2. 2
PROGRAM INDEX
UBIQUITOUS MEDIA
• Company Overview pg 3-4
• Management Team pg 5-6
RESEARCH
• Program Description pg 8
• Program Objectives pg 9
• Management/Deliverables pg 10
• Market Selection pg 11
• Program In-Market Promo pg 12
PROGRAM TOUR
East Coast
• Chicago, IL pg 15
• New York, NY pg 16
• Philadelphia, PA pg 17
• Washington, DC pg 18
• Atlanta, GA pg 19
• Miami, FL pg 20
West Coast
• Seattle, WA pg 23
• Sacramento, CA pg 24
• San Francisco, CA pg 25
• Los Angeles, CA pg 26
• San Diego, CA pg 27
• Dallas, TX pg 28
CASE STUDIES pg 29-31
PROGRAM BUDGET pg 32
ADDENDUM: pg 33
3. 3
Ubiquitous Media
Company Overview
• As one of the many Non-Traditional Media firms our capabilities and expertise enable us to
stand out amongst competitors. Our accessibility and local vendor relations allow us to cater
to the client and on occasion, accomplish the impossible. UBI has a strong local venue
contacts and we are highly knowledgeable on city permits and restrictions in each market.
UBI has the opportunity to provide strategic placement and to suggest relevant venues for
the tour going beyond obvious commuter or high traffic locations.
• UBI’s Creative team provides a broad background in design & production. Our dedicated staff
drive our success though efficiency and creative tactics in all target markets. We have
dedicated brand ambassadors in each market, dedicated to creating a true experience for our
clients. Excellence in Execution. We will incorporate on-site staffing solutions and branding.
• UBI’s distinguished Senior Management staff and extensive knowledge in the field allow us to
provide our clients a true “experiential” program from concept through execution.
• Above all, Ubiquitous Media provides a quality experience to the consumer and a security to
our clients with the knowledge of being in the capable hands of our seasoned professionals.
4. 4
Company Overview
• UBI is a dominant player in the alternative media industry. We are ACQUIRING a series
of companies with proprietary networks in specific verticals including, consumer products
packaging, mobile media, narrowcasting, direct marketing, etc.
• We believe there is a unique opportunity to consolidate specific vertical markets with
proprietary networks and/or distribution and superimpose a NATIONAL sales force which,
in turn, will enable alternative media companies to capture more advertising from clients
at a significant reduction to current rates.
• UBI has a tremendous opportunity to become the One-Stop-Shop in the industry.
Ubiquitous Media
5. 5
UBI Management Team
Management and Key Officers
Ubiquitous Media’s management team is being led by seasoned industry veterans. With over
75 years of experience in the media and advertising space, the team brings together a
complete understanding of the industry, successful operating experience, and a very strong
network of contacts, customers, and advertising agencies.
Ed Torres - CEO
Mr. Torres has over 15 years of experience in the alternative media space. Mr. Torres started
his career as CFO of ScreenVision Cinema Network where he spearheaded the acquisition of
Cinema Billboard Network, which served as a platform for a new division of ScreenVision,
which he ran as General Manager and Vice President in 1999. In 2000, he joined Freecar
Media as Vice President of National Sales. In 2002, Mr. Torres founded All-In-One Media, a
consulting firm, serving alternative media companies. All-In-One Media also functioned as a
media buying service for clients looking to buy out-of-home/alternative space. In 2004, Mr.
Torres also worked with Media Marketing Solutions, a WPP company, as Finance Director/
Event Marketing Manager to develop new revenue opportunities with its existing client roster.
Bob Schmidt – Chairman
Mr. Schmidt was a founder, Chairman, and CEO of Levine, Huntley, Schmidt & Beaver, a
major New York advertising agency, from 1966 through 1990. The clients that he served
included Frito Lay, Subaru of America, Panasonic, Citizen Watches, Bausch & Lomb, and
Seagram's. The agency was sold to Grey Advertising in 1990. From 1991 through 1994, Mr.
