This presentation contains research methology approach for survey based on : Mumbai women do not use branded cosmetics

1. PROJECT ON RESEARCH METHODOLOGY SUBMITTED TO : Prof . GITANJALI KAPOOR

2. GROUP MEMBERS PRADNYA BHALERAO C-03 RASHMIKA PATIL C-27 PRACHI PITALE C-29 CHAITALI SWAMI C-36 PRATIKSHA RANE C-42 JAYASHREE PRABHU C-43

3. WHAT IS RESEARCH?

4. A research is an organized set of activities to study and develop a model or procedure or technique to find the results of a realistic problem supported by literature and data such that its objective/(s) is/(are) optimized and further make recommendations or interferences for implementations.

5. DA A system of model, procedures and techniques used to find the results of a research problems is called a Research Methodology. WHAT IS RESEARCH METHODOLOGY

6. RESEARCH PROCESS

7. PROBLEM DEFINITION OBJECTIVE OF THE RESEARCH RESEARCH DESIGN

8. DATA COLLECTION

9. PRIMARY DATA COLLECTION SECONDARY DATA COLLECTION

10. DATA ANALYSIS

11. INTERPRETATION OF RESULTS VALIDATION OF RESULTS PAST RECORDS CURRENT FINDINGS VALIDATION OF RESULTS

17. s

22. Z-TEST

30. TEST STATISTIC (z) p - p 0.8529-0.70 z = = p*q N-n 0.70*0.30* 6580000-102 n*N 6580000*102 =3.55

33. Chi-Square Test Research objective Null Hypothesis (H0) : Mumbai women do not use branded cosmetics Alternate Hypothesis (H1) : Mumbai women use branded cosmetics E = 102 / 15 = 6.8

34. BRANDS OBSERVED FREQ (O) EXPECTED FREQ (E) O – E (O – E) 2 (O – E) 2 / E Lakme 59 6.8 52.2 2724.84 400.71 Ponds 39 6.8 32.2 1036.84 152.47 Garnier 33 6.8 26.2 686.44 100.94 Revlon 31 6.8 24.2 585.64 86.12 Maybelline 6 6.8 -0.8 0.64 0.09 Loreal 15 6.8 8.2 67.24 9.88 Nivea 21 6.8 14.2 201.64 29.65 Ayur 5 6.8 -1.8 3.24 0.47 Himalaya 10 6.8 3.2 10.24 1.50 Oriflame 9 6.8 2.2 4.84 0.71 Elle 18 22 6.8 15.2 231.04 33.97 Fair & Lovely 9 6.8 2.2 4.84 0.71 Fairone 1 6.8 -5.8 33.64 4.94 Fairever 2 6.8 -4.8 23.04 3.38 Others 14 6.8 7.2 51.84 7.62 Total 833.16

36. Limitations Of Research

39. CONCLUSION

40. Bibliography & Webliography www.google.com Research Methodology &Techniques – by C.R Kothari www.wikipedia.com Statistical Methods – by S.P. Gupta www.esurveyspro.com Statistics for Management – Richard Levin