This was my second patent I filed, back from 2001. I still love the idea, and not seen anyone do it. Just posting this since someone asked me about it from a post on 1,000 Ideas. This would have been a 'big' project to get funded, but for me, the premise is still sound. Amazon's 'buttons' are kind of like it for a different application, but this one still has no competition as far as I know. Just posting it as an example, the deck was still in rough draft form.
2. 2Jay Martin October 2001 Dimple Card.ppt
Terrorist attacks have been on everyone’s mind since September, and
concern has changed attitudes and priorities regarding security.
Sigilo Priority Shifts
• High degree of paranoia regarding
personal safety - everyone thinks
they could be a target
• Fear is forcing people to think and
spend more on security
• Security concerns while traveling,
away, in public, at home and in
office are driving many behaviors
• Feelings of helplessness
• Desire to ‘take matters into their
own hands’, cannot necessarily
depend on law enforcement to
prevent attacks
• There are valid concerns, but with
many times the paranoia added
New Realities
WTC
Planes
WTC
Planes
WTC
Planes
Though there are debates on long-term impacts, there have been real,
significant perception, behavioral and consumer expenditure changes.
3. 3Jay Martin October 2001 Dimple Card.ppt
Since September 2001, there has been substantial increase in the
demand for security and safety, for both personal and businesses.
Sigilo Quantitative Impacts
These recent changes all point towards renewed interest in this area,
which will be followed by investment and technological advances.
+50%
6 in 10
48%
5 times
1000%
+2000
$100
• Increase in gun sales in
multiple states
• Americans think they
could be terror victims
• Of Americans are less
inclined to fly
• Increase in resumes
received at the CIA
• Increase in business at a
NYC alarm firm
• New Explosive Detection
Systems for 2002
• Price of $15-30 gas mask
in New York City
36%
5,000
29%
22%
$141.0
9 - 21%
36%
• Have little faith in U.S.
airport security
• Guards Wackenhut
could use immediately
• Companies increased
security budgets
• Average amount of
their budget increases
• Million being allocated
for new Air Marshals
• Increase in FBI gun
background checks
• Will make changes in
their daily lives
Sources: Forrester, Gallup, Internet
4. 4Jay Martin October 2001 Dimple Card.ppt
The opportunities for theft, forced entry, trespass or vandalism at a
residence are numerous even without entry being achieved.
Sigilo Outside the Residence
Street
House
Garage
Pool
Shed
Patio &
Furniture
BBQ
Xmas
Decor
Bike
Car
Roses
Flag
Mail
Access to
2nd Story
Threats - theft, entrance or damage. Two stars indicates potential for forced entry, theft or theft of contents
Util
Pet
Lawn
Decor
5. 5Jay Martin October 2001 Dimple Card.ppt
Inside the home, even at times when you are there, you should have
concerns about theft or entry into rooms/cabinets (parties, guests).
Sigilo Inside the Residence
House
Garage
2nd Story
Access
Entry or Valuables
• Presence outside home entrances
• Opening or attempted entry through
exterior windows or doors
• Entrance or movement in garage
• Access to roof or movement on roof
• Presence inside the home
• Opening interior doors
• Movement within the house
• Opening cabinets or other (guns,
liquor, valuables, money) by kids,
guests, maids, repairmen or intruders
• Movement of furniture
• Theft of major electronics or art
• Unauthorized presence in interior
• Removal or disturbing of contents
• Entry into area, such as home office
Car
Family
Cash
Heirlooms
Guns
Jewelry
Electronics
Art and China
Information/Files
“Target Rich Environment”
Many people wish they could ‘booby-trap’
their entire home to protect their valuables.
6. 6Jay Martin October 2001 Dimple Card.ppt
In addition, the office and locations outside the home provide for
additional risk and little chance to augment existing site protection.