Schmidt served as President and CEO of the Dreyfus Service Corporation, an 80 billion dollar
Mutual Fund Company. Mr. Schmidt was responsible for the entire consumer sales and
marketing effort, as well as the retail division, which employed over 2,000 people. After
Dreyfus was sold to Mellon Bank in 1995, Mr. Schmidt served as President and was a major
shareholder of Individual Investor Group, a mutual funds publication, online research, and
investment partnerships company.
6. 6
UBI Management Team
Bekki Gredinger - Vice President of Sales
Bekki Gredinger has 10+ years of media experience and brings a different thinking, expertise
and strategy to UBI. Bekki started her career at News Corporation (News America Marketing)
where she managed In-Store promotions for clients such as P&G and Clorox. She then moved
on to Teen People Magazine then went to Kraft Foods for 5 years where she was a Media
Buyer. Bekki was responsible for over 400 Million dollars in Media spend. She bought National
TV, Network Radio and Out of Home for the many brands at Kraft. While at Kraft she built the
Out of Home Department from 5 million to over 25 million. Bekki then moved on to be the
Director of Sales and Marketing at BoxTop Media, the leading provider of advertising and
promotional opportunities on milk containers.
Jay Vix – Creative Marketing Director
Jay Vix has 8+ years of Strategic Marketing and Brand Development experience for a broad
range of industries. Jay started his career as a Brand Analyst at GREY Advertising, where he
managed in-field promotions for clients such as Pantene PRO Voice and Hasbro. He then
moved onto Zac Posen (Fashion House) as the Marketing Account Manager, overseeing
execution logistics in-house and Olympus Fashion Week at Bryant Park. He then accepted
the role as Director of Marketing/Nightlife with Bacardi USA’ managing the Bombay Sapphire
Lounge program. As a seasoned Promotional Producer, he has worked extensively on a
variety of national campaigns for music tours and celebrity events, with record labels
including SONY BMG, Atlantic Records, and Def Jam. Shortly after, he graced the cover of NV
Magazine as one of the leading young, single & successful professionals in the industry; there
after he accepted the position as the Director of Marketing for NV Magazine, a business
magazine for urban professionals and entrepreneurs.
8. 8
Program Description
CONCEPT:
• Two Mobile Sampling Tours that will run simultaneously on the East Coast and West Coast
engaging women in their mid 30’s, including moms with small children and busy lives. These
mobile tours will take place for six consecutive weeks, early April to mid May 2008. The goal
is:
– To reach the female consumer during her busy schedule and capture her attention
through FREE samples and/or discount coupons as an incentive to drive to retail stores.
– To educate the consumer with valuable information relevant to her lifestyle.
– To infiltrate the market through strategic promotion placement.
• The Execution Delivery System to achieve these goals will be to:
– Align with events and festivals inherent to the market.
– Partnering with other vendors (major retailers) in each market during the day to reach
consumer at point of purchase.
– Provide valuable information to the consumer while introducing them to the product.
– Position our vehicle outside of highly traffic areas (Guerilla Marketing when necessary).
9. 9
PROGRAM OBJECTIVES
VISIBILITY
• Support Distribution of the new product in key markets and
accounts to ensure prominent positioning.
AWARENESS
• Leverage a variety of in-market event opportunities and proven
marketing strategies to capture the female attention and generate
buzz through word of mouth.
ACCESSIBLE
• Create a consistent message and theme that resonates with the
lifestyle of the female audience within each market.
DRIVE TRIAL
• Develop a huge desire for the oral care product launch, in the top 10-
15 cities. Drive consumer brand interaction.
10. 10
PROGRAM Management / Deliverables
GUERILLA / PERMIT ELEMENTS:
• UBI will contract and secure all necessary permits for required location, using our local
relationships throughout the country.
• UBI will use guerilla style marketing, to reach consumers in (otherwise) restricted high traffic
areas.
