This is presentation on Case Study - MySQL Open Source Database in 2004 presented to prof.Charanpreet Singh. Prepared By- Jayesh Baldania, Rinki Kumari, Drupad Parmar At Praxis Business School- Kolkata, Under Information Technology Management course.

1. MySQL
Case Study - MySQL Open Source
Database in 2004
Presented By:-
TechWizards
(Praxis Business School)
Drupad Parmar
Jayesh Baldania
Rinki Kumari

2. Agenda
 Company History
 MySQL’s Business Model
 MySQL in the marketplace
 Major Competitors
 SAP & MySQL Alliance
 SWOT Analysis
 The Way Forward
 Our Recommendation

3. Company History
 In 1995, MySQL AB was founded
 In 1996, first version of MySQL was released
 MySQL is an RDBMS
 In 2001, Marten Mickos was appointed as the CEO
 In 2008, MySQL AB became subsidiary of Sun
Microsystems
 In 2009, Sun Microsystems has been acquired by
Oracle Corporation

4. MySQL’s Business Model

5. MySQL in the Marketplace
 Utilized its Open Source Status
 Extended press coverage
 Adopted dual licensing policy
 Made good-enough product available at low price

6. MySQL in the Marketplace cont…
 Targeted market segments
 Web application developers
 Small start-ups
 Small & medium enterprises etc
 Promoted commoditization
 Database - an undifferentiated market
 Price - criteria for product selection
Customers don’t need anymore features. If you need all the features, feel free to pay & use
them. If you don’t need all the features, see what savings you can make ~Marten Meckos

7. Major Competitors
Technically, in terms of capabilities MySQL is a decade or more behind Oracle
~ Ken Jacobs, Oracle’s VP of product category

8. SAP & MySQL Alliance
 MySQL joined hands with SAP AG, a German company & world’s
largest vendor of ERP software in June 2003
 Purpose - to develop next-generation open source database for
large commercial applications
 MySQL’s soft wares were developed according to SAP client’s
needs
 SAP provided support & service infrastructure to MySQL, best
suited for large corporations
 Symbiotic alliance

9. SAP & MySQL Alliance Cont….

10. SWOT Analysis
Strengths Weaknesses
 Free / low license fee  Low reliability
 Open source  Lack of physical presence
 Quick installation  Low service support
 Brand visibility
 Low product development
cost
Opportunities Threats
 Lucrative market of large  Competition from big players
organizations like Oracle, IBM and
 Other emerging market like
Microsoft
SaaS vendors  Other open source databases
providers
 Dilute its brand image

11. The Way Forward
 To continue focusing on its current market
 To design special product to serve large enterprises
under different brand name

12. Our Recommendation
 Continue focusing on its current market What is our
 Retain its key cost advantage expertise?
What
What is
customer
our goal?
wants?
 Moving to the large enterprises would
 Dilute the brand image
 Affect the revenues of existing market
 Difficult to replicate the service standards and reliability
 Difficult to survive – alliance with SAP AG is not enough

13. Thank You