Sigilo Other Locations
Office
Hotel
Room
Safe
Table
Jacket
Files
Office
SuppliesPC Phone
Map
Wallet
Keys
Briefcase
Also, in these instances your car or the rental is under the same, if not
possibly greater threats, than when parked near your home.
Other ‘At Risk’ Locations*
• Boats (docked or in storage)
• Campers & Motor homes
• Restaurants (car & coats/furs)
• Stores (car & packages)
• School lockers (contents)
• Planes
Clothes Shopping
Purchases
Watch
PC
Bed
$
Suitcase
Work
Briefcase
Expensive
Rug
Petty
Cash
Printer
Art
* Our focus is on the contents and intrusion of these, not their theft.
7. 7Jay Martin October 2001 Dimple Card.ppt
To better represent the most prevalent threats, we will segment them
into the four categories shown below.
Sigilo Threat Segmentation
1 Invasion of property
Entering perimeter of home, office, other
site or car (includes trespassing, desire to
review private documents, casing)
2 Damage to property
Vandalism of property, initial facilitation
of a burglary or testing of defenses/
disabling protection (phone/lock/alarm)
3 Theft/Removal of Property
Removal or disturbance of belongings at
home, office, hotel room, in public or car.
4 Threats against individuals
Individual is at risk and is unable to use
normal phone or scream to alert of an
assault, hijacking, robbery, or accident.
Person
Property
4
2,32
11
Property
Person
4
2,3
Interior
Structure Exterior
Trespass
Vandalism
Vandalism
or Theft
Assault
8. 8Jay Martin October 2001 Dimple Card.ppt
Existing security systems leave many areas for improvement in future
developments, which also opens up opportunities for new technology.
Sigilo Weaknesses of Existing Systems
• Expensive to install, maintain and contract a service
• Needs for installation and modification to home
• Usually requires Monthly Fee from a local security company to monitor it
• Centralized control from ‘location’ (pad, center) inside residence
• Dependant on local power or telephone
• Maintenance, need service
• Lack portability, once installed, remain on premise regardless of owner
• Bulkiness
• False alarms - some wake entire neighborhood
• Intrusion perimeter and motion focused
• Permits from local police required in many cities and towns
• Focused on scaring, not identifying threat type and location
• Radio equipment can monitor, sometimes disturb, response and signals
• Most do not have a way to alert you while away from home or not near car
Every year people think of ways to eliminate some of these, and
technology continues to push down the overall costs.
9. 9Jay Martin October 2001 Dimple Card.ppt
In technology, people are normally looking forward, not backwards;
their objectives are making ‘breakthroughs’ and attracting attention.
Sigilo Focus of Technology Efforts
• Applying the new to the old, not solving the problem considering the new
• Specific objectives are usually for better, faster and cheaper, and focus is
on existing products or an obvious/predictable next generation
• Desire to find the ‘new-new thing’, look over the ‘simple & obvious’
• Applying to low-tech has more or less been ignored - it’s boring
• Many recent efforts were ‘what we can do to get into the internet boom.’
• Currently ‘paper electronics’ is being focused on cell phones, PDAs, and
computers - not new devices, just cheaper & smaller versions of the old
A recent development is paper electronics - laying circuits on a mylar-
like material. It is low cost, flexible, easily packaged and disposable.
We have a new idea - not technically exciting, but immense with
respect to its marketability, applications and profit potential.
10. 10Jay Martin October 2001 Dimple Card.ppt
Taking a new ‘disposable’ cellular phone, we first eliminate all user
interfaces - reducing cost, size, shape restrictions, rigidity, & weight.
Sigilo Eliminate Components (all user interfaces and support)
Not Required
User Interfaces
• Speaker
• Speaker port
• Microphone
• Dialing pad
• Other ‘buttons’
Support/Other Components
• Dialing support mechanism
• Voice processing & support
• Other ‘buttons’ support
• Battery to support voice traffic
We are left with a product which can send signals but has no way to
dial/select a number, no message to transmit, no input device, nothing
to display/receive a message and no power source; but…….