TECHNOLOGY /B2B MANAGEMENT
• UBI will manage and oversee all campaign elements through its proprietary backend
management system that include:
• P2P Functions: Event Management, Network Management, and Communication Management,
Calendar Management System.
• Client Reporting: Includes Event Reports, Photos, Product Distribution Overview and Email
Correspondence.
• Travel: All accommodation and transport for sampling teams, brand spokespeople and
agency/client partners.
• Rentals/Creative: All necessary chartered vehicles and ensure all approved branding as
specified by the client. In addition, UBI is experienced in the area of staging and rider
logistics.
• Sampling: UBI will hire and train staff (BA’s) that will provide product samples as deemed
necessary by the client. In addition, UBI will manage and store samples for the program.
11. 11
Market Selection / Requirements
MARKET SELECTION CRITERIA
• Population - UBI selected the top 12 markets with the highest female
populations.
• M-F Ratio - UBI then made an additional section from a higher female to male
ratio within that particular market.
• General Market activity - UBI identified this element through frequency in
promotions, universities, and local population.
• Market’s Cultural Diversity & Economic Consensus - UBI took this into account
for additional opportunity and demographic range.
• Location - UBI took the proximity into account for tour bus travel time.
EAST COAST / WEST COAST DESIGN
• UBI recommends an East - West Coast Mobile tour to engage consumers and
capture the attention of the females in their mid-30’s including mom’s with kids
and busy lives of consumers across the nation.
• The program as defined by Ubiquitous Media will be executed in 2 separate
Market series tours. UBI will manage, brand and operate two multi-city tour
buses on behalf of the client.
12. 12
PROGRAM - IN-MARKET PROMOTION
GROCERY RETAIL STORES
• Our Wireless Ambassadors can show oral care videos on their wireless packs. They can
easily capture the attention of women and kids entering and leaving the store to teach
them tips on oral care. The ability to print a voucher/coupon from their wireless packs
is an additional element which will help boost sales in oral care, as well as capture
consumer information.
– GIVEAWAY - Product Sample in the parking lots of the Grocery Store
– Client Video will be showcased on the Wireless Ambassador packs.
FITNESS CLUBS
• There are numerous fitness clubs that specifically target women whether its women’s
only gyms or women only classes. I.E. Curves, Bally Fitness Clubs etc. These gyms
provide a comfortable environment for women of all ages who want to look after their
bodies. This is the perfect women only environment to target heath conscious women
and teach them the advantages of oral care.
– GIVEAWAY - Product Samples in the parking lots of the Fitness clubs.
13. 13
EAST COAST MOBILE TOUR
MULTICITY TOUR - EAST COAST
Chicago, IL
New York, NY
Philadelphia, PA
Washington D.C.
Atlanta, GA
Miami, FL
14. 14
East Coast - Travel Schedule
EAST COAST - TRAVEL TIME
Begin:
(A) Chicago, IL (13 hours to)
(B) New York, NY (2 hours to)
(C) Philadelphia, PA (3 hours to)
(D) Washington DC (10 hours to)
(E) Atlanta, GA (10 hours to)
(F) Miami, FLA
ESTIMATED SCHEDULE
• 1 week in each city - 6 week program tour
– Estimated tour time will be 8 weeks
• 3 days production prior to tour (supervisor days)
• 3 days production after tour (supervisor days)
• 5 program days per city
• 2 days off per week
• Allotted travel to each city is 1 day, except for
Chicago to NY, DC to Atlanta and Atlanta to
Miami, allot 2 travel days.
15. 15
MARKET // Chicago, IL
ROCOMMENDATIONS
• LaSalle Bank's Chicago Marathon The LaSalle Bank Marathon is the perfect
place to reach health conscious women and families with young kids. People
attend this marathon every year to enjoy the early spring weather in Chicago.
