Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area United States
Beruf
Sr. Director of Marketing | Digital Strategy
Branche
Advertising / Marketing / PR
Webseite
http://www.myheadsup.com
Info
• Oversee the strategy, design, development and optimization (CMO, SEO, UX) of digital properties
o Generating new users by doubling the online advertisement and creating a mobile application
• Increase brand visibility and consumer acquisition through a customer focused design approach, persuasive architecture and content strategy for the website, social network and mobile application
o Balancing the target audience’s needs with the company’s goals by developing a defined strategy for content, structure, and usability and beta-testing with small focus groups
• Design and executed multi-platform campaigns utilizing data driven targeting, A/B testing, tracking and analyzing user...