Source: Diceland Technology’s website and information on Randice-Lisa Altschul,
Patents 6,144,847, 5,965,848, 5,875,393 and others.
11. 11Jay Martin October 2001 Dimple Card.ppt
….it is very inexpensive, light, flexible and much smaller. Now we add
some components to create what we will call, the ‘Relay Device’.
Sigilo Adding Components
• Smaller & more flexible
• Volume of close to or less
than that of 2 credit cards
• Negligible weight added
• Many shapes permissible
• Input/trigger port for signal
• Preprogrammed number and
message/code are added
• Balanced power-weight-cost
• Cost close to $1 each
To Be Added
• Input port for a connector
• Small memory storage
• Indicator for operational status
• Phone number & code(s) (S/N) need to be
pre-programmed into a small memory
• Power Indicator confirming power available
• Long lasting small disposable battery
Optional features listed below
• Security or lock for activation
• On/Off indicator
• Cleat to wind connectors
• Extendable antenna (wire)
• Attachments to other surfaces
Now we have pre-programmed a number & message, an input port
and the right power source - but still no trigger to make a call!
+
The Results
12. 12Jay Martin October 2001 Dimple Card.ppt
Sensors exist to detect and measure just about every stimulus
imaginable, and their applications extend beyond security/safety.
Sigilo Sensors
They vary in complexity, size, cost and sophistication. Many of them
are based on very simple electro-mechanical devices.
Chemical Presence (Poisons, Explosives)
Electric Power (loss, surge, usage)
Fluid Levels
Flow Levels or Speeds
Fractures & Gap Propagation
Gas Concentrations (C0, C02..)
Intrusion
Light Levels
Metal Presence
Movement & Proximity
Noise Sensor & Acoustics
pH Levels
Pressure (pads, vessels, pipes)
Radiation
Shock (shock waves)
Smoke or Air Purity
Temperature (heat, freeze, changes, readings)
Trip Wires
Vibration
Weather
13. 13Jay Martin October 2001 Dimple Card.ppt
Sensors can be complex, but for many security needs they are simple
devices to permit or impede electric circuits - indicating a stimulus.
Sigilo Simple Sensor Examples & How They Work
Using these types of concepts, we can create a simple input device for
our input port. This provides the trigger to send the outbound call.
Pressure
This type of sensor operates by having a circuit
which is Normally Open with two opposing pads
position to close it. A given ‘pressure’ stimulus
pushes down the ‘ends’ and permits a current,
which can then activate a signal.*
Vibration
A Normally Closed (‘NC’) circuit is created with two
metal planes and a sphere in a ‘V’ shape. If there
is a vibration disturbance, the sphere rises and
breaks contact with either of the two planes and the
circuit is broken, thus detecting the vibration.
Lights Sensors
This type of sensor operate by having a circuit
which is Normally Open. A Light sensitive device
passes a signal if it receives a stimulus of sufficient
magnitude. The signal could permit or impede a
circuit, or convert the light into energy and act as
the signal itself.
Intrusion & Trip Wire
This Normally Open (‘NO’) circuit has a feature
which completes the circuit when an element is
‘pulled’ (could be Normally Closed also). There are
many ways to apply the same basic principal, and
below is an example where the circuit is not
completed until the small part is ‘pulled’ through.
Current
Vibration
* Another option - single wire and a piezoelectric which would send a small charge after pressure was applied.
14. 14Jay Martin October 2001 Dimple Card.ppt
Now we have a trigger, from a Sensor to detect a desired stimulus, and
the outbound call - the last and key component is the Control System
Sigilo Control System - Final Major Component
Relay
Actuation
Device(s)
Output
Contact Mode(s)
Telephone
Email
PDA
Instant messaging
Beeper/Pager
Radio
Other
Recipient(s)
User
Neighbors
Co-workers
Police
Security Company
Fire Department
Other
User action
required
This refers to a host of devices in the field who are either
attached to security enhancements (horns, sirens, lights…)
which can also be commanded to be activated upon the
occurrence of a stimulus or manual request by the User.