• Wonder Works Museum The Wonder Works Museum is the place to find
children who like to explore. With over 6,400 square feet of fun kids will
definitely love this place. This is the perfect place to find kids who want to learn.
• Tots on Tuesdays at the Shedd Aquarium Tots on Tuesdays is a location
where you will find many mothers who are trying to teach their kids. This is the
perfect place to add an element of oral care.
• Woodfield Mall - 26 million people shop at Woodfield Mall each year. In
addition to all of its retail outlets you will find art galleries, for the modern
woman and salons were you can reach women waiting for their next
appointment.
IN-MARKET CAMPAIGN
• We will continue our local efforts to reach the women on the go at Crunch
Fitness and Equinox Fitness Club. We will also look to partner with local
vendors in this market, particularly, A&P and Kroger.
16. 16
MARKET // NEW YORK, NY
RECOMMENDATIONS:
• GRAND CENTRAL STATION - Grand Central Terminal is always buzzing with women coming
and going to work. The volume of people coming in and out of Grand Central Terminal on a daily
basis lets the street teams maximize their impressions and reach these commuting women, who
may not have time to leisurely shop for the product on their own throughout the day! We will
target Grand Central during high commuter times throughout the day.
• CENTRAL PARK - Central Park offers much more then the average park. It has unique
attractions, daily events and programs at up to date educational, sporting, and performance
facilities. No matter what women are interested in, Central Park offers them something.
Activities centered around women are offered, as well as walking paths for mothers taking their
toddler for a walk, or taking a job with their dog. The Zoo located in Central Park is a great way
to reach women and their children as they enjoy their day off with the animals.
• UNION SQUARE - Women can be found in Union Square relaxing, taking a walk, and enjoying
time with their families. Something new is always going on in Union Square which attracts a wide
range of women. One particular activity drawing women is the Green Market offered weekly
where women can purchase their food for the week from local farmers.
IN-MARKET CAMPAIGN
• We will continue our local efforts to reach the women on the go at Local Yoga Studios, Bally’s,
New York Sports Club, Curves, and Equinox Fitness Gyms to reach females who care about
appearance and personal hygiene. We will also look to partner with local vendors in this market,
particularly, Gristedes, D’Agostino’s & K-Mart.
17. 17
Market // PHILADELPHIA, PA
RECOMMENDATIONS:
• PENN RELAYS - Located at Atlantic Station's Central Park, Party in the Park is Atlanta's
largest Earth Day event. Attendees will enjoy live music by the band "Chameleon," food
by Whole Foods Market, and a silent auction stocked with deals on unique getaways,
outdoor gear, art and jewelry. It is a family friendly event targeting people already in tune
with their health and wellbeing.
• WISSAHICKON DAY PARADE - Live music and family-friendly activities enhance an
equine parade and competition through beautifully rustic Wissahickon Park. Women enjoy
bringing their kids to this unique parade on the outskirts of Philadelphia.
• KING OF PRUSSIA MALL- King of Prussia has over 400 stores and restaurants which
appeal to many women. It is easy to see why it bills itself as the largest mall on the East
Coast. There are stores for every type of woman! The variety of food, clothing and goods
offered at this mall are unparallel to others which is what makes this mall an ideal location
to target women from the east coast.
• OLD CITY - This shopper-friendly Philadelphia district offers the young and hip women of
Philly a slew of art galleries, busy bars and colonial historic sites, and hip boutiques. This
section of Philly is always busy, a great place to reach women while they are enjoying
themselves.
IN-MARKET CAMPAIGN:
• We will continue our local efforts to reach the women on the go at Bally’s, Philadelphia
Sports Club, Curves, and LA Fitness Gyms. We will also look to partner with local
vendors in this market, particularly, Acme, Costco, Walmart and Target.
18. 18
Market // WASHINGTON D.C.
RECOMMENDATIONS:
• SUGARLOAF CRAFT FESTIVAL - To engage the target female consumers we have
identified the Sugarloaf Craft Festival as a excellent match.
