HubSpot Academy Leader, Mark Kilens, presents at a special Austin Hubspot User Group (HUG) event about the best of Inbound 2015 and HubSpot's latest launches including the Ads Add-On, Reporting Add-On, and HubSpot Connect .

1. INBOUND Announcements
Recap & Discussion
October 22, 2015
#ATXHUG

2. Mark Kilens
Leader of
HubSpot Academy
@MarkKilens
#ATXHUG

3. AGENDA
1 Adds add-on
2 HubSpot CRM and Sidekick for Business
3 Reporting add-on
4 HubSpot Connect
5 Share your #HubSpotting story
#ATXHUG

5. ADDS ADD-ON1
#ATXHUG

6. We Used to Think
Outbound
Cold Calling
SPAM Emails
Interruptive Ads
Marketer - Centric
Inbound
SEO and Content
Blogging
Attraction
Customer - Centric
vs
If you bought an ad, you were irritating your customer

7. But we’ve decided to take another look
And listen harder to our customers
Of HubSpot customers have used
ads this year.
Successfully using ads to amplify the effect of great inbound
marketing campaigns.
53%

8. Ads that satisfy intent and extend the reach of great content work with inbound
Some Ads Amplify Inbound

9. Some Ads Amplify Inbound
Ads that satisfy intent and extend the reach of great content
LinkedIn Sponsored Updates:
• Appear in LinkedIn Stream just like content
• Ability to reach the right audience based on professional
targeting signals
• Self managed with only a $10 minimum
• Amplify the effect of great content driving more leads from
existing offers
• Integrate into existing HubSpot campaigns through the Ads
Add-On

10. Some Ads Amplify Inbound
Ads that satisfy intent and extend the reach of great content
Google AdWords - Search Ads:
• Answer a search query
• Provide helpful information to users looking for what
you have to offer
• Compliment SEO and content marketing
• Self managed and works with budgets of all sizes
• Integrate into existing HubSpot campaigns through
the Ads Add-On

11. ADS ADD-ON
$100/month
The easiest way to create, measure,
and leverage ads for inbound marketing.
Discussion point:
How do you measure the ROI of
your paid ads?

12. DID YOU KNOW...
You can trial HubSpot ads for free and get a free $100 LinkedIn credit?

13. You can track what happens after someone clicks on your ads?
DID YOU KNOW...

14. DID YOU KNOW...
Knowing the exact ROI of an ad or a
keywords is possible in HubSpot?

15. DID YOU KNOW...
Conversions are the key metric to allow you to optimize ad
campaigns for more profit?

16. HUBSPOT CRM AND
SIDEKICK FOR BUSINESS2
#ATXHUG

17. CONTACT RECORD MERGE
ALL CUSTOMERS
The Contact Record in the Marketing
Platform and CRM has been merged to
provide a standard experience across
both platforms.
Discussion point:
What new information in the contact
record are you excited to see?

21. REPORTING ADD-ON
3
#ATXHUG

22. ONE DASHBOARD.
ALL YOUR REPORTS.

23. REPORTING ADD-ON
$200/month
A centralized place to create multiple
dashboards with custom reports for all
your reporting needs.
Discussion point:
What metrics does your team need
to report on regularly?

24. DID YOU KNOW...
You can set different
permissions for each
dashboard.

25. DID YOU KNOW...
You can create funnel reports
to show how your contacts are
moving through different
lifecycle stages.

26. DID YOU KNOW...
You can choose from multiple
categories of example marketing
and sales reports from revenue
reports to contacts reports.

27. DID YOU KNOW...
You can create reports
with eight different
visualizations types.

28. DID YOU KNOW...
You can create up to 20
dashboards for different
purposes.

29. HUBSPOT CONNECT
4
#ATXHUG

30. HUBSPOT CONNECT
A series of new integrations that bring
data into one integrated platform,
HubSpot.
Discussion point:
What integrations do you currently
use with HubSpot?
http://www.hubspot.com/products/integrations

31. SHARE YOUR
#HUBSPOTTING STORY5
#ATXHUG

32. Share Your HubSpotting Story
http://www.hubspot.com/share-your-story

33. THANK YOU.
#ATXHUG