Control
System
OutboundCall
Relay
Device(s)
Enter data via
internet/phone
• Who(m)
(Recipient(s))
• Mode (phone
number, email)
• What alert is
(message in text
or voicemail to
be played to
Recipient after
an alert)
Mixing & Multiple Contacts Permitted
* User completes these tasks after purchase and before arming. Example: Enters text messages or records voicemails
and destinations he wants for each one. He can monitor all of his and decide whether he wants to notify Police.
User Input
15. 15Jay Martin October 2001 Dimple Card.ppt
To better clarify our proposal, we will answer some additional issues
that we believe may not have been adequately explained.
Sigilo Additional Information
Question Explanation
What are the sensors and the
connectors going to look like?
Our intent is to have universal standard sensor connections, with small,
inexpensive, consumable sensors whose cost is to be minimal.
How will one arm or disarm these?
There can be a manual switch on the Relay Device, and we also
envision a remote control type device which uses the Control System to
turn them on and off, and which also can be used to group into ‘arrays’.
How will a user input his information
or create an ‘array’ of these devices?
Product to have serial number and activation codes, permit user to call
in response information, enter on internet or mail in. Can create and
manage his arrays and allocate remotes to them as he sees fit.
How can you stop intruders if not
always using a security company?
Expect for home use one of the responses is to call the house phone to
scare intruders, as well as contacting neighbors. Security companies
will be an option, but not the only option (already introduced by others).
How can these devices be used in
unison to best prevent burglaries?
User can create a logic structure that changes his response (example: if
exterior alarm is tripped, then interior, contact security company. If only
exterior is tripped, alert user then wait an hour and watch for others)
Why is lower cost so important - more
expensive usually means superior?
Devices can be deployed, activated, used, deactivated and abandoned
(low cost makes this viable option if chosen). Consumable & portable.
How will they be sold?
We imagine a number of versions, some with pre-paid alerts, others
where you will register to Control System and be charged if used. The
goal is to move away from monthly security service payments - pay/use.
What if I want to call the Police?
Control System serves as a buffer between user and police, patent
covers the ‘direct to police’ alert option, but onus is left on user to decide
to call. You can monitor and call if you like, but not automatic.
How will Sigilo reduce
‘False Alarms’?
You could still request to be contacted or have option to cancel if there
is a False Alarm, and could also have any type of response requested
or have Control System’s managers take appropriate action as needed.
16. 16Jay Martin October 2001 Dimple Card.ppt
This is Sigilo, which over time will get both smaller & less expensive. It
will enable protection of almost anything, anywhere for a few dollars.
Sigilo The Entire System
Relay
Device
Recipient(s)
Stimulus
Sensor
(Wireless)
Communications
Infrastructure
Relay
Actuation
Device
Stimulus occurs
Sensor mechanism closes or opens circuit
Impulse through Connector to Relay Device
Impulse activates Outbound call
Outbound call connects and passes message
Outbound Call matched to user’s request
Outgoing messages sent to Recipients
Relay Actuation Devices in field triggered
1
1
7
2
3
4
5
6
8
Its cost, ease of installation and flexibility will make it a ubiquitous
option for use by the general public, business and the government.
2 3 4
5
Control
System
6
8
7
Remote Control for
individual or an array of
Relay Devices can be used
to control all of the units
deployed at a single site and
that can be activated or
deactivated with a single
touch of a button.
* Note: Estimate of $1 cost was extrapolated from public statements and material costs given expected production quantities.