• YOGA WEEK - April 12-18th
, D.C. has implemented a free Yoga Week to try a free yoga
class at one of DC's yoga studios.
• FAMILY DAY AT GLEN OCHO PARK - Mothers and children will enjoy family activities
and performances, carousel rides, outdoor activities, artist demonstrations and family
dances.
• BIG BAND JAM - This ten day Jazz Festival takes place in multiple venues across the
city. One in particular event during this festival that will have a large presence of women
is the local high school and university jazz ensembles live on the National Mall. Proud
mothers will be present supporting their children while they perform!
• UNION STATION - Also another excellent location to acquire the target women on the
go, would be at Union Station. Union Station is not only an architecturally fascinating
train station, but also a good place for shopping, dinning and movie going.
IN MARKET CAMPAIGN:
• We will continue our efforts at the local Gold’s Gym, Washington Sports Club,
Curves, and Yoga Gyms. We will also continue our retail guerrilla tactics at the local
Safeway.
19. 19
Market // ATLANTA, GA
RECOMMENDATIONS:
• ATLANTIC STATION’S CENTRAL PARK - Located at Atlantic Station's Central
Park, Party in the Park is Atlanta's largest Earth Day event. Attendees will enjoy
live music by the band "Chameleon," food by Whole Foods Market, and a silent
auction stocked with deals on unique getaways, outdoor gear, art and jewelry.
It is a family friendly event targeting people already in tune with their health
and wellbeing.
• FAMILY FUNFEST -Benefiting the March of Dimes, this is a great day out for
the family! The event will feature inflatables, food and games for the kids, and a
silent auction for the adults.
• GREENBRIAR MALL -This large mall in Atlanta offers women and kids a great
selection of national retailers as well as local shops. Women can get all their
shopping done here, with friends, on a day for themselves, or with their kids.
IN-MARKET CAMPAIGN:
• We will continue our local efforts to reach the women on the go at Bally’s,
Curves, and LA Fitness Gyms. We will also look to partner with local vendors
in this market, particularly, Kroger, Costco, Walmart and Target.
20. 20
Market // MIAMI, FL
RECOMMENDATIONS:
• LINCOLN ROAD - If you want to reach local Miami women in their daily routine, then Lincoln
Road is where you’ll find them! Lincoln Road is a pedestrian walkway with entertainment,
shopping and shows.
• AVENTURA MALL - The Aventura Mall is an upscale enclosed shopping mall located in
Aventura, Florida. In early 2008 this spectacular mall will open a new wing which will make it
the 5th largest mall in the US. This mall attracts women from all over Florida who want to be
able to get it all under one roof! Large groups of women and kids can also be reached entering
or leaving the theater
• DOLPHIN MALL - For mothers and children, Dolphin Mall is a fresh approach on the average
shopping outing. Its zoned approach makes stores easy to get to, while entertaining patrons
with an exciting variety.
• SOUTH BEACH - For the woman on the go, South Beach is breezy and bright, a perfect pick-
me-up atmosphere with culturally saturated restaurants and a lively nightlife. For mothers and
children, this city provides beautiful beaches for an easy-going day. It encompasses a relaxing
setting for a tired mother and endless outdoor activities for restless children all at the same
time.
IN-MARKET CAMPAIGN:
• In this market, UBI would also reach the target audience at the local Whole Foods, Winn-
Dixie not to exclude the super store markets, Target, Walmart, and Costco. In addition to
local gyms, particularly, LA Fitness, Bally Total Fitness, Equinox, and Curves.
