. Today, time is of the essence.
 Benchmarking has the ability to bring your performance up
as a whole significantly.
 Learn from others experiences

7. BENCHMARKING FEATURES
 Good Impact on customer Needs
 Helps in raising customer standard
 Strengthening the weakness
 Betterment in learning methodology
 Get inspiration from the pioneer

8. THREE MAJOR ADVANTAGES OF BENCHMARKING
 Product and Process Improvement:
By implementing benchmarking activity, organizations can
improve their operation process
Time & Cost Reduction:
Bench marking is time and cost efficient because it involves
imitation and adaptation rather than pure invention.
 Competitive Strategy:-
By implementing benchmarking activity, organizations can
improve then process.

9. DISADVANTAGE'S OF BENCHMARKING
What is best for someone else may not suit you
Poorly defined benchmarks may lead to wasted
effort and meaningless results.
Incorrect comparisons
Reluctance to share information

10. COMPETITIVE STRATEGY
 Build core competencies that will help to sustain
competitive advantage
1. Access to a variety of markets
2. Perceived benefit of product or service will increase
3. Product or service is hard to imitate
4. Low-cost leader
Target specific shift in strategy
1. Entering new markets
2. Developing new products
To create a firm more adaptable to change

11. ORGANIZATION RECOGNIZED FOR
ITS BENCHMARKS
 Benchmark is an organization recognized for its
exemplary operational performance.
• Benchmarks Example-
Intel Honda
Design
Processes Rapid
product
development
Toyota

12. THANK YOU