17. 17Jay Martin October 2001 Dimple Card.ppt
The Relay Devices will be made into different shapes depending on the
application and needs for concealment by the users. Some examples:
Sigilo Device Shape - Multiple Options for Multiple Applications
Very flat will permit them to be hidden underneath rugs, mats,
beneath TVs/VCRs (or other electronics or valuables), hide along
sides of furniture so as to reduce the chance that it will be identified
by an intruder. This configuration is expected to be very popular.
These could be made to appear like small disks (ant traps, …) or
other objects, but also would reduce the total surface size as
compared to flat so as to be hidden in small spaces. Features such
as sticky backs, Velcro and nail slots could be added to facilitate
securing on sides/backs of furniture or other objects nearby.
Small small cubes (theoretically this would be the shape that if the
goal was to limit every dimension to its minimum within a permitted
volume), would have the highest yield, but both manufacturing issues
and questions of its utility for this application bring it into doubt.
Some application may find this configuration most beneficial.
The objective here would be to have it appear like a pencil or pen, or
like a common wire. The picture depicts what is thought to be a
‘mine’ type pressure device for deployment on/in the ground for
intrusion detection. New manufacturing techniques regarding
lithography on mylar for electrical components make this a possibility.
To better support the ‘hidden’ feature of this component, it is possible
that we may find different common objects to locate it inside of.
Some examples of this are rocks or garden objects, jewelry, pencils &
notepads, plugs, Mezuzahs and money (rolls or stacks of bills).
Sensor
Relay Device
Flat & as
thin as
possible
Small
cylinders
or disks
Small
cube or
polygon
Thin
cylinder or
wire/tube
Disguised
as small
objects
18. 18Jay Martin October 2001 Dimple Card.ppt
The benefits for the user will make this the dominant choice in security,
and will also have additional benefits for other groups and society.
Sigilo Benefits and Beneficiaries
Reduced cost to purchase, install, and maintain
Unchallenged versatility in:
Deployment and applications/uses
Sensing (for safety & research)
Alerting (parties & methods)
Increase scope, can protect individual objects
Elimination of central arming station & pad
Low maintenance
Permits affordable security in remote locations
Will support almost any type of sensor
Portable, can be moved or reused
Not dependent on local power or phone lines
Harder to disrupt or render ‘disarmed’
Flexible in response – calling ‘police/security’ not
only option, will reduce costs
More easily hidden/concealed, not bulky
Easier to set-up, can be done by user
Monitoring company payment not required
Physical modifications to home/site not required
Decentralized detection
Object protection for non-intruders (maids, kids)
Disposable or can be deployed and forgotten
Increased need for services
Reduced barriers for purchasing alarm systems
Less maintenance
More accurate information from alarms
User responsible for more, less confusion
Higher utilization of patrols and security officers
Provides income to police and law enforcement if
they choose to ‘require’ registration
Reduced alarms calling Police
Better information from alarms and 911 callers
Ability to ‘patrol’ remote and rural sites
Ability to eliminate/reduce patrol routines
Reduction in crime
Absorbs excess cellular capacity
Reduction in insurance losses/premiums
Reduced research and monitoring expenses
Reduced false alarms & their impacts
Users Security Industry
Law Enforcement
Society
19. 19Jay Martin October 2001 Dimple Card.ppt
We intend to produce, distribute for sale and support these devices in
the field (via the Control System). Multiple revenue opportunities exist.
Sigilo Our Business
Submit newer versions of
Patent to include more details
Seal up Intellectual Property
Rights for our Patents
Identify and resolve all potential
infringement issues on other
Patents or Licenses required
License or Partner with those of
significant contribution to Sigilo
Confirm through Due Diligence
viability of Sigilo and market
Develop the Control System
Build or Contract Manufacturing
Coordinate Alarm Companies,
Cellular Phone Providers and
Law Enforcement
Activities Required
Make and sell field components
Charge ‘by use’ for alerts and
communications
Could charge to ‘register’ or
‘activate’ a device
License ‘response’ charges to
Security Companies and Law
Enforcement, obtain a
percentage for administrative
Contract manufacture devices
for large purchasers, such as
Government Agencies and
Security Companies wanting to
set-up proprietary Control
Systems
Sell ‘Trademark’ signs for display
with devices to ward off intruders
License or partner overseas
Sources of Revenue
20. 20Jay Martin October 2001 Dimple Card.ppt
Below are four examples showing its versatility, reach and power.