21. 21
WEST COAST MOBILE TOUR
MULTICITY TOUR - WEST COAST
Seattle, WA
Sacramento, CA
San Francisco,CA
Los Angeles, CA
San Diego, CA
Dallas, TX
22. 22
West Coast Travel Time
WEST COAST SCHEDULE
Begin:
(A) Seattle, WA (12 hours to)
(B) Sacramento, CA (2 hours to)
(C) San Francisco, CA (6 hours to)
(D) Los Angeles, CA (2 hours to)
(E) San Diego, CA (20 hours to)
(F) Dallas, TX
ESTIMATED SCHEDULE
• 1 week in each city - 6 week program tour
– Estimated tour time will be 8 weeks
• 3 days production prior to tour (Supervisor
days)
• 3 days production after tour (Supervisor
days)
• 5 program days per city
• 2 days off per week
• Allotted travel to each city is 1 day, except
for WA to CA is 2 days and SD to TX is 3
days.
23. 23
MARKET // SEATTLE, WA
RECOMMENDATIONS:
• INTERNATIONAL CHILDREN’S FESTIVAL - The Seattle International
Children’s Festival is known as an innovative program for youths. Up to 35,000
people attend this festival and its education programs annually. This arts
festival is the perfect place to find bright educated children from across the US.
• THE WATERFRONT Women love the Seattle Waterfront for it spectacular views
and summer night concerts. It’s also a great place to find those fun-but-tacky
gifts. This location would be a perfect place to reach women day or night.
IN-MARKET CAMPAIGN:
• In this market, UBI would also reach the target audience at the local Whole
Foods, Winn-Dixie not to exclude the super store markets, Target, Walmart,
and Costco. In addition to local gyms, particularly, Bally Total Fitness,
Equinox, and Curves.
24. 24
MARKET // SACREMENTO, CA
RECOMMENDATIONS:
• ARDEN FAIR MALL - Regional shopping mall located on Arden Way in
Sacramento, California. We will not miss a beat in catching the attention of the
female shoppers venturing to and from this well-known mall.
• FESTIVAL DE LA FAMILIA - We will also shift our efforts to meet the mothers
and their familes by taking part in the cultural event named Festival de la
Familia, on April 27, 2008. With such a large Latin community in this market, it
is important to reach all consumers and educate them on the product.
• PARKWAY HALF MARATHON - Parkway Half Marathon in Sacramento in
California is an event which has attracted over 1500 participants, which has
included over 1000 runners and nearly 300 walkers. This marathon attracts
women of all ages for the scenic routes, wildlife and vast greenery. The race
also benefits the American River Parkway which is the nations longest,
continuous wild and scenic riparian parkway in a major metropolitan area.
IN-MARKET CAMPAIGN:
• We will continue our efforts to reach to the target audience during the day by
guerilla marketing at the local 24 Hour Fitness spots and Jenny Craig
centers. Not to mention, the Downtown Plaza Shopping Center and local
Walmart Food Stores.
25. 25
Market // SAN FRANCISCO, CA
RECOMMENDATIONS:
• PRESIDIO - This national park is a recreational paradise that women can take a hike on a
trail, have picnic, or view an exhibit leisurely. The park also offers plenty of kid’s
programs and kid friendly areas so mom’s can enjoy all the Presidio has to offer along with
her family!
• PIER 39 FISHERMAN’S WHARF - There is something for everyone at PIER 39, one of
San Francisco's premier Bay attractions! a festival marketplace with plenty of stores,
restaurants and a variety of fun-filled attractions for all ages, including the world-
renowned sea lions, street performers, arcades, and live daily entertainment. Fisherman’s
Wharf is extremely family focused, mothers and their kids can be spotted here daily
enjoying all it has to offer!
• LEMON FESTIVAL - The Californian Lemon Festival is the perfect place to bring your kids.
This carnival can keep everyone in the family entertained. Up to 50,000 people attend this
festival every year for its carnival rides, games and entertainment.
• STONESTOWN SHOPPING CENTER / GALLERIA SHOPPING CENTER- We will always
be able to reach the female audience at the local GALLERIA Shopping Center and
Stonestown Shopping Center.
IN-MARKET CAMPAIGNS:
• UBI will continue our efforts in reaching women in motion in this market by targeting the
local Gold’s Gym, Crunch Fitness, and Sports Club LA. In regards to local food stores,
we will host this promotion at Safeway’s and Walmart’s in the market.