Sigilo Market Analysis and Revenue Potential
Home valuables
(intruder, guests,
children or maids)
Application Response requestedSensor type
Trip wire or
pressure
beneath the
object or
attached
For this application, you can have
yourself be the recipient via cell phone
or pager, and regardless of whether
you are home or not, any disturbance
of this by anyone will be identified.
Park or
Monument
(intrusion or
vandalism)
‘Mine’ pressure
sensors,
vibration or trip
wires near
gates or doors.
For parks, they could be deployed in
areas known for intruders or where
concerns of vandalism or theft are
prevalent. Pager messages to police
regarding alert and site could be input.
Office valuables
(wallet, keys,
lap-tops, petty
cash or other)
Trip wire or
pressure pad
beneath or
attached to
object
The object could be set on sensor
which would trigger if it was lifted up or
have a trip wire if pulled away. The
response could be an instant message
to rest of the office to go to your desk.
Cabin*
(intrusion, forced
entry or
vandalism)
Vibration or trip
wire on door,
pressure pads
on mats outside
and inside
With this set-up, you would know when
someone was at the door, trying to
open it (shaking knob) and then if they
gained entry. You, neighbors (of cabin)
& local police could be contacts.
* Outside normal cellular area, if application justified increased cost, satellite networks can be used.
21. 21Jay Martin October 2001 Dimple Card.ppt
The applications are almost limitless. It will both replace expensive
competition and provide security where high costs had prevented it.
Sigilo Market Analysis and Revenue Potential
There are places this is not effective - underground & submarines. Even at sites
which have sophisticated security, Sigilo can serve as an inexpensive back-up.
Hotel Rooms
Portable
belongings
Remote
structures
Apartments
Cars
Planes
Boats
Parks and
monuments
Houses
Animal Traps
Cemeteries
Golf Courses
Construction
Sites
Schools
Enclosed
Property
Lockers/
Storage
Office
Buildings
Pools & other
Recreation Centers
22. 22Jay Martin October 2001 Dimple Card.ppt
The market and needs are best shown by the relevant statistics.
Sigilo Market Analysis and Revenue Potential
• 2.43 Million burglaries in 1997 in United States
• 13.4% of burglary cases solved nationwide
• Homes without alarms 2.2 times more likely to be broken into
• $11.5 Billion in property was burglarized in 1997
• Average loss nationwide is $1381
• $100 Billion yearly spent on security, 30 for IT
• $19 Billion spent last year on residential and commercial alarm systems
• 3 Million new systems installed, bring U.S. total to around $30.1 Million
• $1200 spent on average installation, $27 monthly fee average
• 20% of homes are estimated to have systems - 80% do not
• Approximately 12-16,000 companies involved in the alarm business
• Products are very price sensitive, most people would like them regardless
of real need just for the peace of mind and security.
Using simple estimates, multiply expected United States market by
2 or 3 to arrive at the total potential for Sigilo throughout the world.
Sources: Security Sales Magazine Factbook, NBFAA, Internet
23. 23Jay Martin October 2001 Dimple Card.ppt
Our proposal has both Strengths and Weaknesses, but we feel that the
choice becomes obvious when their impacts/potential are compared.