26. 26
Market // LOS ANGELES
RECOMMENDATIONS:
• VENICE BEACH - Venice Beach is the spot for any eclectic woman on the go. This is the hub
for artistic outlets, fortune-telling mystics, and roller skating bikini enthusiasts. A perfect
place for a woman to be whoever she wants to be. Venice Beach is a fun beach spot, where
mothers and children can play in the sand and get some delicious food.
• FASHION DISTRICT - Fast-paced fashionistas find this district in Los Angeles to be the
center of the design world. Whether she’s a chic, sleek, glamour queen, or a unique, trend-
setting, runway diva, this is a place where she can park her Manolo Blahniks. Over 520
specialty stores, the client will surely attract attention by men and women, alike.
• DISNEYLAND LA - Mothers will experience the fun of this classic park, right alongside of her
children. Interactive displays highlight the newest Disney characters that kids immediately
recognize, to legendary fixtures that transform adult women into carefree youths.
• SANTA MONICA PIER - With a beautiful shopping area, women of all ages are sure to be
found roaming the pier and its surrounding area’s shopping for a bargain.
IN MARKET PROMOTION:
• We will continue our local efforts to reach the women on the go at Bally’s and Curves. We
will also look to partner with local client vendors in this market, particularly, Walmart
Target and Vons.
27. 27
MARKET // SAN DIEGO, CA
RECOMMENDATIONS:
• SAN DIEGO ZOO The famous San Diego Zoo is a huge attraction for families. It is world
renowned for its wildlife and animal care. This location is the perfect place to reach a high
number of kids with their moms.
• FASHION VALLEY CENTER- The Fashion Valley Center is where you will find the largest
number of retail stores and good restaurants in one convenient location. Women and
children spend the day shopping at this mall and can easily be targeted as the pass from
store to store.
• MISSION BEACH - Mission Beach is where you will find image conscious women during
the warm weather in San Diego. Women love going to this beach to enjoy their outdoor
activities or even to relax under the warm Californian sun.
• WESTFIELD HORTON PLAZA- Westfield Horton Plaza is the perfect mall to target women
during their lunch break. People make this their noontime stop for their favorite eateries
and restaurants.
IN MARKET PROMOTION:
• We will continue our local efforts to reach the women on the go at Bally’s and Curves. We
will also look to partner with local client vendors in this market, particularly, Walmart and
Target and Vons.
28. 28
Market // Dallas, TX
RECOMMENDATIONS:
• SCARBOROUGH FAIRE -The Scarborough Faire has a lot to offer women and
families who are looking for a fun filled day. With 10 entertainment stages,
artisan demonstrations and hundreds of performers this would be the ideal
location to reach your target audience.
• MEMORY ROAD PARADE & SHOW - This 3 day show with marching bands,
beauty queens and dance teams is the perfect place to find young women or
their families who have come along to support them. Oral care advice would be
welcomed by all participants at the Memory Road and Parade Show.
• THE DALLAS MORNING NEWS - Northpark Center in Dallas is known as “One
of the Seven Wonders of North Texas”. Where would you find a better retail
location which attracts all of Texas for its trendy and classic clothing!
IN MARKET PROMOTION:
• We will continue our local efforts to reach the women on the go at Sedona Fitness for
Women and Body Tech. We will also look to partner with local client vendors in this market,
particularly, Walmart and Kroger’s.
29. Deadliest Catch Fish Paper Promotion
Markets: Seattle, San Francisco and Boston
Objective: Create unique consumer touch
points that allow Discovery Channel’s
“Deadliest Catch” to remain top of mind.
Additionally, to create an effective grassroots
element where consumers tell other
consumers about their experience.
Solution: Replace the plain paper seafood
markets used to wrap the fresh fish with FDA
approved branded “Deadliest Catch” paper!
Program Length: Four Weeks
Amount of Paper Distributed: 180,000
square feet, serving over 100,000 people!
(Metropolis Media - Case Study)
30. 30
Starbucks “Cups On Cars” Program
The premise: We placed actual Starbucks
cups on top of unwrapped vehicles. The
idea was for consumers to think that the
drivers had left their coffee on the roof.
The consumers were told by our brand
ambassadors, “Happy Holidays from
Starbucks. Please enjoy this $5 Starbucks
gift card for being a good samaritan.”
The Results: Hundreds of thousands of
dollars in PR delivered in addition to
thousands of gift cards distributed.
(Metropolis Media - Case Study)
32. 32
PROGRAM BUDGET
COHN & WOLFE MOBILE TOUR
Media Company Markets Description
Program Length (5 program
days per week/8 hours per
program day)
Personnel
Estimated Media
Cost
(NET)
Estimated
Production Cost
(NET)
Estimated Total Cost
(NET)
Metropolis
Media
12 Markets (6 East-
6 West Coast)
2 Dedicated Wrapped Buses (1 for
East Coast-1 for West Coast) Oral
Care Mobile Tour
8 Weeks
3 Brand Ambassadors-1
Supervisor-1 Bus Driver
$835,360 $177,400 $1,012,760
Note: All hours must be consecutive (if not additional costs may apply)
(1) The above costs include food/travel/accommodation costs for all personnel
(2)We assume all premiums (and shipping costs) will be provided by client
(3)Any permit costs required will be billed directly to the client
(4)Any complex training costs required must be paid by client
(5) Due to traveling between market and program logistics, it is necessary to add two weeks.
GROCERY / RETAIL COMPONENT
Media Company Markets Description
Program Length (5 program
days per week/8 hours per
program day)
Estimated Total Cost
(NET)
Metropolis
Media
12 Markets (6 East
- 6 West Coast)
2 Wireless Kits situated outside
Grocery Retail stores & Fitness
Clubs -ability to print coupons (1
for East-1 for West)
8 Weeks $19,130
Note: This cost includes the computer pack only
One of our brand ambassadors will be the personnel using this system
33. 33
ADDENDUM : Census Info
Source: Citydata.com (2000)
Chicago, IL
• Males: 1,405,107 (48.5%)
• Females: 1,490,909 (51.5%)
New York, NY
• Males: 3,794,204 (47.4%)
• Females: 4,214,074 (52.6%)
Philadelphia, PA
• Males: 705,107 (46.5%)
• Females: 812,443 (53.5%)
Washington, D.C.
• Males: 269,366 (47.1%)
• Females: 302,693 (52.9%)
Atlanta, GA
• Males: 206,725 (49.6%)
• Females: 209,749 (50.4%)
Miami, FL
• Males: 180,194 (49.7%)
• Females: 182,276 (50.3%)
Seattle, WA
• Males: 280,973 (49.9%)
• Females: 282,401 (50.1%)
Sacramento, CA
• Males: 197,784 (48.6%)
• Females: 209,234 (51.4%)
San Francisco, CA
• Males: 394,828 (50.8%)
• Females: 381,905 (49.2%)
Los Angeles, CA
• Males: 1,841,805 (49.8%)
• Females: 1,853,015 (50.2%)
•
San Diego, CA
• Males: 616,884 (50.4%)
• Females: 606,516 (49.6%)
Dallas, TX
• Males: 598,991 (50.4%)
• Females: 589,589 (49.6%)
These results are based on the 2000 census which is completed every decade. As there is a decline in male births every year in
the US, we estimate that by 2008 the actual number of females per market would have increased. Therefore, for the cities that
have a slightly higher percentage of males as of the 2000 census, it would actually have a lower number of males in 2008.
Please see quote from Physorg.com (below)
“In the study, Dr. Davis and her colleagues reported an overall decline of 17 males per 10,000 births in the U.S’