Sigilo Strengths and Weaknesses
Costs of everything, from equipment, to
installation to maintenance
User control
Increased applications
Harder to identify and defeat
Power of responses
Different modes and people
Multiple responses
Better information
Security without a service to wake
entire neighborhood
Simplicity of sensors
Non-security applications
Strengths
If Relay Device is found before sensor,
signal could be blocked
Users have to set it up, more likely to make
mistakes and need support
Cellular infrastructure is required, if not,
need to go to satellites
Delay in picking up line of a second or two
Simplicity of sensors
Weaknesses
24. 24Jay Martin October 2001 Dimple Card.ppt
Competitive Products and Service are very high cost to obtain, install
and have monitored. Less expensive items are sensor-based sirens.
Sigilo Competitive Options
Alarm
Systems
Requiring
Installation
Services
Available or
Required
‘Do It Yourself’
Retailed Sold
Security
Options
•Average installation in United States costs $1200
•Low price ones ($100-300) required 3 year service
•Primarily perimeter and motion detector focused
•Door/window contacts cost $75-125 each
•Monthly monitoring fees, average is $27
•Some charges for Monitoring, Alarms & Re-setting
•Installation of back-ups can run $100-1000
•Many companies require multi-year contracts
•Sold by very few retailers (Lowe’s, Radio Shack)
•Comprehensive systems are $200-400 range
•Inexpensive ‘stand-alone’s (siren based) are $8-40
and utilize circuit breaks or motion sensors
•Most systems are easy to defeat or disable
Sources: APB News, Sigilo Research
25. 25Jay Martin October 2001 Dimple Card.ppt
When comparing Sigilo to exiting options, we see begin to understand
it could open the ‘flood gates’ of inexpensive security expenditures.
Sigilo Competitive Assessment
Attribute SigiloExisting
Cost(s) Lower in all aspects
More expensive equipment,
install and monitoring fee
Ease of install
Far simpler, but
user’s responsibility
Complicated/costly
Detection abilities
(function of sensors)
Basic, but more accurate
than motion-based systems
More cost buys better
detection
Ease of use (arm/disarming)
One button or call,
computerized coding
Code entering requiring user
to remember, could forget
Difficulty of defeat
Usually too late,
independent devices
Intruder is looking for it,
known centralized systems
Breadth of responses Can be sameCan be same
Risk of false alarms
Same, but
mitigated
Same
Applications
Versatile, can use
where never before
Installed to fixed points,
most systems focused
We believe our option is better and less expensive, though large
monthly fees paid to security companies provide some value.
Tie
Tie
Tie
Tie
26. 26Jay Martin October 2001 Dimple Card.ppt
Consumer
Acceptance
Our proposal has a variety of risks, and to better communicate them,
we will present them in terms of the five categories below.
Sigilo Major Risk Areas
OperationsPriceFabrication
Intellectual
Property
Issues
A1) Do not get a any
patent at all
A2) IP is not strong
enough for
protection
A3) Licensing other
Patents becomes
too expensive to
continue or
impossible task of
getting all to agree
A4) Someone patents
around it
A5) Refusal of
licensing
A6) Someone already
has filed for same
idea
B1) Cannot
produce them
B2) Too costly to
produce
B3) Cannot get
them to work
B4) Quality issues
C1) Less expensive
alternative is
found
C2) Costs are much
higher than
anticipated
(related to B2)
D1) Do not
function
adequately in
field
D2) Cause too
many
problems, like
false alarms
D3) Can be
disabled or
interfered with
too easily
D4) Police, FCC
or Cell Phone
Companies
stop proposal
E1) Customers
are not
interested in
them
E2) Market is too
small to justify
investment
E3) Consumers
do not like the
‘do-it-yourself’
work involved
E4) Better options
introduced
A B C D E
27. 27Jay Martin October 2001 Dimple Card.ppt
There are seven risks that concern us most, and they will be better
understood or resolved during the early stages of this project.
Sigilo Detailed Risk Assessment
AnalysisNumber ProbabilityRisk
Using the ‘new, useful and not obvious’ rule, we expect
to get a patent on at least a part. We do not
underestimate the IP coordination challenges of this.
A1 Low/Medium
Do not get any
patent at all
To execute this, one needs to be able to license or
partner with Prior Art holders in Manufacturing, the
Physical Devices and Operations - a lot of work ahead.
A3 Medium/High
Licensing too
expensive or lack of
agreements
It is possible that a key patent or technology holder
could ‘block’ this proposal, just to prevent it or do it
themselves. They would have to settle/fight us also.
A5 MediumRefusal of licensing
We will find this out the hard way, but Diceland
Technologies will be the enabler. They are the key to
this venture, and will be able to ‘refuse’ any partner.
A6 Medium
Someone already has
filed for same idea
With the advent of new technology, areas such as
MEMs and Nanotechnology will open up many new
options. Patent covers these, but remains worrisome.
C1 High
Less expensive
alternative is found
User errors in both setting up and in operation is
expected to cause difficulties, but the move to
‘physical’, and not motion sensors should mitigate this.
D2 Low/Medium
Cause too many
problems, like false
alarms
We expect this will be a market issue. Many people
will prefer the control and ability to take actions
themselves a lower cost. Worst case, smaller market.
E3 Low
Consumers do not like
the ‘do-it-yourself’
work involved
28. 28Jay Martin October 2001 Dimple Card.ppt
One can use the chart below to calculate expected yearly revenue and
profits just from unit sales. This excludes ‘alerts’ & licensing revenue.
Sigilo Revenue and Profit
25
Though we are not at the stage to present realistic expectations, we
believe that we can exceed $3 Billion in revenue within a 5 year period.
75 100 150 200 300 400 500 750 1,000 1,500 2,000$
100 300 400 600 800 1,200 1,600 2,000 3,000 4,000 6,000 8,000
943.75 281 375 563 750 1,125 1,500 1,875 2,813 3,750 5,625 7,500
883.50 263 350 525 700 1,050 1,400 1,750 2,625 3,500 5,250 7,000
813.25 244 325 488 650 975 1,300 1,625 2,438 3,250 4,875 6,500
4.00
Units (Millions)
753.00 225 300 450 600 900 1,200 1,500 2,250 3,000 4,500 6,000
692.75 206 275 413 550 825 1,100 1,375 2,063 2,750 4,125 5,500
632.50 188 250 375 500 750 1,000 1,250 1,875 2,500 3,750 5,000
562.25 169 225 338 450 675 900 1,125 1,688 2,250 3,375 4,500
50 150 200 300 400 600 800 1,000 1,500 2,000 3,000 4,000
441.75 131 175 263 350 525 700 875 1,313 1,750 2,625 3,500
381.50 113 150 225 300 450 600 750 1,125 1,500 2,250 3,000
311.25 94 125 188 250 375 500 625 938 1,250 1,875 2,500
2.00
251.00 75 100 150 200 300 400 500 750 1,000 1,500 2,000
20.80 60 80 120 160 240 320 400 600 800 1,200 1,600
15.60 45 60 90 120 180 240 300 450 600 900 1,200
10.40 30 40 60 80 120 160 200 300 400 600 800
29. 29Jay Martin October 2001 Dimple Card.ppt
Currently we are pursuing this as a Due Diligence to best determine
viability. Its complexity and immense potential warrant resources.
Sigilo Closing
• The Patent author Jay Martin (Edward J. Martin, Jr.) is the only person
working on this full-time.
• Schief & Stone will most likely lead Patent and Licensing efforts. Much
additional legal work will be required, particularly at the front-end.
• In addition to understanding other patents, we also require assistance in
improving the patent which has already been filed.
• Sigilo is a placeholder name, and we are pursuing more attractive ones
which have been Trademarked. Can easily create a new name also.
• Our interim objective is to speak to Diceland or its patent holders
regarding our options. Their technology will be of great help.
We are searching for resource partners, and prefer to find ones who
could, if this warrants, provide multiple rounds of funding.